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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Titan Wins Seattle-Area Sound Transit Contract in MediaDailyNews on 09/18/2014

    Global transportation advertising company Titan has won a new, 10-year contract with Sound Transit, which serves the central Puget Sound area with buses, light rail lines and commuter rail services connecting Seattle, Everett, Tacoma and Bellevue, along with a number of other towns and neighborhoods across King, Pierce and Snohomish counties.

  • Mag Bag: With 'Parade' Buy, Athlon Taps Big Markets  in MediaDailyNews on 09/18/2014

    Earlier this week, Athlon Media, publisher of newspaper-distributed magazines including "American Profile," "Relish" and "Spry Living," announced the acquisition of "Parade," one of the country's oldest and most widely distributed newspaper supplements, from Advance Publications. It marks a big expansion for Athlon, but it's not quite a marriage of equals, as the companies previously focused on different markets.

  • Most Companies Investing in Big Data, But Social Lags in The Social Graf on 09/18/2014

    Roughly three out of four big companies (73%) plan to invest in big data technologies over the next 24 months, according to a new survey of 302 organizations by research outfit Gartner. That figure is up from 64% in the 2013 survey. Meanwhile the number of companies with no plans to invest in big data fell from 31% to 24% over the same period, with the balance in both cases undecided.

  • 'NYT 'Launches Free Cooking App in MediaDailyNews on 09/17/2014

    This week "The New York Times" announced the launch of the new, free NYT Cooking app, offering recipes, tips, and how-to guides drawn from the venerable publication's voluminous epicurean archives. The app includes over 16,000 recipes available for browsing and search, with features like a Recipe Box, which allows users to save recipes and access them across different platforms.

  • YouTube Leads in Sales Conversions in The Social Graf on 09/17/2014

    YouTube leads other social media platforms as a channel or paid social media advertising, measured in terms of introducing consumers to new products and then converting them into actual paying customers, according to a new study by AOL Platforms and Convertro.

  • Minorities Distrust News Media Depictions in MediaDailyNews on 09/16/2014

    Most African-American and Hispanic news consumers don't trust the media to provide accurate portrayals of their communities in news reporting, per a new study. The survey set out to investigate American attitudes toward news amid the continuing rise of digital media, including the proliferation of mobile devices and growing penetration of social media.

  • Habitual Facebook Users More Likely to Fall for Scams in The Social Graf on 09/16/2014

    People who use Facebook a lot are more likely to fall for phishing attacks, for example by giving up sensitive personal information like usernames, passwords, or credit card details to cyber-criminals masquerading as trustworthy institutions. That's according to a new study titled "Habitual Facebook Use and its Impact on Getting Deceived on Social Media," published in the Journal of Computer-Mediated Communication.

  • 'Financial Times' Gets Makeover in MediaDailyNews on 09/15/2014

    The venerable British business newspaper "The Financial Times" has unveiled a major redesign of its print edition, with a new look and editorial features intended to keep pace with the needs of the contemporary reader - but don't worry, it will still be pink. The publishers are promoting the new, redesigned FT with a global brand campaign, developed by Adam&EveDDB.

  • Harsh 'Vibe': Hip-Hop Mag Shuttered, Again in MediaDailyNews on 09/15/2014

    Spin Media is shuttering "Vibe" magazine's print edition, marking the second time the hip-hop title has ceased publication in five years. The Vibe Web site will continue operating. Spin Media is also laying off 19 staffers who worked on the magazine, mostly in the video, photo, and sales departments.

  • Anheuser Busch Lets You Send Beer to Friends in The Social Graf on 09/15/2014

    Whether you're kicking back with your friends and watching the game, carousing with your Viking buddies in a 9th century mead hall, or preparing the deceased Pharaoh for the afterlife, nothing says "good times" like giving someone the gift of beer. Now there's a new way to share beer with friends through the magic of social media.

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