- Phoenix Launches Media Xchange For Radio
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. T ...
- TargetSpot Signs 3 New Music Partners
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
TargetSpot, which operates a large digital audio advertising network, has signed thr ...
- Warren Buffett Buys 'Omaha World-Herald' Newspaper
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
Berkshire Hathaway Inc., the investment company founded by billionaire investor and Oma ...
- Adspace Expands to New Malls, Adds Interactive Guides
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
One of the nation's leading mall-based digital out-of-home advertising networks is addi ...
- Radio Poised For Modest Growth In 2012
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
Total radio advertising revenues will increase 3.5% in 2012 to just und ...
- Clear Channel's iHeartRadio Remains Ad-Free Till April
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
Clear Channel Radio, which has positioned its New iHeartRadio platform as ...
- Ford Adds Slacker Radio With Sync AppLink
MediaDailyNews, Erik Sass - Tuesday, November 29, 2011
The battle to control drive-time listening is heating up with the ent ...
- Doximity Creates a Professional Network for Doctors
The Social Graf, Erik Sass - Wednesday, November 30, 2011
To hear them tell it, most doctors are overworked and underpaid; nonethele ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- Facebook Plans IPO in Mid-2012
The Social Graf, Erik Sass - Tuesday, November 29, 2011
The world's dominant social network may finally go public sometime in t ...
- Outcast, USDOT Partner For Driver Safety PSAs
MediaDailyNews, Erik Sass - Sunday, November 27, 2011
Of the fatal incidents resulting from distraction, 18% involved cell phones. ...
- TidalTV Taps Korrelate For Offline Sales
Online Media Daily, Erik Sass - Sunday, November 27, 2011
Advertisers and publishers are still struggling to connect online marketing messages wi ...
- Social Media Profiles Hurt Jobseekers More than Help
The Social Graf, Erik Sass - Monday, November 28, 2011
Hopefully most readers of this column are aware that their social med ...
- Mag Bag: 'Playboy' Is Most "Liked" Mag On Facebook
MediaDailyNews, Erik Sass - Wednesday, November 23, 2011
Playboy is head and shoulders above other magazines when it comes ...
- Half of 12-Year-Olds are on Facebook
The Social Graf, Erik Sass - Friday, November 25, 2011
Social networks like Facebook and MySpace are supposed to be limited ...
- Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
Deluxe Media Management, which specializes in advertising and marketing distribution services f ...
- Walmart, Ad Council Team On Food Safety PSAs
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
The Ad Council's "Food Safe Families" campaign and Walmart Checkout TV Netwo ...
- Pentagon Studies Impact of Social Media on Long Deployments
The Social Graf, Erik Sass - Wednesday, November 23, 2011
Social media has been a boon for people enduring long separations fr ...
- Majority Of Readers Access Digital Magazine Content, Ads
MediaDailyNews, Erik Sass - Monday, November 21, 2011
Over half of American magazine readers are accessing magazine content and advertisi ...
- Qantas Shows How Not to Do Social Media
The Social Graf, Erik Sass - Tuesday, November 22, 2011
One of the prerequisites of effective marketing -- or really, any strateg ...
- Radio Revs Edge Up Again
MediaDailyNews, Erik Sass - Friday, November 18, 2011
The radio business is continuing its gradual recovery, with total spending increasi ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- Police Find Social Media Improves Community Relations
The Social Graf, Erik Sass - Monday, November 21, 2011
Law enforcement organizations in the U.S. and abroad have embraced social med ...
- PRN, Outcast Get NFL Highlights
Digital Outsider, Erik Sass - Friday, November 18, 2011
Premier Retail Networks, which operates digital out-of-home networks in big retail chai ...
- Digital-Only Readers Make Up 11% Of Magazine Audience
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
GfK MRI just released the results of its first magazine audience surv ...
- 'San Diego Union-Tribune' Bought By Real Estate Developer
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
One of the nation's larger metropolitan daily newspapers is changing hands. T ...
- Mag Bag: 'Glamour' Scores Social Engagement With SnapTags
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
Glamour's September "Friends and Fans' issue drove substantial social media activity f ...
- Honda's Latest SUV Drives Pandora
MediaDailyNews, Erik Sass - Thursday, November 17, 2011
The list of carmakers striking deals with Pandora just got longer wi ...
- Financial Services Get Social Media Help
The Social Graf, Erik Sass - Friday, November 18, 2011
Social media has clear potential as a marketing and customer service to ...
- Clear Channel Airports Renews AMI Partnership
MediaDailyNews, Erik Sass - Wednesday, November 16, 2011
Clear Channel Airports, a division of Clear Channel Outdoor, has renewed i ...