FERN SIEGEL

Fern Siegel is the Deputy Editor of Media Daily News/Online Media Daily/Mobile Marketing Daily at MediaPost. You can reach Fern at fern@mediapost.com.

Results for January 2008
  • Lifetime Focuses On Women's Reactions To Debates
    Women may make the difference in this year's presidential race. To prove ...
  • Passport
    The gay market is a billion-dollar business, and Passport is smart to ...
  • Study: PSAs Heard Of, Rarely Seen
    Public service announcements often supply valuable information. The trick is to get ...
  • Hot Property: Weather Channel Revamps Popular Mobile Site
    The Weather Channel knows weather is hot--and Nielsen Mobile agrees. It says ...
  • Everywhere
    Like all new publications, Everywhere claims an edge. In this instance, its ...
  • North Valley
    North Valley is a regional Arizona mag that claims an upscale target, ...
  • Hola! XM Radio Adds New Spanish Music Channel
    Lovers of Spanish-language hits from the '60s, '70s and '80s, just got ...
  • New Technology Turns Hotels Into Digital Ad Network
    Hotels nationwide have checked into a new revenue stream. Superwire is marketing ...
  • reFresh/reCharge reNew
    In a sound-byte era, this is a long title for a new ...