Search by name, company, title, location, etc.

Gordon Hotchkiss

Member since August 2004Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon attended OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • Back To The Coffeehouse: Has Journalism Come Full Circle? in Online Spin on 12/06/2016

    Sorry, Mark Zuckerberg, but no matter what you may have said in the past about not being a media outlet, you can't duck this responsibility. If our public opinions are formed on your private property that is an unimaginably powerful platform, then, as Spidey's Uncle Ben said (or the French National Convention of 1793, depending on whom you're prefer to quote as a source): "With great power comes great responsibility."

  • The Calcification Of A Columnist in Online Spin on 11/29/2016

    I've been writing for MediaPost for over 12 years now. Many -- if not most -- of my columns have been focused on the intersection between technology and human behavior. I'm fascinated by what happens when evolved instincts meet technological disruption. When I started this gig, I was mostly optimistic. I was amazed by the possibilities, and -- somewhat naively, it turns out -- believed tech would make us better. Unlimited access to information, the ability to connect with anyone, anywhere, new ways to reach beyond the limits of our own DNA: How could this not make humans amazing? Why, then, do we seem to be going backwards?

  • The Mindful Democracy Manifesto in Online Spin on 11/22/2016

    Call it the Frog in Boiling Water Syndrome. It happens when creeping changes in our environment reach a disruptive tipping point that triggers massive change -- or, sometimes, a dead frog. I think we're going through one such scenario now. In this case, the boiling water may be technology, and the frog may be democracy.

  • Mobs, Filter Bubbles, Democracy in Online Spin on 11/15/2016

    You know I love to ask "why"? And last Tuesday provided me with the mother of all "whys." I know there will be a lot of digital ink shed about this event, but I just can't help myself. So -- why?

  • Survival Of The Fittest, Revisited in Online Spin on 11/08/2016

    I've used the phrase "survival of the fittest" in columns in the past. One of these columns ran again last week and sparked a debate that played out in the comment section. It reminded me that this is one of those phrases that everyone uses -- but not everyone knows its meaning.

  • You've Got A Friend In Me: Our Changing Relationship With A.I.  in AI Insider on 11/04/2016

    Since Siri first stepped into our lives in 2011, we're being introduced to more and more digital assistants. We've met Amazon's Alexa, Microsoft's Cortana and Google's Google Now. We know them, but do we love them?

  • When Evolution (And Democracy) Get It Wrong in Online Spin on 11/01/2016

    The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance -- and politics.

  • America, You're Great (But You Might Be Surprised Why) in Online Spin on 10/25/2016

    The first time I went to Washington D.C., I was struck by the extreme polarity I saw there. That day, the Tea Party was staging a demonstration against Obamacare on the Mall in front of the Capitol building. But this wasn't the only event happening. The Mall was jammed with gatherings of all types, from all political angles: the right, the ultra-right and left, the rich and poor, the eager and entitled, the sage and stupid. The discourse was loud, passionate and boisterous. It was -- in a word -- chaos.

  • You've Got A Friend In Me: Our Changing Relationship With A.I.  in Online Spin on 10/18/2016

    Since Siri first stepped into our lives in 2011, we're being introduced to more and more digital assistants. We've met Amazon's Alexa, Microsoft's Cortana and Google's Google Now. We know them, but do we love them?

  • Why Millennials Are So Fascinating in Online Spin on 10/11/2016

    Millennials are probably the first generation since the Baby Boomers that bridges that adoption of a massively influential technological change. Most definitions of this generation have their birth years starting in the early 1980s and extending to 1996 or '97. This means the early Millennials grew up in an environment that was not all that different from the generation that preceded it. The technologies that were undergoing massive adoption in the early '80s were VCRs and microwaves -- hardly earth-shaking in terms of environmental change. But late Millennials, like my daughters, grew up during the rapid adoption of three massively disruptive technologies: mobile phones, computers and the Internet. So we have a completely different environment to which the brain must adapt not only from generation to generation, but within the generation itself. This makes Millennials a very complex generation to pin down.

Comments by Gordon All comments by Gordon

  • When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)

    Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

  • The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)

    Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

  • Media Buying Just Tip Of Advertising's Disruptive Iceberg by Gord Hotchkiss (Online Spin on 08/09/2016)

    Thanks Ed and Maarten...great points. Regarding the "Hub" concept, I probably didn't add enough of my own thoughts on this topic, as it wasn't the main point of my column. Rather than a hub, I would place my bets on an aggregated media marketplace that is more democratized than our current models. I think audience identification and customization based on multiple (and smarter) segmentation criteria will move media buying to "audience" acquisition. These thoughts are admittedly off the top of my head. Perhaps I'll fully bake them in a future column. Regarding Maarten's comments on filtering - we essentially agree. I meant "objectivity" and "reliability" in terms of what the consumer perceives those things to be. There are all kinds of biases and personal preferences still in place, but I do contend that we are looking for information sources that we perceive as objective and reliable.

  • Trump's Bump: The Scary Appeal Of The Authoritarian Father by Barbara Lippert (Mad Blog on 07/28/2016)

    Barbara..in reading this, I was reminded of something I had read in the past. It took me a bit to dig it up..but found it: "From the standpoint of social development, the family cannot be considered the basis of the authoritarian state, only as one of the most important institutions which support it." Another quote, "(the goal is) producing an individual who is adjusted to the authoritarian order and who will submit to it in spite of all misery and degradation. At first the child has to submit to the structure of the authoritarian miniature state, the family; this makes it capable of later subordination to the general authoritarian system." It was from Wilhelm Reich. The work was the Mass Pscyhology of Fascism. It was written in 1933.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    A few additional comments..First..Kenneth - you're absolutely right. Mea culpa. Now..to Ted. Absolutely word of mouth and influencers is a huge factor  - my point - and Duncan Watt's point - is it's not nearly as simply or predictable as Gladwell makes it out to be. Anyone could be an influencer, given the right context. You cite a Fast Company article defending influencer marketing - here's one on the opposite side worth a read: http://www.fastcompany.com/641124/tipping-point-toast. Watts discredited? Not really by any credible academic source - just a lot of marketers pissed off because he's poking holes in their business model. And he's certainly got a lot more empirical evidence behind him than Mr. Gladwell.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    Jeanne - Watts is a very able writer. His prose is accessible - but he is an academic at heart and so doesn't have a habit of jumping to satisfying conclusions, unlike Gladwell. Watts tells things as they appear to be, backed up with empirical evidence, rather than as we wish them to be.

  • The Collateral Damage Of Disruption by Gord Hotchkiss (Online Spin on 03/01/2016)

    Thanks Kenneth. I'm amazed at how some will find one semantic bone to pick, while skipping over the much more important larger consequences (intended or not). What is important here, as you point out, is the idea of disruption as driven by a technological catalyst and the resulting impact on entire industries. And another important distinction. Hayek and Schumpeter both saw entrepreneurialism as the force that drove creative destruction. But what is interesting about what we're seeing is the role of the user in this, empowered by new technological capabilities and challenging an existing supply chain. There is a networked, distributed dynamism at work here that may be a brand new flavor of disruption.

  • The Face Of Disruption by Gord Hotchkiss (Online Spin on 02/23/2016)

    Thanks Paula..I assume you mean for President. I would say I don't qualify, but seeing as both Ted Cruz and I were born in Calgary, who knows?

  • A New Way to Determine Corporate Value by Gord Hotchkiss (Online Spin on 02/09/2016)

    Rick - thanks for your thoughtful comments. You should have access to the paper. It's a free download.

  • Why I'm (Cautiously) Optimistic About 2016 by Gord Hotchkiss (Online Spin on 12/22/2015)

    Coincidentally, just found this amazing data visualization that's on the same theme:http://omeleto.com/219202/

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.