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Gordon Hotchkiss

Member since August 2004 Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon is attending OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • Consumers In The Wild in Online Spin on 10/06/2015

    Your world is a much different place than the African savanna. But over 100,000 generations of evolution that started on those plains still dictate a remarkable degree of our modern behavior.

  • Do We Really Want Virtual Reality? in Online Spin on 09/29/2015

    Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. Netflix is stoked. Marketers the world over are salivating. But how should you feel about this? Personally, I'm scared. I may even be terrified.

  • Innovating Along the Edges in Online Spin on 09/22/2015

    If you want innovation, go to Switzerland. According to the Global Innovation Index, the Swiss are the most innovative people on the planet. Next is the U.K., then Sweden. The Dutch are pretty damn innovative, too, coming in at number four. Then you have the good old USA rounding up the top 5. So what makes a country innovative? And by extension, what lessons can we learn about encouraging innovation generally?

  • Talking Back To Technology in Online Spin on 09/15/2015

    The tech world - as well as pretty much every vehicle in existence - seems to be leaning heavily towards voice activated-devices: Siri, Amazon Echo, Facebook M, "OK Google." It should make sense that we would want to speak to our digital assistants. After all, that's how we communicate with each other. So why, then, do I feel like such a dork when I say "Siri, find me an Indian restaurant"?

  • Google's New Brand Launch: Function Driving Form in Online Spin on 09/08/2015

    What would happen if you created an advertising agency run by engineers? You'd have Google. Consider its recent logo change.

  • Who's Who On The Adoption Curve in Online Spin on 09/01/2015

    For me, the adoption curve of the Internet of Things is fascinating to observe. Take the PoloTech shirt from Ralph Lauren, for example. It's a "smart shirt": the skintight shirt measures your heart rate, how deeply you're breathing, how stable you are, and a host of other key biometrics. All this is sent to your smartphone. One will set you back a cool 300 bucks. But it's probably not the price that will separate the adopters from the laggards in this case. In the case of the PoloTech shirt, as with many of the new pieces of wearable tech, it's likely to be your level of fitness that determines which slope of the adoption curve you'll end up on.

  • Donald Trump, The Clickbait Candidate in Online Spin on 08/25/2015

    Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the quick and dirty (in every sense of the word) part of my brain. Much as I know I should be better than this, I find myself clicking through more viscerally tantalizing slideshows than I would care to admit. Humans, of which I number myself one, are suckers for sensationalism. So I admit to human foibles. But in doing so, I stress that they're something we should strive to overcome. Rationality should rule the day. We should not embrace a future that's built on the pushing of our collective hot buttons. That's why the current ascendency of one Mr. Trump is scaring the hell out of me.

  • Can Alphabet Spark Corporate Innovation? in Online Spin on 08/18/2015

    As I was reading Walter Isaacson's new book, "The Innovators," which chronicles the rise of the digital revolution, something struck me. From Charles Babbage to Sergey Brin, the arc of digital innovation has gone through three very distinct stages. In the last, starting in the '60s, a new breed of innovator emerged: the innovative entrepreneur. Almost without exception, they started within a larger organizational context, but soon found a way to break free and build a company around their innovativeness. This all becomes more than academically interesting in light of Google's announced corporate re-org, Alphabet.

  • Why Disruptive Change Is Disruptive in Online Spin on 08/11/2015

    There were many responses to my last column looking at why agencies and clients have hit the point of irreconcilable differences. Many of those responses were in agreement with me. In fact, none were in outright disagreement. This surprised me. A lot of Online Spin readers are people who work for very big agencies. I can only conclude that you elected to show your dissent through your silence.

  • Why Agencies And Clients Are Calling It Quits in Online Spin on 08/04/2015

    In yesterday's Online Spin, Maarten Albarda signaled the imminent break-up of agencies and clients. Communication is close to zero. Fingers are being pointed. The whisper campaign has turned into outright hostility.

Comments by Gordon All comments by Gordon

  • Do We Really Want Virtual Reality? by Gord Hotchkiss (Online Spin on 09/29/2015)

    That's me - breathless! Yes, David, humans do adapt, but there are societal ripple effects (unintended consequences) that can take a generation or two to emerge - as in Putnam's Bowling Alone. As Jim points out, there is substantial evidence that electronic media has had an significant impact on us. We should be going forward fully aware of the trade-offs and not be blindly trustful in technological bells and whistles.

  • Donald Trump, The Clickbait Candidate by Gord Hotchkiss (Online Spin on 08/25/2015)

    Canadians have a long history of commenting on American politics. And much as I wish it weren't so, Trump as president would have a dramatic impact north of the border as well. Although, to this point, he hasn't indicated he wants a great wall on the 49th.

  • Five Lessons From 272 Columns by Aaron Goldman (Search Insider on 06/03/2015)

    Well done Aaron. Good luck on the social side of the house. I know first hand how the well can occassionally go dry on a week-by-week basis. 272 consistently insightful and entertaining columns is no small achievement!

  • The Mother of All Disruption by Gord Hotchkiss (Online Spin on 05/12/2015)

    Sure..that's one approach

  • Some Second Thoughts On Mindless Media by Gord Hotchkiss (Online Spin on 04/28/2015) we're getting into the ethics of marketing..which is relevant but whole different ballgame. It's one thing for markets to open up and become both more democratic and transparent, giving us more choices - it's another for marketers to push us towards those choices that are the worst for us, in the name of corporate profit.

  • Apple's New Watch Takes A Licking In New Horizon Media Survey by Larissa Faw (MAD on 04/24/2015)

    Agree with Maarten. When the iPad came out, I remember everyone saying that they saw no purpose in what was essentially a big iPhone - without the phone. This highlights one of the huge limitations of traditional market research - predicting the unpredictable because there's no trend line to project forward.

  • The Messy Part Of Marketing by Gord Hotchkiss (Online Spin on 04/07/2015)

    Kaila...if you follow the link above to Jakob's column, he talks about Information foraging. Also, Peter's site has a link to a few articles ( I wrote the second one down.

  • Consumption In Context by Gord Hotchkiss (Online Spin on 02/23/2015)

    Actually Terry, there are brain studies about multi-tasking and it's a myth. We don't multi-task - we task switch. But we've always done that. There's nothing new here. It's just that it's different than how we watched TV in our childhood. Also..10% usage of the brain? Also a myth.

  • Farewell, Search Insider -- It's Been Fun! by Gord Hotchkiss (Search Insider on 01/07/2015)

    Thanks all for you comments and best wishes. Really..this is a bigger change for Mediapost than for me. I intend on doing what I've always done..just with a different masthead at the top.

  • The Sorry State Of Online Publishing by Gord Hotchkiss (Search Insider on 12/17/2014)

    I think the problem in publishing is a Schumpeterian Gale of Creative Destruction. Ken..and other publishers...I feel your pain. I suspect the reality of publishing will be very different in the next decade. The paradigm of ad supported media is not sustainable any more, and the answers will be found on the frontiers, not in the middle where old models are trying to hold on. We know that shouting louder and more often doesn't seem to be working.

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