- For Coke, Brand Love Is Blind
Search & Performance Insider, Gord Hotchkiss - Thursday, August 28, 2008
In 2003, Read Montague had a "why" question that was nagging ...
- Emotion And The Formation Of Brand Memories
Search & Performance Insider, Gord Hotchkiss - Thursday, August 21, 2008
In my last column, I looked at how beliefs can affix labe ...
- Brand Labeling: Building Our Beliefs
Search & Performance Insider, Gord Hotchkiss - Thursday, August 14, 2008
Up to now in this series on search and branding, I've be ...
- Needs, Beliefs and Search
Search & Performance Insider, Gord Hotchkiss - Thursday, August 7, 2008
In the last few weeks, I've looked at how we gather informatio ...