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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • 'Guardian' U.S. Gets New Branded Content Boss in MediaDailyNews on 01/30/2015

    Guardian News & Media, publisher of "The Guardian" newspaper, has named Rachel Israel to the position of executive vice president of Guardian Labs U.S., its branded content division on this side of the Atlantic. Israel previously served as executive director of strategic planning at Mindshare. Before that, she held a number of senior planning roles at MEC.

  • Mobile Commerce Fraud Rises in MoBlog on 01/30/2015

    Mobile ecommerce is growing fast, and that is obviously good news for retailers -- but as always, you take the good with the bad. In this case the bad news is that the increase in legitimate mobile commerce sales provides cover for an increase in mobile commerce fraud. That's according to a new report form LexisNexis Risk Solutions, which calculates that the volume of fraudulent transactions increased from 0.8% of total mobile commerce revenues in 2013 to 1.36% in 2014, a year-over-year increase of 70%.

  • Digital Engagement Index in Social Media & Marketing Daily on 01/30/2015

  • Facebook Tests Mobile Beacons in The Social Graf on 01/30/2015

    Facebook will begin testing a new service that uses mobile beacons to push information about businesses and attractions to Facebook users in the area, according to "The Wall Street Journal," which first reported the news. The Bluetooth beacons are just one way the company will reach mobile users with content drawn from the Facebook profiles of local businesses and landmarks; the service will also determine users' locations through GPS signals, cell phone towers, and WiFi connections.

  • Dish TV Carries El Rey in MediaDailyNews on 01/29/2015

    The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, an English-language network created by director Robert Rodriguez, that targets Hispanic millennials with programming including original scripted and unscripted series, movies, and classic series with an action and true crime flavor.

  • NCM Partners With Grammys in MediaDailyNews on 01/29/2015

    National CineMedia has joined forces with the Grammy Awards to launch a new entertainment marketing program on the big screen, raising awareness of the awards ahead of their February 8 air date. The partnership is focused on highlighting the close ties between music and movies to boost consumer engagement with the Grammys, and includes video, interactive, and event components.

  • Rapists Using Social Media To Cover Up Crime  in The Social Graf on 01/29/2015

    British police have identified a chilling new trend, in which rapists use social media to construct "false narratives" to cover their tracks after they have committed the assault. In one favored tactic, assailants have sent their victims social media messages or texts thanking them for their evening together in order to make it appear that the rape was in fact consensual intercourse.

  • Digital Engagement Index in Social Media & Marketing Daily on 01/28/2015

    Pepsi landed a spot in the top 10 for the first time this month thanks to the "Hyped for Halftime" campaign, which is being promoted across all of Pepsi's digital platforms.

  • Mobile Contributes Almost Half of Retail Search Activity  in MoBlog on 01/28/2015

    Smartphones and tablets contributed nearly half (42%) of all organic search activity that ended in a visit to a retail site in the fourth quarter, according to new figures from Merkle-RKG. The total volume of mobile organic search visits to retail sites rose 54% compared to the fourth quarter of 2013.

  • Bloomberg Business Launches Flagship Site in MediaDailyNews on 01/28/2015

    Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. The new flagship site is part of an overarching strategy to expand Bloomberg's reach beyond its traditional audience in the financial sector to global business in general.

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