JACK LOECHNER
Research Editor, MediaPost Communications

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  • Spam Growth
    Spam Growth In a recent report by eMarketer’s Jonathan Jackson, he sa ...
  • Egads
    Egads "Email usage is growing despite challenges from market substitutes like insta ...
  • What’s Really Happening With Ad Formats
    What’s Really Happening With Ad Formats Released on September 24th, the Interacti ...
  • Consumers Still Like Shopping on the Internet
    Consumers Still Like Shopping on the Internet The most recent release ...
  • Crisis News on the Net
    Crisis News on the Net According to a study by Jupiter MM ...
  • Worldwide OnLine Shoppers
    Worldwide OnLine Shoppers eMarketer estimates that U.S. B2C e-commerce revenues, whi ...
  • Conventional Phone Lines Out
    Conventional Phone Lines Out A Gartner Dataquest survey showed that since Janua ...
  • Market Segments Impacted
    Market Segments Impacted Stuart Elliott, in a New York Times article ...
  • How America Used The Net In Crisis
    How America Used The Net In Crisis Last week we reported prelimina ...
  • In The Face of Spam
    According to Forrester Research, consumers are buying fewer products and services advertis ...
  • Outdoor in Media Mix
    Outdoor in Media Mix According to a new outdoor media consumer stu ...
  • Information Media Serving the Public
    Information Media Serving the Public Harris Interactive reports that adults in t ...
  • U.S. Consumer Investors Undeterred
    U.S. Consumer Investors Undeterred Consumer attitudes and anticipations are important at th ...
  • Women Want Out
    A survey released by Deloitte & Touche and conducted by Roper Star ...
  • Wired Seniors
    Wired Seniors Based on an analysis by the Pew Internet & Americ ...
  • In Agreement!
    A survey of 31 prominent economists polled by the National Association ...
  • Technology Seen As Beneficial
    Technology Seen As Beneficial More than half of US adults believe n ...
  • Long Live (Web) Branding
    Long Live (Web) Branding According to an article by Debbie MacInnis ...
  • Worldwide PC's and Internet Use
    Worldwide PC's and Internet Use The Second Quarter 2001 Global Intern ...
  • Major League Consumers of Sports Media
    Major League Consumers of Sports Media According to a just-released report fr ...
  • GetNewspaperAdsNoticed
    According to research conducted by Roper Starch for the Newspaper Association ...
  • Interactive TV Not For Everybody
    Interactive TV Not For Everybody A recently released report from Statistical Researc ...
  • Newspaper Couponing
    Newspaper Couponing David Asher, Manager of Business Analysis, Newspaper Association of Ameri ...
  • Older And Richer
    Older And Richer According to a trend analysis by The Media Audi ...
  • Research Behind the Numbers: Branding Effect
    In June, the IAB, MSN, and DoubleClick held a joint press conferen ...