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George Simpson

Member since June 2000 Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • Say Bye-Bye to Good Ol' Boy Alpha Dogs in Online Media Daily on 10/30/2014

    Apparently people of the female persuasion are performing far better than men on almost all effective leadership key attributes. So says the annual Ketchum Leadership Communication Monitor, which polled 6,509 people in 13 countries for their views on effective leadership, effective communication, and the link between the two.

  • If You're A Brand, Don't 'Engage' Me -- Back Up Your Product  in Online Media Daily on 10/23/2014

    In a largely self-congratulatory rant, a Unilever VP for PR, wrote: "Brands in this environment must be agents to re-establish a connection with the public based on a renewed mutually engaged relationship of trust. To do this, brands must be relevant, unique, authentic, transparent and engaging. More than all of this, brands must be purposeful." While you might have found the same ethereal notions on pages that fell out of the backpack of someone taking high school Marketing 101, I am here to offer something a little more concrete that brands should do if they want to "re-establish a connection with the public."

  • Rooting All Our Metaphors In The Language Of Nature  in Online Media Daily on 10/17/2014

    In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, servers, platforms - and rooted all our metaphors in the language of nature - gardens, forests, ecosystems?"

  • Will You Invite Facebook To Your Nooner? in Online Media Daily on 10/09/2014

    Facebook this week announced a new advertising tool for "location-aware ads" that allows marketers to pull location information from your smartphone in order to serve you targeted ads.

  • Not Another Advertising Week Story (Mostly)  in Online Media Daily on 10/03/2014

    In an experiment, WiFi hotspots were set up in prominent business districts in London to see how hungry folks were to access the Internet. Researchers added a terms and conditions page, with one of these being that users would give up a child in order to access the Internet.

  • Revenge Of The Ad Blockers in Online Media Daily on 09/26/2014

    I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their phones" anymore.

  • Breed A Bully, And Guess What? That's What You Get in Online Media Daily on 09/18/2014

    I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their off-field lives.

  • 'Don't Get Your Tech, But LOVE Your Rep' in Online Media Daily on 09/11/2014

    Generally, when you sit through about a 40-slide deck in a darkened room, it is all you can do to keep the lids from drooping, especially when it is a tech company presentation. But this one had almost nothing to do with how this company's technology was better than its competition, but about how it's perceived in the marketplace by customers.

  • 'Whatever You Do, DON'T Show This To Anyone Else, OK? Promise?'  in Online Media Daily on 09/05/2014

    It's pretty hard to feel sorry for women who make a living out of wearing revealing, often suggestive, clothing on screen and red carpets -- using their natural (mostly) assets to attract attention and build their careers -- when someone hacks into cloud storage and publishes pictures of what little hasn't been publicly revealed before.

  • Pay for Placement? Fat Chance  in Online Media Daily on 08/14/2014

    Coming from a magazine background and working with scores of reporters who move from one job to another (or out of the media altogether), I am acutely familiar with the way the Internet and mobile have disrupted the business model for so many publications.

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