- To The Graduating Class Of 2015: Don't Rely On Planning
Online Spin, Gord Hotchkiss - Tuesday, March 31, 2015
My oldest daughter is graduating from university in a few short week ...
- Justine Sacco, Twitter And The End Of Irony
Online Spin, Gord Hotchkiss - Monday, March 23, 2015
Justine Sacco is in the news again. Not that she wants ...
- Mourning Becomes Electric
Online Spin, Gord Hotchkiss - Monday, March 16, 2015
Last Friday was a sad day. A very dear and lifelong frie ...
- How Activation Works In An Absolute-Value Market
Online Spin, Gord Hotchkiss - Tuesday, March 10, 2015
As I discussed last week, if I mention a brand to y ...
- The Spreading Activation Model Of Advertising
Online Spin, Gord Hotchkiss - Tuesday, March 3, 2015
"Beatle." I have just primed you. Before you even finished reading t ...