- Traveling at the Speed of Buzz
Search & Performance Insider, Gord Hotchkiss - Thursday, September 25, 2008
What makes up buzz? And what determines how fast it travels? La ...
- Branding By Word of Mouth
Search & Performance Insider, Gord Hotchkiss - Thursday, September 18, 2008
We are social creatures. One of the reasons humans have flourished ...
- False Memories: Was That Bugs Bunny, Or Just My Imagination?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 11, 2008
I've talked about how powerful our mental brand beliefs can be, ev ...
- There's More To Coke's Brand Than Taste
Search & Performance Insider, Gord Hotchkiss - Thursday, September 4, 2008
Last week, I looked at the unprecedented backlash against the introduction ...