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Gordon Hotchkiss

Member since August 2004 Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon is attending OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • Donald Trump, The Clickbait Candidate in Online Spin on 08/25/2015

    Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the quick and dirty (in every sense of the word) part of my brain. Much as I know I should be better than this, I find myself clicking through more viscerally tantalizing slideshows than I would care to admit. Humans, of which I number myself one, are suckers for sensationalism. So I admit to human foibles. But in doing so, I stress that they're something we should strive to overcome. Rationality should rule the day. We should not embrace a future that's built on the pushing of our collective hot buttons. That's why the current ascendency of one Mr. Trump is scaring the hell out of me.

  • Can Alphabet Spark Corporate Innovation? in Online Spin on 08/18/2015

    As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage to Sergey Brin, the arc of digital innovation has gone through three very distinct stages. In the last, starting in the '60s, a new breed of innovator emerged: the innovative entrepreneur. Almost without exception, they started within a larger organizational context, but soon found a way to break free and build a company around their innovativeness. This all becomes more than academically interesting in light of Google's announced corporate re-org, Alphabet.

  • Why Disruptive Change Is Disruptive in Online Spin on 08/11/2015

    There were many responses to my last column looking at why agencies and clients have hit the point of irreconcilable differences. Many of those responses were in agreement with me. In fact, none were in outright disagreement. This surprised me. A lot of Online Spin readers are people who work for very big agencies. I can only conclude that you elected to show your dissent through your silence.

  • Why Agencies And Clients Are Calling It Quits in Online Spin on 08/04/2015

    In yesterday's Online Spin, Maarten Albarda signaled the imminent break-up of agencies and clients. Communication is close to zero. Fingers are being pointed. The whisper campaign has turned into outright hostility.

  • The Rhythm Of Strategy in Online Spin on 07/28/2015

    I confess - I poked the bear a little last week with my post "Is Brand Strategy A Myth?" Not too much. Just a little. I purposely oversimplified one side of an argument to set up a debate. I knew there would be those who would swing to the other side in defense of strategy.

  • Is Brand Strategy A Myth? in Online Spin on 07/21/2015

    On one side of the bookshelf, you have an ever growing pile of historic business best sellers with promising titles like "In Search of Excellence," "Good to Great" and "Built to Last." Essentially, they're all recipes for building a highly effective company - strategic blueprints for success. On the other side of the bookshelf, you have books like Phil Rosenzweig's "The Halo Effect," dedicated to poking holes in much of the "exhaustive" research we've come to rely on as the canonical collection of sound business practices.

  • 25 Years Of Photoshop in Online Spin on 07/14/2015

    Jennifer in Paradise: It's a picture that's become iconic in the history of digital imagery. It shows a topless woman with her back to us, sitting in the blue waters of Bora Bora and gazing towards the island of To'opua. But it's not what the picture shows that makes it iconic. It's what happened to the picture after it was taken. Jennifer just happened to be the girlfriend of Photoshop co-creator John Knoll. So, when he was demonstrating what Photoshop could do while pitching it to Adobe in 1988, this was the picture he had handy. As such, Jennifer in Paradise became the first picture in history to be Photoshopped. Adobe bought in. Two years later, in February, 1990, version 1.0 hit the shelves.

  • Ode To A Grecian Eurozone in Online Spin on 07/07/2015

    I'd like to comment on the Greek debt crisis. But I don't know anything about it. Zip -- or, as they say in Athens, . (I do, however, know how to say zero in Greek, thanks to Google Translate. At least for the next few minutes.) I also happen to know rather a lot right now about the Tour de France, how to wire RV batteries, how to balance pool chemicals, how to write obituaries - and most of the plotlines for the Showtime series "Homeland. "I certainly know more about all those things than the average person. Tomorrow, I'll probably know different stuff. And I will retain almost nothing. But if you ask me what in the world is happening right now, I'll likely draw a blank.

  • A Few Words On Memories in Online Spin on 06/30/2015

    It's been a highly emotional weekend for me. After a long battle, my Mom slipped quietly away in the middle of the night last Thursday. My dad, my sisters Laurel and Heather and I held her hand and stroked her forehead for most of the night as we watched her increasingly shallow breaths. We spent a lot of time reminiscing. It was all horribly beautiful. It was life - and death.

  • Fed Up With Feedback Requests? in Online Spin on 06/23/2015

    Sorry, Google. I realize this is my last chance to tell you about my experience. But you see, you're in a long line of companies that are also desperate for the juicy details of my various consumer escapades. Best Western, Ford, Kia, Home Depot, Apple, Samsung - my inbox is completely clogged with pleas for the "deets" of my transactional interactions with them. I've never been more popular - or frustrated.

Comments by Gordon All comments by Gordon

  • Donald Trump, The Clickbait Candidate by Gord Hotchkiss (Online Spin on 08/25/2015)

    Canadians have a long history of commenting on American politics. And much as I wish it weren't so, Trump as president would have a dramatic impact north of the border as well. Although, to this point, he hasn't indicated he wants a great wall on the 49th.

  • Five Lessons From 272 Columns by Aaron Goldman (Search Insider on 06/03/2015)

    Well done Aaron. Good luck on the social side of the house. I know first hand how the well can occassionally go dry on a week-by-week basis. 272 consistently insightful and entertaining columns is no small achievement!

  • The Mother of All Disruption by Gord Hotchkiss (Online Spin on 05/12/2015)

    Sure..that's one approach

  • Some Second Thoughts On Mindless Media by Gord Hotchkiss (Online Spin on 04/28/2015) we're getting into the ethics of marketing..which is relevant but whole different ballgame. It's one thing for markets to open up and become both more democratic and transparent, giving us more choices - it's another for marketers to push us towards those choices that are the worst for us, in the name of corporate profit.

  • Apple's New Watch Takes A Licking In New Horizon Media Survey by Larissa Faw (MAD on 04/24/2015)

    Agree with Maarten. When the iPad came out, I remember everyone saying that they saw no purpose in what was essentially a big iPhone - without the phone. This highlights one of the huge limitations of traditional market research - predicting the unpredictable because there's no trend line to project forward.

  • The Messy Part Of Marketing by Gord Hotchkiss (Online Spin on 04/07/2015)

    Kaila...if you follow the link above to Jakob's column, he talks about Information foraging. Also, Peter's site has a link to a few articles ( I wrote the second one down.

  • Consumption In Context by Gord Hotchkiss (Online Spin on 02/23/2015)

    Actually Terry, there are brain studies about multi-tasking and it's a myth. We don't multi-task - we task switch. But we've always done that. There's nothing new here. It's just that it's different than how we watched TV in our childhood. Also..10% usage of the brain? Also a myth.

  • Farewell, Search Insider -- It's Been Fun! by Gord Hotchkiss (Search Insider on 01/07/2015)

    Thanks all for you comments and best wishes. Really..this is a bigger change for Mediapost than for me. I intend on doing what I've always done..just with a different masthead at the top.

  • The Sorry State Of Online Publishing by Gord Hotchkiss (Search Insider on 12/17/2014)

    I think the problem in publishing is a Schumpeterian Gale of Creative Destruction. Ken..and other publishers...I feel your pain. I suspect the reality of publishing will be very different in the next decade. The paradigm of ad supported media is not sustainable any more, and the answers will be found on the frontiers, not in the middle where old models are trying to hold on. We know that shouting louder and more often doesn't seem to be working.

  • The Unintended Consequences Of Technology by Gord Hotchkiss (Search Insider on 11/06/2014)

    And James...I have said in the past that every marketer should read Rogers' book. I learned more from it than any "marketing" book I've ever read.

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