- Rodale Signs TV Development Deal
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Another big magazine publisher is jumping into the TV business: health a ...
- Nativo Raises $20 Million, Aims To Execute Branded Content
MediaDailyNews, Erik Sass - Tuesday, June 30, 2015
Native advertising technology platform Nativo has raised $20 million in a n ...
- Gannett Creates Two Entities, Completes Spinoff Of Newspapers, TV
MediaDailyNews, Erik Sass - Monday, June 29, 2015
After almost a year of preparations including shareholder votes, financing and executi ...
- Disney Bans Selfie Sticks
MoBlog, Erik Sass - Tuesday, June 30, 2015
The Mouse has spoken. The Walt Disney Company has banned selfie stic ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 30, 2015
The Weinstein Company secured a spot on the leaderboard after recording ...
- Brands Ride Gay Marriage Social Wave
The Social Graf, Erik Sass - Tuesday, June 30, 2015
There's a joke about "engagement" here somewhere. As most readers are doubtle ...
- Dow Jones Boss Urges Cautions For Publishers On Facebook
MediaDailyNews, Erik Sass - Friday, June 26, 2015
Dow Jones CEO Will Lewis said he is leery of big technolo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, June 29, 2015
Esurance tracked a 51% increase in digital engagement thanks to their Equ ...
- Social Life Management Helps You Polish Your Online Reputation
The Social Graf, Erik Sass - Monday, June 29, 2015
We're well over a decade into the social media age now, a ...
- Screenvision Unveils New Branded Content
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
Native advertising has made its debut on the silver screen via n ...
- SiriusXM, Fox News Join Forces For Ad-Supported National News
MediaDailyNews, Erik Sass - Thursday, June 25, 2015
SiriusXM is planning to launch a new ad-supported national news channel ...
- Havas Group's Mobext Taps Shazam for Mobile Data
MoBlog, Erik Sass - Friday, June 26, 2015
Havas Group's pure-play mobile practice, Mobext, has signed a deal with Shaza ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, June 26, 2015
Louis Vuitton secured a spot on the leaderboard with the promotion ...
- Live Nation Used Facebook's Atlas to Target, Measure Concertgoers
The Social Graf, Erik Sass - Friday, June 26, 2015
Facebook's Atlas system for targeting and measuring advertising has been live ...
- Nielsen Rolls Out Analytics, ROI Packages For Mid-Markets
MediaDailyNews, Erik Sass - Wednesday, June 24, 2015
Nielsen is looking to expand its business with new offerings targeting middle-mark ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 25, 2015
Eight out of the top 10 brands tracked a positive increase ...
- Photo Filters Boost Social Engagement
The Social Graf, Erik Sass - Thursday, June 25, 2015
In addition to making every photo look all artsy and brooding ...
- 'Bon Appetit,' IBM Unveil Chef Watson
MediaDailyNews, Erik Sass - Tuesday, June 23, 2015
Bon Appetit's new collaboration with IBM, called "Chef Watson," is described ...
- Mobile-Augmented Reality Set to Boom
MoBlog, Erik Sass - Wednesday, June 24, 2015
Get ready for a better reality - and more of it. Mobile-augment ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, June 24, 2015
HBO's digital engagement increased by 91% after releasing the trailer for t ...
- FTC Updates Social Media Marketing Guidelines
The Social Graf, Erik Sass - Wednesday, June 24, 2015
Hold the phone! The federal government is producing more regulations -- shockin ...
- It's A Deal: Sequential Buys MSLO For $353M
MediaDailyNews, Erik Sass - Monday, June 22, 2015
As expected following reports last week, retail licensing firm Sequential Brands Gro ...
- Awareness of Mobile Payment Grows -- Interest, Not So Much
MoBlog, Erik Sass - Tuesday, June 23, 2015
The arrival of mobile payments will be less of a revolution a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, June 23, 2015
Yesterday Google introduced a new site called 'News Lab'. Consequently, Google's Wikiped ...
- Facebook Wants Advertisers to Get Smart
The Social Graf, Erik Sass - Tuesday, June 23, 2015
Most advertisers still aren't exploiting Facebook data to its full potential, a ...
- Philadelphia Reins In OOH Ads, Reduces Billboards
MediaDailyNews, Erik Sass - Friday, June 19, 2015
One of the country's biggest cities is about to have a l ...
- Pinterest Unveils Marketing Developer Partners
The Social Graf, Erik Sass - Monday, June 22, 2015
Pinterest is ramping up its advertising offerings through partnerships with a numb ...
- MSLO Nears Sale To Sequential Brands
MediaDailyNews, Erik Sass - Thursday, June 18, 2015
Executives at Martha Stewart Living Omnimedia are close to finalizing a de ...
- Magisto Turns Photos, Video Into Sharable Mobile Movies
MoBlog, Erik Sass - Friday, June 19, 2015
There's been a lot of focus recently on new ways for peop ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, June 19, 2015
Apple's latest 'Shot on iPhone 6' ads have resulted in the bra ...