- targeting Facebook fans works
Show Daily, Erik Sass - Thursday, August 18, 2011
ads targeted to Facebook fans have a click-through rate of .35%, compar ...
- MRI, Nielsen Acquire Equal Stakes In Media Behavior Institute
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
With a new cross-media research service about to launch, the Media Behavi ...
- Interactive Ads Pay Off for Digital Mags
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
While most advertisers are still repurposing static print ads for the digit ...
- Britain Locks Up First Facebook Fomenters
The Social Graf, Erik Sass - Wednesday, August 17, 2011
They said they were going to, and by golly they did: Briti ...
- MediaNews Erects Paywalls At 23 Newspapers
MediaDailyNews, Erik Sass - Monday, August 15, 2011
MediaNews Group, which publishes 57 daily newspapers around the U.S., unveiled ...
- Reader's Digest Association Revenues Drop
MediaDailyNews, Erik Sass - Monday, August 15, 2011
A weak print advertising environment and broader economic woes contributed to ...
- Half of U.S. Millionaires Are On Facebook
The Social Graf, Erik Sass - Tuesday, August 16, 2011
We all know that the great, unwashed masses love social media a ...
- Radio Blues: Cumulus Revenues Lackluster
MediaDailyNews, Erik Sass - Friday, August 12, 2011
Cumulus Media revealed that total revenues for its radio business were basical ...
- Policing Social Media: It's Inevitable
The Social Graf, Erik Sass - Monday, August 15, 2011
The civil disorder which recently convulsed Britain served as a stark remind ...
- Twitter Comes to DOOH
Digital Outsider, Erik Sass - Friday, August 12, 2011
Digital out-of-home and Twitter have a lot in common: they are bo ...
- Mag Bag: 'Glamour' Gets Mobile Barcodes
MediaDailyNews, Erik Sass - Thursday, August 11, 2011
Glamour readers can share ads with friends and earn discounts while they' ...
- Colorado Is Tracking Social Media Movements
The Social Graf, Erik Sass - Friday, August 12, 2011
The number of government institutions monitoring social media for security purposes see ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- U.K. Considers Social Media Ban
The Social Graf, Erik Sass - Thursday, August 11, 2011
Amid continuing rioting in multiple cities across the U.K., British Prime Minist ...
- Magazine Circs Slip Again, Celeb Tabloids Hard-Hit
MediaDailyNews, Erik Sass - Tuesday, August 9, 2011
The total paid and verified circulation of 418 American consumer magazines track ...
- NYPD Forms Social Media Unit
The Social Graf, Erik Sass - Wednesday, August 10, 2011
The largest police department in the U.S. has joined the growing li ...
- Ads on Tablets More Effective Than E-Readers
MediaDailyNews, Erik Sass - Monday, August 8, 2011
While casual observers often lump tablet-style computers and e-readers together because ...
- Cracking Down on Fake Reviews
The Social Graf, Erik Sass - Tuesday, August 9, 2011
One of the big complaints about the confluence of social media a ...
- Mixed Bag: Salem, Saga, Radio One Report Varied Performance
MediaDailyNews, Erik Sass - Friday, August 5, 2011
Big broadcast radio groups have had mixed fortunes in the second quarte ...
- WaPo Print, Digital Revenues Tumble
MediaDailyNews, Erik Sass - Friday, August 5, 2011
Newspaper publishers continued to take a battering in the second quarter, wi ...
- Social Media Overuse Linked to Unhealthy Behaviors in Teens
The Social Graf, Erik Sass - Monday, August 8, 2011
While social media is still too new to gauge its long-term effec ...
- Cisco Gets Into DOOH
Digital Outsider, Erik Sass - Friday, August 5, 2011
One of the world's largest tech companies has identified digital out-of-home ...
- Mag Bag: Time Inc. Titles Coming to Tablets
MediaDailyNews, Erik Sass - Thursday, August 4, 2011
With four of its titles already available for download to tablet-style computer ...
- Why Facial Recognition Really Is Creepy
The Social Graf, Erik Sass - Friday, August 5, 2011
While lots of people have been wringing their hands about Facebook's deployme ...
- Clear Channel Revenues Jump 8%
MediaDailyNews, Erik Sass - Wednesday, August 3, 2011
While other radio broadcasters seem to be stuck in the doldrums, Cle ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for onli ...
- Sirius XM Subscribers, Profits Jump
MediaDailyNews, Erik Sass - Tuesday, August 2, 2011
Satellite broadcaster Sirius XM Radio has seen its fortunes turn around dramatical ...
- 'Financial Times' Enjoys Digital Subs Boom
MediaDailyNews, Erik Sass - Tuesday, August 2, 2011
While many American newspapers are still puzzling over how to manage paywal ...
- Marketers Want More Online WOM Data
The Social Graf, Erik Sass - Wednesday, August 3, 2011
Social media can be a powerful online advertising platform, but you ha ...
- Radio Waves: Dial Global, Westwood One To Merge
MediaDailyNews, Erik Sass - Monday, August 1, 2011
Two of the radio industry's biggest content providers, Dial Global and Westwo ...