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Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at

Articles by Erik All articles by Erik

  • Axel Springer Takes Stake in Thrillist in Publishers Daily on 10/02/2015

    Immediately after its high-profile acquisition of "Business Insider," Axel Springer quietly took a stake in Thrillist Media Group, a digital media company targeting millennial men with a range of lifestyle content.

  • News Corp. Dumps Digital Education Business in Publishers Daily on 10/02/2015

    While other publishers have jettisoned newspapers to focus on educational publishing and testing businesses, News Corp. is headed in the opposite direction. The publisher announced that it is selling its Amplify Insight and Learning business.

  • Publishing As Advocacy: Conservatives Can Do It, Too! in The Daily Blog on 10/02/2015

    Conservatives are getting into the content aggregation game. The Supply Side will gather economic news and publish expert commentary and analysis of the economic policies advocated by candidates in the 2016 presidential election.

  • Social Media Buzz Drives Readers to Print (When Caitlyn Jenner's Involved) in The Social Graf on 10/02/2015

    The July issue of "Vanity Fair", which featured Caitlyn Jenner in her first public appearance after her gender transition, predictably generated an enormous amount of social media conversation. What's a bit more surprising: this buzz prompted many people to actually, like, read the magazine -- the print version (gasp).

  • Meredith Corp. Launches 'Beekman 1802 Almanac' in Publishers Daily on 10/01/2015

    While there are still plenty of new print magazines launching nowadays, it's safe to say most don't take 19th-century farm publications as their inspiration. However, Meredith Corp. is breaking the mold with a new print title called Beekman 1802 Almanac, which as its names suggests is (loosely) modeled on the venerable publications of yore.

  • Next Issue Media Unveils Texture For Digital Subs in Publishers Daily on 10/01/2015

    Next Issue Media, the digital publishing platform co-owned by the nation's biggest magazine publishers, is introducing a new subscription service called Texture, which gives subscribers new features for curating and personalizing digital magazine content.

  • Luxury Brands Lag On Social in The Social Graf on 10/01/2015

    A Brandwatch study, based on a survey of 32 high-end brands, found that luxury brands have virtually no voice on social media, as 99.6% of Twitter content mentioning luxury brands is posted by consumers, leaving a tiny sliver that comes from brands.

  • New NAA Chief Has Tough Row Ahead in The Daily Blog on 10/01/2015

    Of all the media industry jobs you could have right now, the one David Chavern is about to take has to be one of the most daunting. The Newspaper Association of America announced that Chavern has been appointed president and CEO of the industry organization.

  • Digital Engagement Index in Social Media & Marketing Daily on 10/01/2015

    Wal-Mart secured the top spot on the leaderboard thanks to the promotion of Walmart Optical. The brand tracked a 494% increase in digital engagement, collecting over 2.7 million engagements.

  • Publishers Announce Flurry Of Executive Appointments in Publishers Daily on 09/30/2015

    It would appear that Advertising Week is the ideal time to announce new hires, judging by the spate of high-level executive appointments from publishers and associations during the industry confab.

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