GORD HOTCHKISS
President, Out of My Gord Consulting

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  • For Coke, Brand Love Is Blind
    In 2003, Read Montague had a "why" question that was nagging ...
  • Emotion And The Formation Of Brand Memories
    In my last column, I looked at how beliefs can affix labe ...
  • Brand Labeling: Building Our Beliefs
    Up to now in this series on search and branding, I've be ...
  • Needs, Beliefs and Search
    In the last few weeks, I've looked at how we gather informatio ...