GARY KREISSMAN

Gary Kreissman is Founder of Group PRM. Contact him here.

  • Moneyball And Media
    Whether or not you’ve seen the "Moneyball” movie or read Michael Lewis’ ...
  • Media and Politics
    Media's future will continue to be closely linked to politics, enabling people ...
  • Getting New Customers In This Endless Recession
    We all know the script now, don't we? The latest financial crisis ...
  • What Does Groupon/Google Tell Performance Marketers?
    veryone in online marketing can't stop talking about Google's likely acquisition of ...
  • Free's No Good Unless They Want It
    Have you read "Free"? That's Chris Anderson's current business bestseller, following "The ...
  • Social Media And Lead Gen, Chapter Two
    My last Performance Insider column raised the issue of whether to view ...
  • DR Or PR? Lead Gen And Social Media
    Last week, I hosted a panel at OMMA Global about the intersection ...
  • Don Draper On Performance Advertising
    Around 5:30 Tuesday, I was standing at the bar at 21 with ...
  • Who's Your MVP?
    Want to double returns from your lead generation? It's simple: just identify ...
  • 7 Reasons NOT To Do Lead Gen
    As performance advertising increasingly becomes an online standard, there are still many ...
  • Are Leads Enough?
    Five years ago, cost per lead was an emerging high-ROI solution for ...
  • So What Are You Going To Do?
    We've seen many marketers and media staying out front by simply acting. ...
  • Performance Marketing And Media Triage
    Performance marketing is an opportunistic creature. Show it unsold ad inventory and ...
  • How The Recession Makes You Royalty
    The classic recession saying is "Cash is king." So if you're an ...
  • Why Get Leads If Nobody's Buying?
    Americans are in the midst of a slow-motion economic panic as banks, ...
  • Lead Quality, Transparency And Network Phobia
    The controversies surrounding ad networks have been at the top of the ...
  • How The Candidates Could Use Performance Advertising
    So Obama and McCain are about to be anointed as Presidential nominees. ...
  • Why Your Lead Gen Isn't Working
    Tough economic times and slashed budgets have accelerated advertisers' interest in accountability. ...
  • Don't Increase Ad Spending -- Optimize
    When I joined Ogilvy & Mather as a freshly-minted MBA way back ...
  • Performance Advertising And The 'R Word'
    The subprime crisis, the dollar crisis, the credit crisis, the energy crisis ...
  • Cost Per Action: 5 Questions Before You Begin
    As more marketers demand accountability from more media, both parties need to ...
  • Timing Is Everything
    The best leads clearly come about when the news shouts sudden change, ...
  • It's What You Do (With Leads) That Matters
    Many Performance Insider articles naturally focus on strategies and techniques to optimize ...
  • Cutting To The Quick In Services Marketing
    Marketing sophisticated services and products would be great if it weren't for ...
  • Dollars, Euros And Yen, Oh My!
    You can't turn on the TV news or read the business section ...
  • Google Finds Actions Speak Louder Than Clicks
    When Google wasn't looking, forward-thinking online marketers found that actions speak louder ...
  • Using CPQ To Make That Basket
    It's NCAA tournament time - when thoughts of Cinderella stories, Sweet Sixteens, ...
  • Cost Per Lead -- Why Stop There?
    Not all leads are created equal. To illustrate this point, which lead ...