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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • WaPo, Texas Tribune Team For Content, Events in MediaDailyNews on 12/18/2014

    "The Washington Post" is joining forces with "The Texas Tribune" in a content-sharing deal that will also see the partners cooperate for events and marketing efforts. The partnership, which begins January 1, will increase exposure for coverage by "The Texas Tribune" of Texas politics and policy, while giving it access to a range of content from "The Washington Post."

  • Time Inc. Taps IFTTT For Multichannel Distribution in MediaDailyNews on 12/18/2014

    Time Inc. has entered into a new strategic partnership with technology firm IFTTT (which stands for "if this then that") with the goal of boosting cross-channel distribution of its digital content. The new service, called Channels on IFTTT, will debut with Time Inc. titles, including "Entertainment Weekly," "InStyle," "People," "Sports Illustrated" and "Time."

  • Leaked Emails Reveal Snapchat Plans in The Social Graf on 12/18/2014

    While it's a huge headache for Sony, the massive leak of its internal documents is an early Christmas present for reporters and bloggers, who got an inside look at the workings of Sony, its business partners, and other companies only tangentially related to it -- for example, through investments by employees. That last category includes visual messaging app Snapchat, which showed up because Sony Entertainment CEO Michael Lynton is an investor and board member.

  • Amazon Offers One-Hour Delivery With Prime-Now App in MoBlog on 12/18/2014

    f you thought Amazon's introduction of same-day delivery was neat, how about delivery within the hour? That's the e-commerce giant's newest gambit to control every aspect of material existence, enabled by a new Prime Now mobile app that allows you to arrange delivery to your current location.

  • 'Time', 'People' Trim Rate Bases in MediaDailyNews on 12/17/2014

    Two of the nation's best-known magazines are dropping the size of their guaranteed circulation to media buyers, with "Time" magazine and "People" both set to trim their rate bases in the New Year. Effective January 1, "Time" is cutting its guaranteed circulation by 250,000 copies to 3 million, while guaranteed circulation for "People" is edging down 50,000 to 3,425,000, for a modest 1.5% decrease.

  • 10 Times Social Media Made The World Worse In 2014 in The Social Graf on 12/17/2014

    There's no question that social media is doing a lot of good in the world. However, because I am a Debbie Downer with some Scrooge-like tendencies, I feel I cannot let the Time.com cheerfest pass without a rebuttal, so without further ado here are 10 Times Social Media Made the World Worse in 2014 -- the point being not so much that social media is actually bad, but rather that it is morally neutral, meaning that its worth depends entirely on how we use it.

  • Digital Engagement Index in Social Media & Marketing Daily on 12/17/2014

    ExxonMobile secured a spot in the top 10 after an 18% increase in digital engagement, driven by its Energy Quiz campaign, in which ExxonMobile asks consumers "How much do you know about the energy you use, where it comes from and how we can save more of it?"

  • Mobile Bill Payment Soars in MoBlog on 12/17/2014

    The number of U.S. households using a mobile device to pay at least one bill per month jumped 70%, from 16 million in 2013 to 27 million in 2014, according to Fiserv, which conducts annual surveys of household financial activities. The latter figure represents about 40% of the total 65 million households that own a smartphone in the U.S, and about 22% of the total 125 million households in the U.S.

  • 190 Magazines Launched in 2014 in MediaDailyNews on 12/16/2014

    The number of magazines launched over the last two years increased from 185 new titles in 2013 to 190 new titles in 2014, according to MediaFinder.com, which maintains a database of periodical publications. However, over the same period the number of magazines that ceased publication also increased, from 56 last year to 99 this year.

  • Men More Likely To Make Mobile Purchases in MoBlog on 12/16/2014

    While the eternal wisdom of Sinbad (the comedian) holds that "women be shopping," when it comes to mobile it seems the opposite is true. Men are much more likely to make a purchase using a smartphone, according to a new study from the Interactive Advertising Bureau's Mobile Marketing Center of Excellence and Precision Market Insights from Verizon. The IAB and Precision commissioned Harris Poll to conduct a survey of 2,013 U.S. adults, including 1,176 smartphone owners.

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