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Gordon Hotchkiss

Member since August 2004Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon attended OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • Yahoo And The Transitory World in Online Spin on 01/17/2017

    The writing has been on the wall for some time. But where it once spelled out Yahoo, it now says Altaba. The Yahooligans are no more. Bereft of life, they rest in peace. Marissa Mayer may be riding off into the Silicon Valley sunset with her golden parachute trailing behind.

  • What Comes After Generation Z? in Online Spin on 01/10/2017

    We're running out of alphabet. The latest generation is Generation Z. They were born between 1995 and 2012, at least according to one demographic primer. So, what do we call the generation born from 2013 on? Z+One? Do we go with an Excel-naming scheme and call it Generation AA?

  • Branding In The Post-Truth Age in Online Spin on 01/03/2017

    If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling in the two elements we have always believed make up brands. As fellow Spinner Cory Treffiletti saidrecently:"You have to satisfy the emotional quotient as well as the logical quotient for your brand. If not, then your brand isn't balanced, and is likely to fall flat on its face."

  • The Magic of the Internet Through My Dad's Eyes in Online Spin on 12/27/2016

    "Would you rather lose a limb or never be able to access the Internet?" My daughter looked at me, waiting for my answer. "Well?"

  • Watson 2020: America's Self-Driving Presidency in Online Spin on 12/20/2016

    If you were standing at a moderately busy bus stop, chances are somebody else waiting with you would be smarter than the president-elect of the United States. That's why I think IBM's Watson should run for president in 2020.

  • The Cathedral And Bazaar Cycle Of Martech Innovation  in Online Spin on 12/13/2016

    Each year my friend Scott Brinker sits down to update his marketing-technology landscape, and each year he is amazed by the explosion of vendors he has to fit on a single slide. Last year's version clocked in at 3,874 martech solutions -- almost twice as many as 2015. He started in 2011 with about 150, and it has effectively doubled with each iteration. While everyone has expected eventual consolidation of martech, this hasn't happened to date. Why?

  • Back To The Coffeehouse: Has Journalism Come Full Circle? in Online Spin on 12/06/2016

    Sorry, Mark Zuckerberg, but no matter what you may have said in the past about not being a media outlet, you can't duck this responsibility. If our public opinions are formed on your private property that is an unimaginably powerful platform, then, as Spidey's Uncle Ben said (or the French National Convention of 1793, depending on whom you're prefer to quote as a source): "With great power comes great responsibility."

  • The Calcification Of A Columnist in Online Spin on 11/29/2016

    I've been writing for MediaPost for over 12 years now. Many -- if not most -- of my columns have been focused on the intersection between technology and human behavior. I'm fascinated by what happens when evolved instincts meet technological disruption. When I started this gig, I was mostly optimistic. I was amazed by the possibilities, and -- somewhat naively, it turns out -- believed tech would make us better. Unlimited access to information, the ability to connect with anyone, anywhere, new ways to reach beyond the limits of our own DNA: How could this not make humans amazing? Why, then, do we seem to be going backwards?

  • The Mindful Democracy Manifesto in Online Spin on 11/22/2016

    Call it the Frog in Boiling Water Syndrome. It happens when creeping changes in our environment reach a disruptive tipping point that triggers massive change -- or, sometimes, a dead frog. I think we're going through one such scenario now. In this case, the boiling water may be technology, and the frog may be democracy.

  • Mobs, Filter Bubbles, Democracy in Online Spin on 11/15/2016

    You know I love to ask "why"? And last Tuesday provided me with the mother of all "whys." I know there will be a lot of digital ink shed about this event, but I just can't help myself. So -- why?

Comments by Gordon All comments by Gordon

  • Watson 2020: America's Self-Driving Presidency by Gord Hotchkiss (Online Spin on 12/20/2016)

    Some times the best way to make your point is to allow your opponents to make theirs...

  • When Evolution (And Democracy) Get It Wrong by Gord Hotchkiss (Online Spin on 11/01/2016)

    Paula and John - very interesting thread you've started. I think I'll follow up on this in next week's column.

  • The Rise Of The Audience Marketplace by Gord Hotchkiss (Online Spin on 08/30/2016)

    Thanks all for your comments. I actually just submitted tomorrow's column before the recent round of comments. There's a lot of potential follow up here..especially Esther and Doc's contributions. I'll be ruminating further on this.

  • Media Buying Just Tip Of Advertising's Disruptive Iceberg by Gord Hotchkiss (Online Spin on 08/09/2016)

    Thanks Ed and Maarten...great points. Regarding the "Hub" concept, I probably didn't add enough of my own thoughts on this topic, as it wasn't the main point of my column. Rather than a hub, I would place my bets on an aggregated media marketplace that is more democratized than our current models. I think audience identification and customization based on multiple (and smarter) segmentation criteria will move media buying to "audience" acquisition. These thoughts are admittedly off the top of my head. Perhaps I'll fully bake them in a future column. Regarding Maarten's comments on filtering - we essentially agree. I meant "objectivity" and "reliability" in terms of what the consumer perceives those things to be. There are all kinds of biases and personal preferences still in place, but I do contend that we are looking for information sources that we perceive as objective and reliable.

  • Trump's Bump: The Scary Appeal Of The Authoritarian Father by Barbara Lippert (Mad Blog on 07/28/2016)

    Barbara..in reading this, I was reminded of something I had read in the past. It took me a bit to dig it up..but found it: "From the standpoint of social development, the family cannot be considered the basis of the authoritarian state, only as one of the most important institutions which support it." Another quote, "(the goal is) producing an individual who is adjusted to the authoritarian order and who will submit to it in spite of all misery and degradation. At first the child has to submit to the structure of the authoritarian miniature state, the family; this makes it capable of later subordination to the general authoritarian system." It was from Wilhelm Reich. The work was the Mass Pscyhology of Fascism. It was written in 1933.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    A few additional comments..First..Kenneth - you're absolutely right. Mea culpa. Now..to Ted. Absolutely word of mouth and influencers is a huge factor  - my point - and Duncan Watt's point - is it's not nearly as simply or predictable as Gladwell makes it out to be. Anyone could be an influencer, given the right context. You cite a Fast Company article defending influencer marketing - here's one on the opposite side worth a read: http://www.fastcompany.com/641124/tipping-point-toast. Watts discredited? Not really by any credible academic source - just a lot of marketers pissed off because he's poking holes in their business model. And he's certainly got a lot more empirical evidence behind him than Mr. Gladwell.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    Jeanne - Watts is a very able writer. His prose is accessible - but he is an academic at heart and so doesn't have a habit of jumping to satisfying conclusions, unlike Gladwell. Watts tells things as they appear to be, backed up with empirical evidence, rather than as we wish them to be.

  • The Collateral Damage Of Disruption by Gord Hotchkiss (Online Spin on 03/01/2016)

    Thanks Kenneth. I'm amazed at how some will find one semantic bone to pick, while skipping over the much more important larger consequences (intended or not). What is important here, as you point out, is the idea of disruption as driven by a technological catalyst and the resulting impact on entire industries. And another important distinction. Hayek and Schumpeter both saw entrepreneurialism as the force that drove creative destruction. But what is interesting about what we're seeing is the role of the user in this, empowered by new technological capabilities and challenging an existing supply chain. There is a networked, distributed dynamism at work here that may be a brand new flavor of disruption.

  • The Face Of Disruption by Gord Hotchkiss (Online Spin on 02/23/2016)

    Thanks Paula..I assume you mean for President. I would say I don't qualify, but seeing as both Ted Cruz and I were born in Calgary, who knows?

  • A New Way to Determine Corporate Value by Gord Hotchkiss (Online Spin on 02/09/2016)

    Rick - thanks for your thoughtful comments. You should have access to the paper. It's a free download.

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