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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • What The 'NYT' Gave Up When They Forced Me To Digital in MediaDailyNews on 10/20/2016

    Politico this week reported on a fascinating study by a couple of University of Texas profs that pretty much says that, in the rush to repurpose and extend editorial content onto the Web, editors and publishers made a colossal business blunder that has wasted hundreds of millions of dollars.

  • Read This And Lose 15 Lbs Overnight in MediaDailyNews on 10/13/2016

    According to ProPublica, The New York Times is among many sites that use software to evaluate different headlines for news articles. Two to five headlines are randomly shown to site visitors until the system can determine the most popular headline.

  • Another Reason Not To Take Sick Days in MediaDailyNews on 10/06/2016

    Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company's average cost per click by 35%, and by as much as 71%.

  • HAL: 'I Am Sorry Frank, This Doesn't Compute' in MediaDailyNews on 09/29/2016

    That talkative computer from "2001: A Space Odyssey" takes on the advertising world.

  • An Outsider's Guide To Ad Week in MediaDailyNews on 09/22/2016

    At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter than you talk about problems they can't solve and opportunities that might evaporate with the morning dew.

  • You Do Whhaaaat?  in MediaDailyNews on 09/15/2016

    There are probably lots of tech companies with names everyone knows, but are hard to quickly define, like Exxon=oil spills or GM=auto recalls or Chipotle=E. coli. As a public service, here are some easy to understand summaries of some everyday big tech names:

  • Just How Enlightened Should Your Self-Interest Be? in MediaDailyNews on 09/08/2016

    There used to be funds in every company budget for something called "corporate social responsibility." The funds were meant to be spent on "enlightened self-interest," which had a pretty fungible definition.

  • You Hate Me, You Really Hate Me in MediaDailyNews on 08/26/2016

    Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. After some voodoo math (subtracting the negatives from the positives), it turns out the highest ranked industries were restaurants, computers and groceries. At the very bottom, unsurprisingly, were the federal government and pharma. As usual, advertising and PR ranked near the bottom, sandwiched between banking (which they like more) and oil and gas (which they like less). Oddly, we ranked well below the usual punch-liners of telephone and auto (reminding me of that great advice about how to avoid a cocktail party conversation by replying to the question, "What do you do?," by saying, "I work for the telephone company."

  • Advertising: Stop And Consider The Consumer's Perspective in MediaDailyNews on 08/18/2016

    Consumers have a victim mentality about advertising now. They feel like they are being stalked.

  • Can Two Last-Century Portals Out-Guess The Future? in MediaDailyNews on 08/11/2016

    I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo.

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