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Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at

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  • Hispanic Coalition Demands More Hispanics On TV Political Shows in MediaDailyNews on 03/26/2015

    With the 2016 election season already in full swing, the Sunday morning ritual of listening to people shout over each other about politics will be a little more diverse, if the National Hispanic Leadership Agenda gets its way.

  • HBO To Air Daily Newscast From Vice in MediaDailyNews on 03/26/2015

    Hipster news juggernaut Vice Media, having already taken online news video by storm, is coming to TV courtesy of HBO. The premium cable channel will begin carrying a daily, half-hour newscast produced by Vice Media, which will appear five days a week, 48 weeks a year. The start date for the new daily newscast was not disclosed.

  • Digital Engagement Index in Social Media & Marketing Daily on 03/26/2015

    With Rocky Road joining the lineup of flavors this year, the recent promotion of Dunkin' Donuts ice cream flavored coffees has intrigued consumers. Their digital engagement increased by 1156% yesterday.

  • AmEx Bets On Mobile For Turnaround in MoBlog on 03/26/2015

    Long the premium credit card provider, American Express has recently hit a rough patch. It's lost branded card partnerships with companies like Costco and JetBlue, and faced competitors encroaching on retail payments with lower transaction fees for merchants and better rewards programs for consumers, among other problems. So mobile payments and related services will be a central part of the company's turnaround strategy, according to CEO Kenneth Chenault's presentation to investors on Wednesday.

  • Facebook Tests Immersive Video Newsfeed in The Social Graf on 03/26/2015

    "'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which create a fully immersive 360-degree video experience for users similar to 3D games, as part of the newsfeed, founder Mark Zuckerberg revealed at the most recent annual F8 developer conference on Wednesday.

  • Dr. Pepper, Telemundo Dare Viewers In New Campaign in MediaDailyNews on 03/25/2015

    Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air component of the "Atrevete A" ("Dare To") campaign consists of branded segments in the program "Suelta La Sopa" (roughly, "Spill the Beans"), a popular celebrity chat show, and targets Hispanic millennials.

  • Foldable, Transparent Mobile Devices Coming Soon?  in MoBlog on 03/25/2015

    You know how advertisers are always going on about the need for flexibility and transparency? Well, this jargon may soon have a rather different connotation, if Samsung follows through on some rather bold promises made by an unnamed executive in an interview with BusinessKorea earlier this week.

  • Social Media: Yes, The Starbucks Thing Was A Bad Idea in The Social Graf on 03/25/2015

    Starbucks' heart may have been in the right place, but its brain was on vacation. That seems to be the general sentiment on social media a week after the coffee juggernaut's controversial "Race Together" program, in which barristas encouraged customers to engage them about race relations, widely regarded as the "third rail" of American culture, society, and politics.

  • Magazine Audience Grows Online in MediaDailyNews on 03/24/2015

    The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, per the MPA. Audience growth was driven in large part by increases in the total video audience, which rose 18.7%, and magazines' mobile audience, which soared 78% compared to the year before.

  • Interactive Medea Liquor Bottles? There's An App For That in MediaDailyNews on 03/24/2015

    Medea, Inc. is producing a new premium vodka with an LED message band incorporated into the bottle, which allows imbibers to display messages sent from their mobile devices via Bluetooth. At the same time, the app collects consumer information for Medea to boost engagement with its customers, including email addresses.

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