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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Twitter Considers Taking Shots in The Social Graf on 11/26/2014

    Twitter is currently in negotiations to buy Shots, a social network that consists entirely of selfies, which was backed, appropriately enough, by noted narcissist Justin Bieber. According to MSNBC, the potential deal was the subject of Twitter chief financial officer's embarrassing public tweet advocating the acquisition of another company (which highlighted some of Twitter's user interface shortcomings).

  • Digital Engagement Index in Social Media & Marketing Daily on 11/26/2014

    Apple tracked a 451% increase in digital engagement, driven by two new iPhone 6 commercials. Volkswagen landed on the top 10 for the first time, driven by promotion of the electric e-Golf, and the Golf family of cars.

  • Most Mobile Retail Research Ends In Purchase in MoBlog on 11/26/2014

    Mobile research is an increasingly important part of the retail experience for many consumers, and is correlated with a high likelihood of making a purchase, according to a new survey of over 1,500 British smartphone and tablet users performed by Nielsen on behalf of xAd and Telmetrics.

  • Newspapers' Online Audiences Set New Record in MediaDailyNews on 11/25/2014

    October was a record-setting month for newspapers online, with 166 million U.S. adults consuming newspaper content delivered via digital platforms. That is an increase of 24 million, or 17%, over October 2013, when 142 million adults consumed digital content from newspapers.

  • Americans Don't Trust Social Media Companies with Personal Data  in The Social Graf on 11/25/2014

    While a large number of Americans are okay with sharing at least some personal information with businesses in return for better service, that doesn't include social media companies, who have the distinction of being viewed as more untrustworthy than any other business category. That's according to a new survey of 2,037 U.S. adults carried out by the Harris Poll for Transera, which specializes in data analytics for customer engagement programs.

  • 'NYT' Hires Innovation Editor in MediaDailyNews on 11/25/2014

    The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson as editor for innovation and strategy, a new role within the organization.

  • Mood Media Rolls Out Shazam In-Store in MoBlog on 11/25/2014

    Mood Media Corporation, one of the world's largest providers of in-store media, is bringing mobile interactivity to thousands of affiliated stores through a partnership with Shazam. The new service, called Shazam In-Store, will enable retail businesses to create their own location-based mobile marketing programs using Shazam's audio-recognition app in combination with Mood's Presence technology.

  • JetBlue Taps Time Inc. For In-Flight WiFi Content in MediaDailyNews on 11/24/2014

    Time Inc. is the exclusive magazine launch partner for JetBlue's new Fly-Fi Hub, which is providing free WiFi service to passengers during its beta period, the companies announced today. The deal gives Time Inc. access to the proverbial "captive audience" as part of the onboard WiFi service, alongside a number of other content providers.

  • 'WSJ' Comes To Flipboard in MediaDailyNews on 11/25/2014

    'The Wall Street Journal' is coming to Flipboard. An official version will offer limited free access to some content for non-subscribing Flipboard users and full access to paid subscribers. Publisher Dow Jones is also bringing Factiva, its business information and research service, to Flipboard.

  • Walmart Leads Social Engagement for Black Friday in The Social Graf on 11/24/2014

    Chalk up another win for Walmart. The world's biggest retailer also has the biggest social media presence as measured by consumer engagement heading into Black Friday, according to the latest figures from the Digital Engagement Index, a new MediaPost feature powered by ListenFirst, which tracks daily increases and decreases in engagement across major social platforms for top brands (as compiled by Redbooks 500).

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