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ERIK SASS

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • Fans Slam 'People' For Photoshopping Serena in The Daily Blog on 04/29/2016

    Another big magazine is in hot water after publishing a celebrity photo that readers consider less than honest. This week's photo controversy is pitting fans of tennis star Serena Williams against People, which named the iconic athlete one of the world's most beautiful people for its May 2 issue.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/29/2016

    Gatorade's tribute to Peyton Manning earned the brand a place on the leaderboard. The brand's 'Dear Peyton' ad creatively uses Manning's own words he sent out to others over his 18-year career to honor the former NFL quarterback.

  • Social Media Sharing Interferes With Memory, Learning in The Social Graf on 04/29/2016

    From cat videos to vacation photos, social media is all about sharing content - but that core functionality may be interfering with our ability to learn and remember new information.

  • 'Vogue' Bows New App With Met Gala in Publishers Daily on 04/28/2016

    The free 'Vogue' app promises to keep users up to date in areas spanning fashion, beauty, runway and celebrity style, homes, weddings, food, travel, and entertainment.

  • 'NYT' Sends Cardboard Viewers To Digital Subscribers in The Daily Blog on 04/28/2016

    The NYT plans to distribute 300,000 of Google's low-cost tech tool, which turns smartphones into rudimentary VR viewers, in conjunction with the publication of a new interactive VR experience, titled "Seeking Pluto's Frigid Heart."

  • Digital Engagement Index in Social Media & Marketing Daily on 04/28/2016

    BMW drove onto the leaderboard thanks to the brand's 360-degree interactive YouTube video promoting the BMW M2. The video featuring Gigi Hadid supported a 2,049% increase in engagement for the brand.

  • Tinder Tests Social Feature in The Social Graf on 04/28/2016

    Tinder is testing a new social feature, which will allow Tinder users to message each other in groups. Tinder Social, is being tested with a small group of users in Australia.

  • Thrillist Bows Branded Videos For Toyota in The Daily Blog on 04/27/2016

    Men's lifestyle publisher Thrillist is plunging into branded video with a new custom-produced series of long-form programming to promote Toyota's new RAV4, highlighting the vehicle's on-road and off-road versatility with a number of outdoors adventures and "bucket list" type adventures.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/27/2016

    HBO secured a spot on the leaderboard, thanks to a surge in official YouTube views. The brand recorded a 148% increase in engagement.

  • UK Ad Spending Booms, But Newspapers Sink in The Daily Blog on 04/26/2016

    While it's probably cold comfort to U.S. newspaper publishers, their peers across the pond are just as badly off - if not even worse - judging by the latest national figures for the UK advertising market.

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