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George Simpson

Member since June 2000Contact George

Call it exactly as you see it. If history proves you are wrong, then tough luck on you - (John Simon, 1976)

Articles by George All articles by George

  • An Outsider's Guide To Ad Week in MediaDailyNews on 09/22/2016

    At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter than you talk about problems they can't solve and opportunities that might evaporate with the morning dew.

  • You Do Whhaaaat?  in MediaDailyNews on 09/15/2016

    There are probably lots of tech companies with names everyone knows, but are hard to quickly define, like Exxon=oil spills or GM=auto recalls or Chipotle=E. coli. As a public service, here are some easy to understand summaries of some everyday big tech names:

  • Just How Enlightened Should Your Self-Interest Be? in MediaDailyNews on 09/08/2016

    There used to be funds in every company budget for something called "corporate social responsibility." The funds were meant to be spent on "enlightened self-interest," which had a pretty fungible definition.

  • You Hate Me, You Really Hate Me in MediaDailyNews on 08/26/2016

    Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. After some voodoo math (subtracting the negatives from the positives), it turns out the highest ranked industries were restaurants, computers and groceries. At the very bottom, unsurprisingly, were the federal government and pharma. As usual, advertising and PR ranked near the bottom, sandwiched between banking (which they like more) and oil and gas (which they like less). Oddly, we ranked well below the usual punch-liners of telephone and auto (reminding me of that great advice about how to avoid a cocktail party conversation by replying to the question, "What do you do?," by saying, "I work for the telephone company."

  • Advertising: Stop And Consider The Consumer's Perspective in MediaDailyNews on 08/18/2016

    Consumers have a victim mentality about advertising now. They feel like they are being stalked.

  • Can Two Last-Century Portals Out-Guess The Future? in MediaDailyNews on 08/11/2016

    I did something this week that perhaps nobody in history had done before Verizon's acquisition of Yahoo: I visited both AOL and Yahoo.

  • Hardly Heroes At TBS, Nat Geo -- But Heading In Right Direction in MediaDailyNews on 08/04/2016

    I read a story this week about how at the Summer 2016 Television Critics Association tour, National Geographic, TNT and TBS announced with great pride that they were soon going to reduce the amount of commercial time each hour.

  • 'And President Of The United States Of Love'* in MediaDailyNews on 07/28/2016

    I read a story this week about a PR agency that plans to appoint three CEOs. I was ruminating on the wisdom of that when, further down in the story, it was revealed that the firm has divided employees into four specialist categories, giving them cute names like explorers, catalysts connectors and creators. This made me throw up in my mouth.

  • Time To Play The Trump Card in MediaDailyNews on 07/21/2016

    I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump for the nearly illiterate huckster that he is. But with the election closing in, I am stunned that Trump is within a few percentage points of Hillary Clinton in the polls.

  • How Do You Sift Through 500 Channels Of Programming? in MediaDailyNews on 07/14/2016

    According to eMarketer, traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults' media day. In fact, Nielsen says that U.S. consumers ages 65 and older spend an average of 51.5 hours a week watching live and time-shifted TV, while the young'uns 18 to 24 spend less than a third as much time on average (too busy chasing virtual game monsters over the cliff).

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