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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Time To Play The Trump Card in MediaDailyNews on 07/21/2016

    I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump for the nearly illiterate huckster that he is. But with the election closing in, I am stunned that Trump is within a few percentage points of Hillary Clinton in the polls.

  • How Do You Sift Through 500 Channels Of Programming? in MediaDailyNews on 07/14/2016

    According to eMarketer, traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults' media day. In fact, Nielsen says that U.S. consumers ages 65 and older spend an average of 51.5 hours a week watching live and time-shifted TV, while the young'uns 18 to 24 spend less than a third as much time on average (too busy chasing virtual game monsters over the cliff).

  • TV Then And Now: Better Or Worse? in MediaDailyNews on 07/07/2016

    If, like me, you grew up religiously waiting for the Sunday night evening airing of Disneyland (nee: "The Wonderful World of Disney") so you could catch up with the latest adventures of Davy Crockett, then you share my disgust that last week ABC grabbed broadcast ratings primacy Sunday with a repeat of "America's Funniest Home Videos," "Celebrity Family Feud "and "Match Game."

  • My Prediction: Mobile Ads Will Be Blocked More Than Those On Desktop  in MediaDailyNews on 06/23/2016

    According to Zenith's new Advertising Expenditure Forecast, nearly $100 billion will be spent on mobile advertising around the world next year. It's estimated that by 2018, mobile will make up 58% of the total ad market. Wow, clearly there is a stampede toward mobile advertising. In the rush, we need to consider this:

  • Would You Read This If You Knew A Brand Paid For It? in MediaDailyNews on 06/16/2016

    I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them no more than software and/or database providers that make brands and agencies do their own outreach.

  • Rebates? Really? Oh, Damn Those Other Guys...!!! in MediaDailyNews on 06/09/2016

    In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation revealed that ad agencies have been taking undisclosed rebates from media owners.

  • The Karma Of Suing The Press in MediaDailyNews on 06/02/2016

    Like everyone else, I have mixed feelings about Peter Thiel (a Trump delegate, really???) trying to sue Gawker out of business.

  • Time To Stop Chanting 'Shift Your Spend From TV To Us' in MediaDailyNews on 05/19/2016

    Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. The assumptions in these "business outcomes" calculations are a little squishy. So far, no big marketer has pushed all its chips in one direction or the other. Right now, everyone is playing both black and red.

  • Here's A Thought: Stop Getting Your News From Facebook in MediaDailyNews on 05/12/2016

    Gizmodo threw Facebook under the bus, reporting that the team that runs the "Trending" topics section routinely removes certain right-wing political sites from the section, even when data showed they were trending. It doesn't take much to piss off right-wingers, so a bunch of them in the Senate banged out a letter to Facebook saying WTF?

  • My Even Newer, More Up Front in MediaDailyNews on 05/05/2016

    I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and breathless marketing announcements." So I'm planning the launch of the "George H. Simpson Even Newer, More Up Front."

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