JACK LOECHNER

Research Editor , MediaPost Communications

Results for August 2001
  • More Ways To Do It
    More Ways To Do It In the strictest sense of the word, ...
  • More "Tire-Kickers" Than Buyers
    More "Tire-Kickers" Than Buyers A recent study from Cultural Access Group finds ...
  • Searching For Sites
    Searching For Sites According to a study by IMT Strategies of consumer ...
  • Newspaper Advertising Slips
    Newspaper Advertising Slips According to preliminary estimates from the Newspaper Association of ...
  • TV vs Superstitial Ads
    TV vs Superstitial Ads A Harris Interactive Communications Whitepaper, released last month, ...
  • One Size Will Not Fit All
    One Size Will Not Fit All According to the latest report from ...
  • You Get What You Pay For
    You Get What You Pay For An e-mailed release from the Jupiter ...
  • Leisure Reading Home and Away
    Leisure Reading Home and Away Certainly marketers participate in the consumer leisure ...
  • Ads In E-Mails
    Ads In E-Mails An article by John Frook, carried in BtoBOnline, describes ...
  • An Awful Lot of Petabits
    An Awful Lot of Petabits Lawrence Roberts, a computer-communications pioneer who was ...
  • Internet Audience Up
    Internet Audience Up According to Nielsen//NetRatings, internet growth at-home spiked 63% ...
  • Digital Marketing Initiatives to Top Advertising
    Digital Marketing Initiatives to top Advertising According to a new report from ...
  • Read All About It
    Read All About It According to new figures from the Audit Bureau ...
  • Free TV
    Free TV The National Association of Broadcasters recently announced that eighty-one million ...
  • Some Magazine Categories Show Increase
    Some Magazine Categories Show Increase The Magazine Publishers of America released figures ...
  • More Than Pocket Change
    More Than Pocket Change For marketers, the Internet represents an opportunity to ...
  • Most Read AND Surf
    Most Read AND Surf Only 24% of internet users in the US ...
  • New Hispanic Demographics
    New Hispanic Demographics A recently released research study from The Media Audit, ...
  • Traditional Direct Marketing Strong
    Traditional Direct Marketing Strong A recent national study by Vertis/Webcraft, conducted by ...
  • Sunday In America
    Sunday In America The second annual Sunday in America study from PARADE ...