- Uncle Jim: My Information Highway
Search & Performance Insider, Gord Hotchkiss - Thursday, December 30, 2010
For my last column of 2010, I'd like to take a litt ...
- Risk, Reward And The Buying Matrix
Search & Performance Insider, Gord Hotchkiss - Thursday, December 23, 2010
Last week, I explored how two parts of our brain, the nucle ...
- The Insula And The Accumbens: Driving Online Behavior
Search & Performance Insider, Gord Hotchkiss - Thursday, December 16, 2010
One of the more controversial applications of new neurological scanning technologies h ...
- Search Breaks Out Of The Box In Park City
Search & Performance Insider, Gord Hotchkiss - Thursday, December 9, 2010
Wow! The Search Insider Summit is in full swing in Park Cit ...
- Baring Your Corporate Soul Online
Search & Performance Insider, Gord Hotchkiss - Thursday, December 2, 2010
Web presence is taking on a whole new meaning. I'm having mo ...
- Google: Caught In The Act Of Balancing
Search & Performance Insider, Gord Hotchkiss - Thursday, November 18, 2010
n last week's column, I talked about the number of changes ...
- Google's Recent Changes: Here There Be Monsters
Search & Performance Insider, Gord Hotchkiss - Thursday, November 11, 2010
Something's brewing in Mountain View. Google's geared up the SAR (Screwing Arou ...
- Google Defines 'You' On The Fly
Search & Performance Insider, Gord Hotchkiss - Thursday, November 4, 2010
Google's ramping up of local results last week made me realize somethin ...
- A Tale From The Trenches: 14 Years In Search Biz
Search & Performance Insider, Gord Hotchkiss - Thursday, October 28, 2010
Maybe you've heard the news. I've got a new gig. This wee ...
- Ode To An Ipad
Search & Performance Insider, Gord Hotchkiss - Thursday, October 21, 2010
I really had no idea how much I'd love my iPad. ...
- What's Your Social Role: Are You A 'Susan' Or a 'Michael'?
Search & Performance Insider, Gord Hotchkiss - Thursday, October 14, 2010
As I was putting the finishing touches on another column, my frie ...
- The Apple Approach To Digital Service Delivery
Search & Performance Insider, Gord Hotchkiss - Thursday, October 7, 2010
A few weeks ago, I was at a conference where the futu ...
- Warning: Bitchy Columnist Ahead
Search & Performance Insider, Gord Hotchkiss - Thursday, September 30, 2010
It's been a weird week on the road. I've been bouncing arou ...
- Zappos And The SNAFU Syndrome
Search & Performance Insider, Gord Hotchkiss - Thursday, September 23, 2010
Who can say no to MediaPost Publisher Ken Fadner? Certainly not m ...
- Will Canada Get Some Google Respect?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 16, 2010
Just in case our friends to the south haven't driven it ho ...
- Is The Internet Making Us Stupid -- Or A New Kind of Smart?
Search & Performance Insider, Gord Hotchkiss - Thursday, September 9, 2010
As I mentioned a few weeks back, I'm reading Nicholas Carr's bo ...
- SNAFU: The New Normal
Search & Performance Insider, Gord Hotchkiss - Thursday, September 2, 2010
Just a few years ago there was a lot of brash boasti ...
- Wired For Information: A Brain Built To Google
Search & Performance Insider, Gord Hotchkiss - Thursday, August 26, 2010
In my last Search Insider, I took you on a neurological to ...
- How Our Brains are Wired to Read
Search & Performance Insider, Gord Hotchkiss - Thursday, August 19, 2010
How do we read? How do we take the arbitrary, human-made co ...
- Thoughts from A Few Miles Above Tintern Abbey
Search & Performance Insider, Gord Hotchkiss - Thursday, August 12, 2010
Funny, how our brains make us hang on to things that ma ...
- Search May Not be Sexy Anymore, But It Pays the Bills
Search & Performance Insider, Gord Hotchkiss - Thursday, August 5, 2010
Is it just me, or is search getting boring? It's been mont ...
- The Jill Hotchkiss Inflection Point
Search & Performance Insider, Gord Hotchkiss - Thursday, July 29, 2010
Technology has reached a critical point in the adoption curve. My wif ...
- White Salmon And Black Swans
Search & Performance Insider, Gord Hotchkiss - Thursday, July 22, 2010
For all of human history, until the 17th century, it was common ...
- Who Needs the Real World?
Search & Performance Insider, Gord Hotchkiss - Thursday, July 15, 2010
Yes, the Hotchkisses are planning another vacation. We're heading over to t ...
- SEO: The Road To Strategy
Search & Performance Insider, Gord Hotchkiss - Thursday, July 8, 2010
As the boundaries continue to dissolve between the virtual realities of o ...
- More Ways B2B Search Marketing Differs From B2C
Search & Performance Insider, Gord Hotchkiss - Thursday, July 1, 2010
Last week, I looked at ways that B2B search marketing is differe ...
- How B2B Search Marketing Differs From B2C
Search & Performance Insider, Gord Hotchkiss - Thursday, June 24, 2010
As I write this, I'm at the B2B Search Strategy Summit ...
- The Two Meanings Of Engagement
Search & Performance Insider, Gord Hotchkiss - Thursday, June 17, 2010
The theme of the Business Marketing Association conference I talked about ...
- Marketing: Leading the Way
Search & Performance Insider, Gord Hotchkiss - Thursday, June 10, 2010
At last week's national Business Marketing Association conference in Chicago, three marketi ...
- Our Indelible Lives
Search & Performance Insider, Gord Hotchkiss - Thursday, June 3, 2010
Up to this point in our history, the recorded narrative of a ...