GAVIN O'MALLEY
Editor, MediaPost

Contact MediaPost Editorial
  • Web Speeds Faster, Mobile Traffic Doubles In 2012
    Making the Web a friendlier place for streaming video and other data-ri ...
  • Are You Big Enough For Your Own Ad Exchange?
    Say you're an online publisher thinking about investing in your own, priva ...
  • Is FBX A Threat To Google?
    What impact is FBX having on Google? Referencing the search giant's late ...
  • Facebook Reshaping RTB
    Speaking of the connection between social and RTB, our next panel ...
  • Social Meets Programmatic Advertising
    For 2013, how does social fit into the growing business of programmat ...
  • Does RTB Require Media Placement?
    Where does media placement fit into an RTB strategy? Nowhere, really, " ...
  • Is RTB Killing Advertising's Serendipity?
    Hosting an afternoon panel at OMMA RTB, MediaPost editor-in-chief Joe Mandese ...
  • RTB's 'Moneyball' Connection
    Here at OMMA RTB, we're placing bets on how long it tak ...
  • Private Ad Exchange Market "A Disaster"
    What's the state of private ad exchanges, today? "It's a disaster," Je ...
  • Microsoft Rolls Out Azure Media Services
    Microsoft this week officially debuted Windows Azure Media Services -- a platform-as-a-servi ...
  • Gangnam Style Makes $8M On YouTube
    After attracting more than 1 billion page views on YouTube, Korean p ...
  • Tweets Get Multimedia Wings
    Though famed for limitations, tweets have evolved beyond their 140-character constraints ...
  • Etsy Buys Mobile App Maker Mixel
    Supporting its mobile strategy, online bazaar Etsy just acquired mobile photo a ...
  • Search Engine Relaunches Blinkx Site
    With a renewed focus on recommendation and personalization, as well as integrati ...
  • Leave Past Practices In The Past
    Most marketers are too comfortable acting on proxies, past practices, and "be ...
  • Purpose Resolves Data Overload
    Dave Morgan, CEO, Simulmedia -- and a forefather of big data's pla ...
  • Light Data Is Better Than No Data
    When it comes to using data, something is better than nothing, sa ...
  • Making Data More Useful
    The greatest challenge (and hence opportunity) for marketers and vendors is figuri ...
  • Data Do's And Don'ts
    Yes, it's a fine line between using customer data to provide ...
  • Data Or Die
    The flexibility of modern messaging mediums, via the Web and mobile device ...
  • How Data Is Changing Everything
    In the context of big data, "What's different now?" Stephanie Miller ...
  • GE Bullish On Big Data
    Kicking off OMMA DDB, Paul Marcum, Global Digital Director of Marketing &am ...
  • How Creatives See Data
    Do creatives get data? You bet, says Gabe Weiss, Strategy Lead ...
  • How Google Gets Employee Satisfaction
    Amid a severe shortage of top tech talent, Slate investigates Google a ...
  • Ex-Insider Demonizes Ballmer
    Particularly since the arrival of Steve Ballmer, few corporate cultures have be ...
  • "Link Tax" Talks Break Down Between Google And French Media
    Last year, French newspaper publishers proposed a “link tax” that would for ...
  • Google Improves Job Listings
    Showing a stronger interest in job listings, Google has updated its compa ...
  • Crave Online, Spike Team To Promote Bellator
    In an effort to build more buzz around Bellator Fighting Championships, ...
  • Yahoo Yearns To Break "Portal" Mold
    While it may always be considered a “portal” by older users, Yah ...
  • French Float Web Tax
    Threatening to inconvenience many a U.S. Web company, France is floating ...