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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Univision To Offer IPO, Cites Increased Revs in MediaDailyNews on 07/02/2015

    The biggest Spanish-language TV broadcaster in the U.S. is preparing to make its stock market debut. Univision filed a plan for its initial public offering with the Security and Exchange Commission, including financial disclosures detailing the company's recent performance.

  • Facebook Introduces Ads in Suggested Videos in The Social Graf on 07/02/2015

    Facebook is building a video empire but many publishers have been wondering how exactly they're going to monetize their product, putting the world's largest social network at a disadvantage relative to Google's YouTube. According to Variety Facebook is moving to even up the playing field with a new advertising offering as part of "suggested videos," in the form of ads that appear in a gallery of video content.

  • Valassis, RSi Partner To Measure Sales Impact in MediaDailyNews on 07/01/2015

    Valassis is joining forces with Retail Solutions, Inc. to help retailers and consumer goods marketers measure the impact of digital advertising campaigns on retail sales. The alliance should also enable marketers to adjust their marketing strategies in mid-campaign to optimize their return on investment.

  • Shazam Lets Fans Hear What Stars Are Listening To in The Social Graf on 07/01/2015

    One question I think most people have about their favorite musicians is: what do they listen to when they're not making music themselves? Well, now we can find out courtesy of Shazam, which is introducing a new feature that allows fans to follow their favorite musicians and find out what music they're discovering through Shazam's audio recognition technology.

  • AccuWeather Extends Mobile Presence in MoBlog on 07/01/2015

    Weather is unique: by turns mundane and spectacular, it's one of the few things that affects everyone. It changes in real time, requiring constant updates to variable forecasts. It's a natural (get it?) vehicle for advertising in a whole slew of categories, from apparel to tourism to insurance and beyond. And it's location-specific, making it a killer app for mobile. On that note, global weather media provider AccuWeather is expanding its mobile presence, bringing its MinuteCast service to new countries.

  • Nativo Raises $20 Million, Aims To Execute Branded Content in MediaDailyNews on 06/30/2015

    Native advertising technology platform Nativo has raised $20 million in a new round of funding led by Advance Vixeid Partners, which also included investments by RezVen as well as a number of previous investors. The monies will be used to expand its engineering team, further scale its operations and increase its presence overseas, among other goals.

  • Rodale Signs TV Development Deal in MediaDailyNews on 06/30/2015

    Another big magazine publisher is jumping into the TV business: health and fitness publisher Rodale Inc. has signed a deal with United Talent Agency to create scripted and unscripted programming for a variety of media platforms. This is the first time that Rodale has signed up for representation by a Hollywood agency.

  • Brands Ride Gay Marriage Social Wave in The Social Graf on 06/30/2015

    There's a joke about "engagement" here somewhere. As most readers are doubtless aware the Supreme Court legalized gay marriage in all 50 states last week, and the reaction on social media was, well, enormous: according to Facebook around 26 million users changed their Facebook pictures to show a rainbow flag to celebrate the historic decision. And of course brands weren't far behind, as marketers capitalized on the big moment to boost engagement with social media posts showing their support for marriage equality.

  • Digital Engagement Index in Social Media & Marketing Daily on 06/30/2015

    The Weinstein Company secured a spot on the leaderboard after recording an impressive 7,929% increase in digital engagement. The recent release of several movie clips and trailers, including upcoming movies Southpaw and No Escape, supported the jump into the top 10.

  • Disney Bans Selfie Sticks in MoBlog on 06/30/2015

    The Mouse has spoken. The Walt Disney Company has banned selfie sticks at all its parks, including Disney World in Orlando, the company announced over the weekend. The Orlando Sentinel first reported the news.

Comments by Erik All comments by Erik

  • Dad Won't Be Getting As Many Gifts For Father's Day This Year by Larissa Faw (MAD on 06/19/2015)

    I'm a little surprised technology isn't higher up in the list of go-to gifts, at least for younger dads. Not everyone wants or needs an Apple Watch, but some of the other new wearable devices are in a more affordable price range. Of course with guys there's always a good chance that if they wanted something they already bought it for themselves (which is what always makes father's day gifts so damn hard to buy!).

  • 'Moone Boy' Just Might Be The Best Sitcom In The Entire World by Adam Buckman (TVBlog on 04/16/2015)

    And don't forget "Are You Being Served Again" or in the U.K. "Grace and Favor," revisiting the Grace Bros. denizens a decade later in non-retirement. 

  • Unfriend Anyone Who Sends You Baseball Footage by George Simpson (Online Media Daily on 04/09/2015)

    OMG George bashing baseball is totes un-American.  Seriousl, I had similar questions about the "Alex from Target" incident (remember him?)  Specifically, what if he didn't want to be famous?  Should people have a right to take a photo of you without your knowledge, and then plaster it all over Internet without your consent -- just because you happen to be in a public space? Personally I find the idea disturbing as hell (not that anyone is likely to give me that "honor"). 

  • Vacationers Must Face Lawsuit For Violating 'House Rule' Banning Reviews by Wendy Davis (PolicyBlog on 03/27/2015)

    Not sure about the legal issues, but as far as their accommodations: "Welcome to Paris."

  • Ad Exec Scatters Raw Shrimp Inside Ex-Wife's Boyfriend's Car by Richard Whitman (Mediapsssst on 03/12/2015)

    I'm just misunderstanding these shrimp all over your car.

  • Facebook's 'Authentic Name' Policy Faces New Questions by Wendy Davis (PolicyBlog on 02/16/2015)

    Some of the problem may also be due to the fact that whoever is making these judgments isn't familiar with, for example, Native American naming conventions. I believe any reasonably well-educated American would know that these names often incorporate geographic, animal, and other natural descriptives. However if the person trying to decide is from overseas (i.e. an outsourced contractor) they may not know this.

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Ok, we are all ears if any experts would like to weigh in on the most up-to-date and precise definition of "programmatic buying"… Just leave a comment with your take, thanks!

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed, Good point, I will try to make that distinction clear in future. I agree, it seems like the definition of "programmatic" has been expanding to include all kinds of buying systems that employ automation anywhere along the process. My understanding of the original meaning of programmatic was that it allows marketers to set criteria ahead of time and then automatically trigger (digital) campaigns when those criteria are met. Including price criteria, RTB, and so on. Is that close to your definition?

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed and Ari, the programmatic system is for buying print advertising in Time Inc. titles, allowing you target print audience segments across various magazines. Basically it is "programmatic" in the sense that it is automating a lot of the process for placing print ads in magazines to make it it faster and more convenient. It works with Time Inc.'s existing private exchange for digital advertising, so you can make buys across both exchanges targeting the same audiences in both print and digital. I hope this helps, let me know if I need to clarify further. Thanks! Best, Erik Sass

  • Controversy Erupts Over TLC Special 'My Husband's Not Gay' by Adam Buckman (TVBlog on 01/07/2015)

    Admittedly not having seen it, I imagine that watching this show would prompt most viewers to ponder the wisdom of forcing yourself to live a married life with someone you aren't even remotely sexually attracted to, and never will be. I also hazard many viewers would realize that asking someone to live in a state of "open denial" or whatever you want to call it, even voluntarily, just really is not a realistic model for the vast majority of people, whatever their sexuality. In other words why not air the show, let people watch, and then let them draw their own conclusions.

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