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Erik Sass is editor of Publishers Daily. You can reach Erik at

Articles by Erik All articles by Erik

  • Newspapers Savor New Role As Underdogs in The Daily Blog on 02/27/2017

    Whenever Trump mocks a newspaper or outlet for failing, subscriptions soar. He may think the media is the "opposition party," in Steve Bannon's words, but to a free press' bottom line, his remarks fuel circulation.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/27/2017

    Geico's "Racquetball Extended: Crushed" YouTube commercial, which has generated 3.5M views since being uploaded on 2/6, proved vital in pushing the insurance giant to the #3 spot of the leaderboard on Sunday.

  • NYC Warns Pols On Official Accounts in The Social Graf on 02/27/2017

    In New York City, politicians are being warned not to use official social media accounts as a soapbox for political activity - but this is clearly a bit of a tricky issue.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/24/2017

    Supported by a new commercial for Original HP Ink, which has accumulated 3.9M views in 24 hours, Hewlett-Packard tracked a 12000% increase in Digital Engagements between Wednesday and Thursday.

  • Where The Boys Are: Car Mags in The Daily Blog on 02/24/2017

    Whether this is a peculiarly gender-specific form of collective mechanomania, or simply an acceptable form of socializing that doesn't threaten their masculinity, car worship is indubitably a dude thing.

  • 2016 Brought Big Increase In Hate Speech On Social Media in The Social Graf on 02/24/2017

    Engagement around hate groups on social media has increased ten-fold in this country over the last two years, with the biggest increase coming last year, according to a new study.

  • Digital Engagement Index in Social Media & Marketing Daily on 02/23/2017

    Nintendo tracked a 12.7% increase in Digital Engagements between Tuesday and Wednesday, thanks to a 1.29% boost in viewership on the company's official YouTube channel. This push was driven by the Nintendo Switch Super Bowl 51 commercial, which has accumulated over 8.8M views over the course of 3 weeks.

  • Social Media Behind Rising Stress Levels, Say Shrinks in The Social Graf on 02/23/2017

    The American Psychological Association's new report, "Stress in America 2017: Technology and Social Media," claims social media is a major factor driving an increase in stress in the U.S.

  • 'SI Swimsuit' Issue Breaks Digital Records, Bodaciously in The Daily Blog on 02/23/2017

    SI's video offerings have racked up over 36.5 million views across various platforms - more than twice the video views during last year's launch, and the best week for SI ever in video viewing.

  • Who Will Publish Milo's Book Now? in The Daily Blog on 02/22/2017

    Poor Milo Yiannopoulos. He normalized the idea of the gay reactionary, and he may have helped Donald Trump - whom he venerates as "Daddy" - win the presidential election. But all anyone wants to talk about is that he said it's OK to diddle kids.

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