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Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at

Articles by Erik All articles by Erik

  • Postmedia Bows Digital Marketing Services in Publishers Daily on 11/25/2015

    Postmedia, which publishes newspapers including the National Post, Vancouver Sun, Calgary Herald, Edmonton Journal, Winnipeg Sun, Ottawa Citizen and Montreal Gazette, unveiled an expanded portfolio of digital marketing capabilities for small and mid-sized businesses across Canada.

  • Toyota Takes Over 'Mental Floss' in The Daily Blog on 11/25/2015

    Learning and exploring are closely related -- you might even say synonymous -- and Toyota is targeting the intersection of these two activities in its campaign for the 2016 Tacoma, under the umbrella of its "Let's Go Places" theme.

  • Nordstrom Tops Black Friday Social Engagement  in The Social Graf on 11/25/2015

    Black Friday (and various associated Cyber Days) is upon us once again, and savvy retailers have been building online buzz and anticipation with social media campaigns appealing to the more spendy angels of our nature.

  • 'Huffington Post' Unveils Global Ventures in Publishers Daily on 11/24/2015

    The Huffington Post has launched a new international division, HuffPost Global Ventures, to lead efforts to establish new news operations in overseas markets. The new division will partner with local media companies, combining HuffPost's core elements with local production and distribution capabilities.

  • Axel Springer Goes To Court Over Ad Blocking in The Daily Blog on 11/24/2015

    German publisher Axel Springer, which recently acquired Business Insider and took a stake in Thrillist Media Group, is taking its fight against online ad blocking to the legal arena with a new lawsuit in Germany. It seeks to block the promotion and distribution of a mobile ad-blocking app.

  • Iran Hacks Young State Dept. Staffers' Social Media in The Social Graf on 11/24/2015

    IIranian hackers have infiltrated State Department computers by gaining access to email accounts as well as the social media profiles of young State Department staffers, according to The New York Times, which cited diplomats and law enforcement officials familiar with the matter.

  • Digital Engagement Index in Social Media & Marketing Daily on 11/24/2015

    Wal-Mart and Target secured the top two spots on the leaderboard, combining for over 11 million engagements. Both brands recorded high YouTube activity as they begin to ramp up holiday promotions.

  • Wired To Produce Shows For Netflix in Publishers Daily on 11/23/2015

    Wired magazine is partnering with RadicalMedia to produce a new series for Netflix devoted to design. The new series, scheduled to debut in fall 2016, will consist of eight hour-long documentaries giving viewers an inside look at the work of famous creative types, focusing on the role design plays in their work.

  • Like Drugs, 'The New Yorker' Makes Everyday Events Interesting in The Daily Blog on 11/23/2015

    The New Yorker is celebrating its ability to transform everyday situations into intriguing experiences with a new consumer advertising campaign, including online video, social media and print components.

  • Digital Engagement Index in Social Media & Marketing Daily on 11/23/2015

    NFL earned the top spot on the leaderboard thanks to 3.16 million Instagram post likes. NFL topped Instagram, Facebook and Twitter collecting an impressive total of 5 million engagements on Sunday.

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