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ERIK SASS

Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at eriksass@gmail.com.

Articles by Erik All articles by Erik

  • McClatchy Revenues Drop Nearly 6%, Circ Up in MediaDailyNews on 04/24/2015

    The McClatchy Co., publisher of "The Miami Herald" and "Sacramento Bee" among other newspapers, announced that total revenues fell 5.8% from $280.7 million in the first quarter of 2014 to $264.4 million in the first quarter of 2015.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/24/2015

    Google's digital engagement increased by 45% with the introduction of their new program, Project Fi. The service is currently only available for the Nexus 6.

  • Everyone On Earth Launches Apple Watch Apps in MoBlog on 04/24/2015

    Every single person on the planet launched an app for Apple Watch this week. OK, that may be a slight overstatement, but there are seriously, like, a cubic buttload of Watch apps out there.

  • Facebook Testing New Notifications Tab in The Social Graf on 04/24/2015

    Facebook is planning to give its notifications a major makeover, converting it into a central hub for news from across the site, according to Mashable, which first reported the news this week. Facebook is currently testing the new notifications tab and will begin rolling it out to mobile users sometime in the near future, per the same report.

  • Forbes Launches Pulse For Interactive, Multimedia Ads  in MediaDailyNews on 04/23/2015

    The new product launches are coming fast and furious at Forbes. The business media company announced the launch of a new advertising product called Pulse, intended to help marketers incorporate visual and interactive storytelling into campaigns appearing on the site. The new tool will be available for "BrandVoice," Forbes' native ad program, as well as editorial ad placements.

  • SapientNitro Taps Adaptly For Social Ad Tech in The Social Graf on 04/23/2015

    Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The alliance will help SapientNitro expand its capabilities and streamline delivery of social ad campaigns on platforms including Facebook, Twitter, and Kik.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/23/2015

    Mercedes-Benz secured a spot on the leaderboard due to strong engagement on Instagram surrounding their photo shoot at Europa-Park. The brand's digital engagement increased by 72%.

  • Valpak Unveils Coupon App For Apple Watch  in MediaDailyNews on 04/22/2015

    Digital coupons are coming to Apple Watch courtesy of Valpak, which is releasing a new app for download to the wearable device. Apple Watch owners who download the Valpak app can find coupons for stores and services within a 25-mile radius of their location.

  • Digital Engagement Index in Social Media & Marketing Daily on 04/22/2015

    Duracell ascended up the leaderboard with an impressive 2,679% increase in digital engagement. Their latest ad featured world-class free climber, Kevin Jorgeson.

  • 'Wall Street Journal' Bows New Site, Consistent Cross-Platform in MediaDailyNews on 04/21/2015

    'The Wall Street Journal' has unveiled a redesigned Web site that will be consistent across different devices, complementing its recently relaunched Android app. The new design centers on engaging visual elements, with graphics, photography, and videos integrated throughout the WSJ home page and article pages. Site navigation has been revamped to make it easier to access the newspaper's core coverage areas, like business, economy, and politics.

Comments by Erik All comments by Erik

  • 'Moone Boy' Just Might Be The Best Sitcom In The Entire World by Adam Buckman (TVBlog on 04/16/2015)

    And don't forget "Are You Being Served Again" or in the U.K. "Grace and Favor," revisiting the Grace Bros. denizens a decade later in non-retirement. 

  • Unfriend Anyone Who Sends You Baseball Footage by George Simpson (Online Media Daily on 04/09/2015)

    OMG George bashing baseball is totes un-American.  Seriousl, I had similar questions about the "Alex from Target" incident (remember him?)  Specifically, what if he didn't want to be famous?  Should people have a right to take a photo of you without your knowledge, and then plaster it all over Internet without your consent -- just because you happen to be in a public space? Personally I find the idea disturbing as hell (not that anyone is likely to give me that "honor"). 

  • Vacationers Must Face Lawsuit For Violating 'House Rule' Banning Reviews by Wendy Davis (PolicyBlog on 03/27/2015)

    Not sure about the legal issues, but as far as their accommodations: "Welcome to Paris."

  • Ad Exec Scatters Raw Shrimp Inside Ex-Wife's Boyfriend's Car by Richard Whitman (Mediapsssst on 03/12/2015)

    I'm just misunderstanding these shrimp all over your car.

  • Facebook's 'Authentic Name' Policy Faces New Questions by Wendy Davis (PolicyBlog on 02/16/2015)

    Some of the problem may also be due to the fact that whoever is making these judgments isn't familiar with, for example, Native American naming conventions. I believe any reasonably well-educated American would know that these names often incorporate geographic, animal, and other natural descriptives. However if the person trying to decide is from overseas (i.e. an outsourced contractor) they may not know this.

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Ok, we are all ears if any experts would like to weigh in on the most up-to-date and precise definition of "programmatic buying"… Just leave a comment with your take, thanks!

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed, Good point, I will try to make that distinction clear in future. I agree, it seems like the definition of "programmatic" has been expanding to include all kinds of buying systems that employ automation anywhere along the process. My understanding of the original meaning of programmatic was that it allows marketers to set criteria ahead of time and then automatically trigger (digital) campaigns when those criteria are met. Including price criteria, RTB, and so on. Is that close to your definition?

  • Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting by Erik Sass (MediaDailyNews on 02/10/2015)

    Hi Ed and Ari, the programmatic system is for buying print advertising in Time Inc. titles, allowing you target print audience segments across various magazines. Basically it is "programmatic" in the sense that it is automating a lot of the process for placing print ads in magazines to make it it faster and more convenient. It works with Time Inc.'s existing private exchange for digital advertising, so you can make buys across both exchanges targeting the same audiences in both print and digital. I hope this helps, let me know if I need to clarify further. Thanks! Best, Erik Sass

  • Controversy Erupts Over TLC Special 'My Husband's Not Gay' by Adam Buckman (TVBlog on 01/07/2015)

    Admittedly not having seen it, I imagine that watching this show would prompt most viewers to ponder the wisdom of forcing yourself to live a married life with someone you aren't even remotely sexually attracted to, and never will be. I also hazard many viewers would realize that asking someone to live in a state of "open denial" or whatever you want to call it, even voluntarily, just really is not a realistic model for the vast majority of people, whatever their sexuality. In other words why not air the show, let people watch, and then let them draw their own conclusions.

  • Polaroid Unveils Socialmatic Camera by Erik Sass (The Social Graf on 01/05/2015)

    Hey Brett, apologies, I should have mentioned in the post that the Polarmatic's Zero-Ink printing function uses adhesive-backed paper, so they did anticipate the sticker feature you mentioned. As for the rest I totally agree with your analysis.

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