- Best Practices For Spotting Instagram Follower Fraud
Marketing Insider, Holly Pavlika - Tuesday, September 25, 2018
Suspicious activity includes dramatic increases in engagement over a very short peri ...
- 7 Tips For Handling Ad Blockers
Marketing Insider, Holly Pavlika - Thursday, August 9, 2018
The people have spoken, loudly and clearly: They don't want or tru ...
- An Influencer's Perspective On Amazon Spark
Marketing Insider, Holly Pavlika - Wednesday, February 14, 2018
After Amazon Spark launched a few months ago, we conducted a stu ...
- Will Pinterest Be The Platform That Proves ROI?
Marketing Insider, Holly Pavlika - Monday, February 5, 2018
Pinterest's unique capabilities as a social shopping platform make it the gi ...
- New Study Shows Exclusives Keep Teen Shoppers Loyal
Marketing Insider, Holly Pavlika - Wednesday, January 3, 2018
While the world tends to focus on millennials, 13% of the U. ...
- Millennial Moms Are Asked 9.6 Times A Month For Recommendations
Marketing Insider, Holly Pavlika - Friday, November 10, 2017
Everyone wants to earn their fair share of the $2.4 trillion ...
- It's Time To Change #metoo to #nomore In The Ad World - And Beyond
Marketing Daily, Holly Pavlika - Thursday, November 9, 2017
IPG just announced it has a zero tolerance policy in light ...
- Using Data To Reach The Multicultural Shopper
Marketing Insider, Holly Pavlika - Thursday, October 19, 2017
Over the next few years, the retail landscape will change in so ...
- Holiday Gift Searching Happens All Year Round
Marketing: CPG, Holly Pavlika - Friday, September 22, 2017
Holiday retail sales during November and December of 2016 increased 4% ov ...
- The Best-Sponsored YouTube Content Isn't Dedicated To The Product
Marketing: CPG, Holly Pavlika - Wednesday, August 9, 2017
YouTube is, without a doubt, a force to be reckoned with. ...
- Blog Content Becomes The Store
Marketing: CPG, Holly Pavlika - Monday, June 26, 2017
We read blogs because they entertain us or give us information th ...
- Influencer Content Can Drive Sales, Increase Basket Size
Marketing: CPG, Holly Pavlika - Thursday, June 15, 2017
Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers
Marketing: CPG, Holly Pavlika - Tuesday, June 6, 2017
Influencers create content that gives context and meaning to products they a ...
- Proof: Influencer Content Can Increase Foot Traffic
Marketing: CPG, Holly Pavlika - Thursday, June 1, 2017
Brick-and-mortar stores are increasingly being closed every day. Store traffic and sal ...
- Understanding The Fickle Adult Beverage Consumer
Engage:Millennials, Holly Pavlika - Friday, May 19, 2017
Many of us will head to the grocery store this Memorial D ...
- Food Trends? Ask An Influencer
Marketing: CPG, Holly Pavlika - Thursday, May 11, 2017
Social media has definitely changed the way all of us view foo ...
- Understanding The Fickle Adult Beverage Consumer
Engage:Boomers, Holly Pavlika - Monday, May 8, 2017
Many of us will head to the grocery store for Memorial D ...
- 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
Marketing: CPG, Holly Pavlika - Monday, January 30, 2017
With the proliferation of influencer content and the increased scrutiny of t ...
- Understanding The Fickle Adult Beverage Consumer
Marketing: CPG, Holly Pavlika - Thursday, December 22, 2016
Many of us will head to the grocery store this holiday seas ...
- 8 Influencer Marketing Mistakes CPGs Make
Marketing: CPG, Holly Pavlika - Monday, November 7, 2016
There is a tremendous amount of excitement about influencers today. Influencers c ...
- Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season
Engage:Boomers, Holly Pavlika - Monday, October 31, 2016
The holiday season, the most pivotal time of the year for marketer ...
- The Love And Loyalty Of Moms
Engage:Moms, Holly Pavlika - Wednesday, October 5, 2016
While much is written about Millennials, Gen Z and other cohorts, mo ...
- Hey, Grocers And Household Brands, Don't Forget the 55+ Audience This Holiday Season
Marketing: CPG, Holly Pavlika - Friday, September 30, 2016
The holiday season, the most pivotal time of the year for marketer ...
- Just Admit It America, You're Obsessed With #Foodporn
Marketing: CPG, Holly Pavlika - Tuesday, September 20, 2016
There is no doubt that we are a food-obsessed society. Our soci ...
- Time For The FTC Crackdown
MediaDailyNews, Holly Pavlika - Monday, August 29, 2016
The recent crackdown on influencer content and native advertising disclosures is n ...
- 6 Reasons CPGs Need Influencer Marketing To Target Shoppers
Marketing: CPG, Holly Pavlika - Friday, July 22, 2016
Influencers have an incredible ability to drive conversation and engagement on beha ...
- Will Millennial Moms Accept Location-Based Marketing?
Engage:Moms, Holly Pavlika - Friday, May 6, 2016
A year ago, inMarket reported that 38% of Millennial moms -- abo ...
- Creating Content For Moms? Think Mobile First
Engage:Moms, Holly Pavlika - Monday, May 2, 2016
The indispensable phones ... what would moms do without them? LOL! Studi ...
- What Moms Really Want For Mother's Day
Engage:Moms, Holly Pavlika - Tuesday, March 22, 2016
Even though Mother's Day is two months away, holiday merchandise is starti ...
- How Grocery Stores Are Evolving To Meet Mom's Needs
Engage:Moms, Holly Pavlika - Friday, March 11, 2016
There is no doubt that the shopping habits of moms are changin ...