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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • 'Guardian' Unveils New Web Design, Ad Format in MediaDailyNews on 10/29/2014

    Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement that allows advertisers to dominate the Web page without interrupting visitors' consumption of the news.

  • Digital Engagement Index in Social Media & Marketing Daily on 10/29/2014

    In aggregate the 500 brands tracked by the Digital Engagement Index have shown a sizable decrease in engagement compared to last week. However some individual brands are enjoying a surge in social activity. Tide made its first appearance in the top 10 as a result of the #HallowClean campaign. McDonald's tracked the highest Digital Engagement Rating for the day as a result of its rapidly growing Facebook fan base.

  • Teens Hate Fakeness on Social Media, Are Fake in The Social Graf on 10/29/2014

    As most of you will recall from your own long-lost youths, teenagers hate fake people. While some might question their commitment to authenticity in our postmodern age, where meaning is constantly appropriated and reappropriated, they seem pretty sure about this hating fakers thing, so let's just go with it. More interesting is the fact that they feel social media compels them to be fake too, according to a survey of U.S. teens and young adults conducted by Harris Interactive on behalf of Naver, a Korean Internet company.

  • Martha's Revenues Down As Meredith Takes Over Flagship in MediaDailyNews on 10/29/2014

    Not long after announcing that it would hand over business operations at flagship publication 'Martha Stewart Living' to women's interest publisher Meredith Corp., Martha Stewart Living Omnimedia revealed that revenues fell again in the third quarter of the year, due mostly to declines in its publishing business.

  • Radio, International Outdoor Fuel iHeartMedia Growth in MediaDailyNews on 10/28/2014

    iHeartMedia, formerly known as Clear Channel Communications, announced that total revenues increased 3% from $1.59 billion in the third quarter of 2013 to $1.63 billion in the third quarter of 2014, due to growth in radio advertising and its international outdoor advertising business. The overseas gains more than offset a small decline in domestic outdoor advertising.

  • Whisper Suspends Editor-in-Chief in The Social Graf on 10/28/2014

    Confronted with a scandal about potential privacy breaches, anonymous social messaging platform Whisper is doing what any good organization would for damage control: throwing someone under the bus! Preferably one of those disposable editorial staffers. In this case the sacrificial offering to the bus gods is editor-in-chief Neetzan Zimmerman, who came under fire after disclosing that the app tracks users' locations, including users who specifically asked not to be tracked, in an interview with The Guardian.

  • Digital Engagement Index in Social Media & Marketing Daily on 10/28/2014

    Starbucks surged into the top 10 as a result of the new "Meet me at Starbucks" campaign, where people were filmed getting together at Starbucks in 28 countries in one day. The hybrid branding-social media campaign, crafted by agency 72 & Sunny, focused on how Starbucks stores foster personal connections.

  • 'NYT,' 'Los Angeles Times' Circ Grows, But Regional Papers Tumble in MediaDailyNews on 10/28/2014

    The New York Times' digital subscription strategy helped drive circulation growth over the last year, with total average weekday circ, including print and digital editions, jumping 12.4%, while rival tabloids saw big drops. More typical, however, were the drops seen at many medium-size metro dailies.

  • CBC Cuts Staff, Faces Scandal in MediaDailyNews on 10/27/2014

    The media upheaval north of the border continues with the news that the Canadian Broadcasting Corporation will cut hundreds more jobs following a tumultuous year and major funding losses. The cuts were announced by CBC President and CEO Hubert T. Lacroix last week. Meanwhile, the broadcaster is reeling from a scandal following allegations involving one of its star presenters, Jian Ghomeshi.

  • NYTimes.com Goes Big On Video in MediaDailyNews on 10/27/2014

    The New York Times Web site is getting into video in a big way -- literally, with a video player that's much larger than the previous version on its home page. Over four times the size of the old player, the new Times Video module runs full-span on the home page, creating a more immersive viewing experience for visitors and highlighting the NYT's growing portfolio of video journalism.

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