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Gordon Hotchkiss

Member since August 2004 Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon attended OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • When Evolution (And Democracy) Get It Wrong in Online Spin on 07/26/2016

    The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance.

  • Happiness As A Corporate Goal in Online Spin on 07/19/2016

    Costa Rica is the happiest place on earth. The least-happy place on earth? That would be Botswana. At least, those are the results according to the criteria measured by the Happy Planet Index.

  • Chatting Up A Storm in Online Spin on 07/12/2016

    I've been talking about a "meta-app" for ages. It looks like China may have found it in WeChat. We in the Western world have been monitoring the success of TenCent's WeChat with growing interest. Who would have thought that a simple chat interface could be the killer app of the future?

  • A Possibly Premature Post-Mortem Of Yahoo in Online Spin on 07/05/2016

    Last Thursday, Yahoo held its annual shareholder meeting, during which CEO Marissa Mayer dealt the company a doubled-down kiss of death. She said that the goals of the board were fully aligned with one clear priority: "delivering shareholder value to all of you." She further noted that, when dealing with the divesture of all that once was Yahoo, she's "been very heartened by the level of interest in Yahoo. It validates our business processes as well as our achievements to date." It's basically the same as the butcher saying, "This cow is no longer viable as a cow, so I'm looking at it as a collection of rump roasts, T-Bones and hamburger. I'm hoping we have more of the former and less of the later."

  • What Would A 'Time-Well-Spent' World Look Like? in Online Spin on 06/28/2016

    Technology is our new drug of choice, and we're hooked. We're fascinated by the trivial. We're dumping huge gobs of time down the drain playing virtual games, updating social statuses, clicking on clickbait and watching videos of epic wardrobe malfunctions. Humans should be better than this.

  • Dad: Unplugged in Online Spin on 06/21/2016

    I went off the grid last week. It wasn't intentional. Given that I felt like my right arm was lopped off, you would think this might impact the quality of my Father's Day. And it did - but all for the better.

  • Can Stories Make Us Better? in Online Spin on 06/14/2016

    In writing this column, I often put ideas on the shelf for a while. Sometimes, world events conspire to make one of these shelved ideas suddenly relevant. That happened this past weekend.

  • Where Should Science Live?  in Online Spin on 06/07/2016

    Science, like almost every other aspect of our society, is in the midst of disruption. In that disruption, the very nature of science may be changing. And that is bringing up a number of very pertinent questions.

  • 'Ex Machina''s Script For Our Future in Online Spin on 05/31/2016

    One of the more interesting movies I've watched in the past year has been "Ex Machina," a tightly directed, frighteningly claustrophobic sci-fi thriller that peels back the moral layers of artificial intelligence one by one. In the movie, the source of the robot Ava's intelligence "software" comes from search data. I think "Ex Machina"'s writer/director Alex Garland may have tapped something fundamental with this idea. If the data we willingly give up in return for online functionality provides a blueprint for artificial intelligence and understanding human thought, that's a big deal -- a very big deal.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't in Online Spin on 05/24/2016

    Marketers love Malcolm Gladwell. They love his pithy, reductionist approach to popular science: his tendency to sacrifice verity for the sake of a good "just-so" story. And in doing this, what is Malcolm Gladwell but a marketer at heart? No wonder our industry is gaga over him. We love anyone who can oversimplify complexity down to the point where it can be appropriated as yet another marketing "angle."

Comments by Gordon All comments by Gordon

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    A few additional comments..First..Kenneth - you're absolutely right. Mea culpa. Ted. Absolutely word of mouth and influencers is a huge factor  - my point - and Duncan Watt's point - is it's not nearly as simply or predictable as Gladwell makes it out to be. Anyone could be an influencer, given the right context. You cite a Fast Company article defending influencer marketing - here's one on the opposite side worth a read: Watts discredited? Not really by any credible academic source - just a lot of marketers pissed off because he's poking holes in their business model. And he's certainly got a lot more empirical evidence behind him than Mr. Gladwell.

  • Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't by Gord Hotchkiss (Online Spin on 05/24/2016)

    Jeanne - Watts is a very able writer. His prose is accessible - but he is an academic at heart and so doesn't have a habit of jumping to satisfying conclusions, unlike Gladwell. Watts tells things as they appear to be, backed up with empirical evidence, rather than as we wish them to be.

  • The Collateral Damage Of Disruption by Gord Hotchkiss (Online Spin on 03/01/2016)

    Thanks Kenneth. I'm amazed at how some will find one semantic bone to pick, while skipping over the much more important larger consequences (intended or not). What is important here, as you point out, is the idea of disruption as driven by a technological catalyst and the resulting impact on entire industries. And another important distinction. Hayek and Schumpeter both saw entrepreneurialism as the force that drove creative destruction. But what is interesting about what we're seeing is the role of the user in this, empowered by new technological capabilities and challenging an existing supply chain. There is a networked, distributed dynamism at work here that may be a brand new flavor of disruption.

  • The Face Of Disruption by Gord Hotchkiss (Online Spin on 02/23/2016)

    Thanks Paula..I assume you mean for President. I would say I don't qualify, but seeing as both Ted Cruz and I were born in Calgary, who knows?

  • A New Way to Determine Corporate Value by Gord Hotchkiss (Online Spin on 02/09/2016)

    Rick - thanks for your thoughtful comments. You should have access to the paper. It's a free download.

  • Why I'm (Cautiously) Optimistic About 2016 by Gord Hotchkiss (Online Spin on 12/22/2015)

    Coincidentally, just found this amazing data visualization that's on the same theme:

  • In Honor Of My Dad by Maarten Albarda (Online Spin on 12/21/2015)

    MaartenCondolences to your family and yourself. I also lost my Mom earlier this year. And, like you, I had some bitterly beautiful moments near the end of the journey. We have to listen hard to the wisdom shared with us by those that have walked a difficult path.Gord

  • This Message Brought to You by... Nobody by Gord Hotchkiss (Online Spin on 12/01/2015)

    Not sure we're thinking broadly enough here. Ed, yes, many content producers rely on advertising. I'm not denying that. But my point is, the economics may work without advertising. We just have to wrap our mind around it. Another potential benefit is that it would democratize content production even more than it is now. You may have a net gain - and more independents could participate. I, like you, have a certain amount of skepticism about how this would play out, but we have to contemplate the possibility. I think technology is taking us down this path and we can chose to deny until it's too late to react or actually be open minded enough to think about how a new paradigm could emerge. And Tom, you're absolutely right - "People have complained about advertising since advertising became a thing." The difference is, people can now do something about it. And yes, quality matters. But in all the advertising I'm exposed to in a day - a week - a year - I can probably count the truly good ads on one hand.

  • Conversations Overheard At The Family Y by Gord Hotchkiss (Online Spin on 10/27/2015)

    I'm glad one of the many lessons my Dad has taught me touched some of you too. He's a wise man of many words!

  • Do We Really Want Virtual Reality? by Gord Hotchkiss (Online Spin on 09/29/2015)

    That's me - breathless! Yes, David, humans do adapt, but there are societal ripple effects (unintended consequences) that can take a generation or two to emerge - as in Putnam's Bowling Alone. As Jim points out, there is substantial evidence that electronic media has had an significant impact on us. We should be going forward fully aware of the trade-offs and not be blindly trustful in technological bells and whistles.

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