JACK LOECHNER

Research Editor , MediaPost Communications

Results for October 2001
  • Habits Are Hard to Break
    Habits Are Hard to Break In addition to other positive news in ...
  • Continuing Confidence
    Continuing Confidence Last week we posted the University of Michigan Consumer Confidence ...
  • Soft Magazine Ad Rates
    Soft Magazine Ad Rates A recent article by Stuart Elliott in the ...
  • Worldwide Online Holiday Sales
    Worldwide Online Holiday Sales Despite difficult economic conditions and the events of ...
  • Newspapers Making a Move
    Newspapers Making a Move Lucia Moses, of Editor and Publisher, has done ...
  • Consumer Expectations Rebound
    Consumer Expectations Rebound The Washington Post, quoting the preliminary results of a ...
  • Direct Marketing in Action
    Direct Marketing in Action According to DMA studies, and the work of ...
  • TechTrends For Planners
    TechTrends For Planners According to an article by Paul Desmond of Network ...
  • ANA Doesn’t Expect Ad Growth on Net
    ANA Doesn’t Expect Ad Growth on Net According to a survey from ...
  • Holiday Online Shoppers Looking For Promotions
    Holiday Online Shoppers Looking For Promotions A random national telephone omnibus survey ...
  • E-Audience
    E-Audience Recently a reader suggested that we put data into perspective based ...
  • Cable Modem Penetration Driving Broadband
    Cable Modem Penetration Driving Broadband Jupiter Media Metrix reports that 41% of ...
  • World Business on the Web Growing
    World Business on the Web Growing According to IDC, the total worldwide ...
  • E-Commerce Sales and Global News Site Shifts
    E-Commerce Sales and Global News Site Shifts ComScore Networks released the results ...
  • Tech-Knowphiles
    Tech-Knowphiles One of our readers kindly forwarded a summary of results from ...
  • No Longer In The Dark
    No Longer In The Dark For those buyers interested in reaching a ...
  • Consumer Confidence Gaining
    Consumer Confidence Gaining The Associated Press reports that September's terrorist attacks transfixed ...
  • All Over the World
    All Over the World In addition to online behavioral insight, the NetValue ...
  • Safety to Spur Online Shopping
    Safety to Spur Online Shopping According to the eMarketer release of The ...
  • Sold At The Cinema
    Sold At The Cinema Karen Bannan presents an interesting article in the ...
  • Advertising Affected, But Not All News is Bad
    Advertising Affected, But Not All News is Bad The Publishers Information Bureau ...
  • Television Advertising Sidetracked
    Television Advertising Sidetracked David Peeler, president and CEO of CMR. Said that ...
  • African American Web Surfers
    African American Web Surfers The recently released Internet ratings report for the ...
  • The Next Big Generation
    The Next Big Generation An article by Pamela Paul, in the September ...
  • Multiple Magazine Ads
    Multiple Magazine Ads In a Cahners advertising research report released on their ...
  • Research Behind the Numbers: iMarketing
    A recent report from Jupiter Media Metrix predicted that online ad spending ...