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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Climbing Out Of The Funnel in Online Media Daily on 06/25/2015

    Each time I read that as a consumer I am "on a journey through the funnel," I suddenly feel exhausted.

  • Kudos To The NHL For Doing It Right in Online Media Daily on 06/18/2015

    I am not a big hockey fan, but I always watch the Stanley Cup finals, because it is simply the best sporting event on TV (with the exception of all college football games -- oh, and maybe March Madness).

  • You Don't Have To Be Big To Be Bad in Online Media Daily on 06/11/2015

    You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach house in North Carolina. While dealing with its front-office folks is generally a pleasure, god help you if you need technical support, because it is just as crappy, if not worse, than the bottom-feeders of the industry, Time Warner Cable.

  • Useful Vs. Creepy: The Jury Is Still Out in Online Media Daily on 05/28/2015

    Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. But to actually do this right requires a considerable amount of data collection that leaves audiences feeling a little queasy.

  • Unsolicited Advice To The Graduate in Online Media Daily on 05/21/2015

    I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly -- but since it is not the commencement address, it means I don't have to provide any practical advice about life after high school. Which is too bad, because I do have some tips.

  • AOL: A Legacy Of Most-Hated in Online Media Daily on 05/14/2015

    By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans.

  • The Native Son Rises in Online Media Daily on 05/07/2015

    I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. It referenced a few companies that are already creating content and automating its distribution. So I looked up one of the companies, which said its "freelance network covers over 60 countries and includes over 45,000 award-winning journalists."

  • I'll Tell You What This Is About - Just As Soon As I Look It Up in Online Media Daily on 04/29/2015

    In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, "Altogether, 24 million pages of paper documents have been eliminated." But on Tuesday, the app crashed.

  • Piling On The Hate: Stop Fighting Unbundling in Online Media Daily on 04/24/2015

    Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who told the "WSJ:" "I've been paying for ESPN for 30 years and never watch it." Really? My head would not have snapped back if he had said Nickelodeon or Home Shopping Network or even Food Network, but ESPN? As in no college football? No "Monday Night Football?" No Little League baseball playoffs? No "Around the Horn!!" I think that is grounds for excommunication from the "Mystic Knights of The Male Persuasion." Leave it to the "Journal" to track down the singular exception to the rule.

  • The Next Ad Blocker: Social Media in Online Media Daily on 04/16/2015

    A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise.

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