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Gordon Hotchkiss

Member since August 2004 Contact Gordon

Meet Gordon at MediaPost Events

  • Gordon attended OMMA Global at Advertising Week, September 27, 2010

Articles by Gordon All articles by Gordon

  • A New Way to Determine Corporate Value in Online Spin on 02/09/2016

    Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This is why we need to replace the guesswork of tech valuation with the more rigorous, valid, and operational notion of 'customer-based corporate valuation.'" I had a chance to look at Professor Fader's paper on the topic. Essentially, he proposes a new model for the valuation of subscription-based businesses based on a calculation of customer lifetime value that uses publicly available information. While interesting in its own right, the model shows a fundamental shift of thinking that I believe should be explored further.

  • Living In The Age Of 'Hyper' Expectations in Online Spin on 02/02/2016

    Amazon is a disappointment. In the fourth quarter of 2015, it made a measly $482 million profit on sales of $35.7 billion. That's a 22% gain in revenue from a year ago, and over a 100% gain in profit. In that year, Amazon also doubled its market value to over $300 billion. Bunch of deadbeats. Last week, Amazon's share price took a beating in after hours trading, dropping 15%. Serves you right, slackers. And this all happened because despite Amazon's healthy performance, it "didn't meet analyst's expectations." Maybe it's time to look at those expectations.

  • The 'Get-It' Gap in Online Spin on 01/26/2016

    Netflix and Chill: It sounded innocent enough: a night of curling up on the couch in a Snuggie, with no plan other than some "Orange is the New Black" and Hagen Dazs binging. And that's how it started out: innocent. Then those damned kids got hold of it, and its present meaning ended up in a place quite removed from its origin. Unfortunately, my wife didn't know that when she used the phrase in a Facebook post for her gift basket company.

  • We're Informed -- But Are We Thoughtful? in Online Spin on 01/19/2016

    There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being connected is all about being informed. But being thoughtful requires us to remove distraction, and it requires a very different mindset.

  • Nobel Intentions, Ignoble Consequences in Online Spin on 01/12/2016

    In 2001, Cisco conducted a survey of past Nobel Prize winners. By then, Internet usage had mushroomed. Half a billion people -- almost 9% of the world's population -- were online. The Internet appeared to be a real thing. The question asked was, "Where will the Internet take us over the next 20 years? The Laureates were mostly optimistic in their replies. But none of them predicted a gut punch to the cab drivers of the world. No one foresaw the short-sheeting of the traditional hospitality industry. And there was not a peep of new forms of investment predation that would be measured in microseconds.

  • Luddites, Unite.... in Online Spin on 01/05/2016

    Throw off the shackles of technology. Rediscover the true zen of analog pleasures! The Hotchkisses had a tech-free Christmas holiday -- mostly. The most popular activity around our home this year was adult coloring. Whodathunkit?

  • Why I'm (Cautiously) Optimistic About 2016 in Online Spin on 12/22/2015

    It's easy to believe the world is a stupid, cold and cruel place. We've been told as much by our leaders. On many days in our very recent memory, it's hard to argue that the world isn't going to hell in a handbasket. But all things are relative. And if we look at statistics alone, there's a very good case to be made that, despite all the false steps we make, we're actually heading in the right direction.

  • Welcome To The World of Wicked Problems in Online Spin on 12/15/2015

    The world is becoming a wicked place. And not in the way you think (although that may be the case as well). I'm referring to the explosion of wicked problems: complex, dynamic problems that defy black-and-white solutions. These are questions that can't be answered by yes or no -- the answer always seems to be maybe. There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is "good enough - for now." I believe the ability to deal with wicked problems will be the single biggest factor in separating winners from losers in the future.

  • A New Definition Of Order in Online Spin on 12/08/2015

    The first time you see the University of Texas-Austin's AIM traffic management simulator in action, you can't believe it would work. It shows the intersection of two 12-lane, heavily trafficked roads. There are no traffic lights, no stop signs, none of the traffic control systems we're familiar with. Yet traffic zips through with an efficiency that's astounding.

  • This Message Brought to You by... Nobody  in Online Spin on 12/01/2015

    A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that costs me about $20 per month. It's a price I don't mind paying.But what if we push that to its logical extreme? What if we made the entire world ad-free?

Comments by Gordon All comments by Gordon

  • A New Way to Determine Corporate Value by Gord Hotchkiss (Online Spin on 02/09/2016)

    Rick - thanks for your thoughtful comments. You should have access to the paper. It's a free download.

  • Why I'm (Cautiously) Optimistic About 2016 by Gord Hotchkiss (Online Spin on 12/22/2015)

    Coincidentally, just found this amazing data visualization that's on the same theme:

  • In Honor Of My Dad by Maarten Albarda (Online Spin on 12/21/2015)

    MaartenCondolences to your family and yourself. I also lost my Mom earlier this year. And, like you, I had some bitterly beautiful moments near the end of the journey. We have to listen hard to the wisdom shared with us by those that have walked a difficult path.Gord

  • This Message Brought to You by... Nobody by Gord Hotchkiss (Online Spin on 12/01/2015)

    Not sure we're thinking broadly enough here. Ed, yes, many content producers rely on advertising. I'm not denying that. But my point is, the economics may work without advertising. We just have to wrap our mind around it. Another potential benefit is that it would democratize content production even more than it is now. You may have a net gain - and more independents could participate. I, like you, have a certain amount of skepticism about how this would play out, but we have to contemplate the possibility. I think technology is taking us down this path and we can chose to deny until it's too late to react or actually be open minded enough to think about how a new paradigm could emerge. And Tom, you're absolutely right - "People have complained about advertising since advertising became a thing." The difference is, people can now do something about it. And yes, quality matters. But in all the advertising I'm exposed to in a day - a week - a year - I can probably count the truly good ads on one hand.

  • Conversations Overheard At The Family Y by Gord Hotchkiss (Online Spin on 10/27/2015)

    I'm glad one of the many lessons my Dad has taught me touched some of you too. He's a wise man of many words!

  • Do We Really Want Virtual Reality? by Gord Hotchkiss (Online Spin on 09/29/2015)

    That's me - breathless! Yes, David, humans do adapt, but there are societal ripple effects (unintended consequences) that can take a generation or two to emerge - as in Putnam's Bowling Alone. As Jim points out, there is substantial evidence that electronic media has had an significant impact on us. We should be going forward fully aware of the trade-offs and not be blindly trustful in technological bells and whistles.

  • Donald Trump, The Clickbait Candidate by Gord Hotchkiss (Online Spin on 08/25/2015)

    Canadians have a long history of commenting on American politics. And much as I wish it weren't so, Trump as president would have a dramatic impact north of the border as well. Although, to this point, he hasn't indicated he wants a great wall on the 49th.

  • Five Lessons From 272 Columns by Aaron Goldman (Search Insider on 06/03/2015)

    Well done Aaron. Good luck on the social side of the house. I know first hand how the well can occassionally go dry on a week-by-week basis. 272 consistently insightful and entertaining columns is no small achievement!

  • The Mother of All Disruption by Gord Hotchkiss (Online Spin on 05/12/2015)

    Sure..that's one approach

  • Some Second Thoughts On Mindless Media by Gord Hotchkiss (Online Spin on 04/28/2015) we're getting into the ethics of marketing..which is relevant but whole different ballgame. It's one thing for markets to open up and become both more democratic and transparent, giving us more choices - it's another for marketers to push us towards those choices that are the worst for us, in the name of corporate profit.

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