- The Brand Effect On The Search Results Page
Search & Performance Insider, Gord Hotchkiss - Thursday, October 30, 2008
Last week, I walked through an interaction with the search page st ...
- A Cognitive Walk-Through Of Searching
Search & Performance Insider, Gord Hotchkiss - Thursday, October 23, 2008
Two weeks ago, I talked about the concept of selective perception, h ...
- The Elusive Goal Of Ad Engagement
Search & Performance Insider, Gord Hotchkiss - Thursday, October 16, 2008
Last week, I talked about the nature of engagement and the neur ...
- Picking and Choosing What We Pay Attention To
Search & Performance Insider, Gord Hotchkiss - Thursday, October 9, 2008
In a single day, you will be assaulted by hundreds of thousan ...
- Questioning The Power Of The Influencer
Search & Performance Insider, Gord Hotchkiss - Thursday, October 2, 2008
Word of mouth is powerful in marketing. In the last two week ...