- Big Newspaper Publishers Cut Work Force 7% in 2011
MediaDailyNews, Erik Sass - Friday, March 30, 2012
While 2011 saw fewer announcements of layoffs and buyouts in the newspap ...
- Visix, Rave Partner for Multi-Platform Campus Safety Alerts
Digital Outsider, Erik Sass - Friday, March 30, 2012
While marketers typically fret about the optimal way to allocate their budge ...
- Most Americans Don't Trust "Green" Claims
MediaDailyNews, Erik Sass - Thursday, March 29, 2012
While most big brands now make some effort to appear environmentally friendl ...
- Mag Bag: Digital Magazine Circ Rises
MediaDailyNews, Erik Sass - Thursday, March 29, 2012
The total digital circulation of consumer magazines tracked by the Audit Bure ...
- Industry Adopts Social Media for B2B, Consumer Intel
The Social Graf, Erik Sass - Friday, March 30, 2012
It's safe to say there is now a consensus that any consumer-faci ...
- CEOs Need To Participate In Ad Decisions
MediaDailyNews, Erik Sass - Wednesday, March 28, 2012
There are some key voices missing in high-level discussions about advertising strate ...
- Hearst Buys Stake In Stylus
MediaDailyNews, Erik Sass - Wednesday, March 28, 2012
In the last few years, big magazine publishers have been branching o ...
- NimbleCommerce Powers SweetJack Daily Deals
The Social Graf, Erik Sass - Thursday, March 29, 2012
SweetJack, the daily deal service launched by Cumulus Media, the nation's seco ...
- Sorrell, Lanier Warn Against Tech Pitfalls
MediaDailyNews, Erik Sass - Tuesday, March 27, 2012
Social media and new media technology have brought huge benefits in importa ...
- Social Media Powers Instant Research Communities
The Social Graf, Erik Sass - Wednesday, March 28, 2012
In addition to using social media for distributing advertising, marketers have lo ...
- Newspaper Ad Spending Now Half What It Was In 2005
MediaDailyNews, Erik Sass - Monday, March 26, 2012
The precipitous decline in the newspaper industry continued in 2011, when tot ...
- uSamp Launches Hispanic Panel For Ad Research
MediaDailyNews, Erik Sass - Monday, March 26, 2012
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers a ...
- Sorrell: WPP Will Double Spending on Facebook in 2012
The Social Graf, Erik Sass - Tuesday, March 27, 2012
WPP is looking to increase its spending on Facebook advertising from arou ...
- TuneIn Carries 'WSJ' Radio Content
MediaDailyNews, Erik Sass - Friday, March 23, 2012
TuneIn, a digital audio service that makes online radio streams accessible v ...
- Less SPAM, More Social Phishing, IBM Finds
The Social Graf, Erik Sass - Tuesday, March 27, 2012
The volume of fraudulent SPAM email has decreased sharply in recent year ...
- NYC Gets DOOH Overhaul
Digital Outsider, Erik Sass - Friday, March 23, 2012
New Yorkers, prepare yourselves for a surge of digital out-of-home video displa ...
- Mag Bag: 'Wired' Deploys NFC Chips
MediaDailyNews, Erik Sass - Thursday, March 22, 2012
While 2D mobile barcodes are getting a lot of attention from magazi ...
- Katz 360 Joins Forces With Audience Partners
Online Media Daily, Erik Sass - Thursday, March 22, 2012
Katz 360, the cross-platform digital division of Katz Radio, has signed ...
- Marketers Don't Give Social Enough Credit, Adobe Finds
The Social Graf, Erik Sass - Friday, March 23, 2012
Marketers may be underestimating the impact of their social media efforts ...
- USPS Touts Direct Mail For Small Biz
MediaDailyNews, Erik Sass - Wednesday, March 21, 2012
Faced with steep declines in the volume of both first-class mail a ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- 'NYT' Paywall Pays Off: 450,000 Subscribers
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
One year after it unveiled the digital paywall for 'The New Yo ...
- UGC and Social Dominate Online Video Viewing
The Social Graf, Erik Sass - Wednesday, March 21, 2012
While advertising might not be running against all of it, user-generated conte ...
- News America Marketing Debuts iPad Coupon App
MediaDailyNews, Erik Sass - Monday, March 19, 2012
One of the nation's largest coupon publishers, News America Marketing, has creat ...
- the geography of iPad usage
Show Daily, Erik Sass - Tuesday, March 20, 2012
When it comes to the weather, most iPad users have about ...
- did the media over-hype Hurricane Irene?
Show Daily, Erik Sass - Tuesday, March 20, 2012
MediaPost's Joe Mandese recalls that in the wake of Hurricane Irene, ma ...
- weather as prima donna
Show Daily, Erik Sass - Tuesday, March 20, 2012
"Mother Nature is a great actress, and we're lucky to have h ...
- weather, the eternal employer
Show Daily, Erik Sass - Tuesday, March 20, 2012
"The good thing is weather is never going to go out ...
- social media metrics will change in 2012
Show Daily, Erik Sass - Tuesday, March 20, 2012
"The metrics for social media will change dramtically this year," according ...