GRAY HAMMOND

Gray Hammond directs the metrics practice at BRANDwright Inc., an alliance of seasoned sales and marketing professionals focused on brand profitability. He has worked in advertising, consulting, research and theater. Reach him here.

  • Is Everything Old New Again?
    In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses ...
  • Budgeting For ROI
    Here are some ideas to get off the cost-cutting treadmill and ensure ...
  • 7 Myths Of Metrics
    To measure the right things the right way, we need to beware ...
  • Wasting Money On Advertising
    Many non-marketers hope that advertising can quickly drive sales. This only works ...