JACK LOECHNER

Research Editor , MediaPost Communications

Results for January 2002
  • Convenience, Speed and Personal Inspection Equals Sale
    Of more importance to strategic buyers than how much was spent this ...
  • Pizza and Popcorn Sells on iTV
    Among consumers who knew they had interactive TV services, 35 percent said ...
  • Only 3%, But Making A Move
    GartnerG2 predicts that the US online advertising market will grow to $18.8 ...
  • An Obscure Publication Is Sometimes A Fit
    Sometimes, extremely focused (maybe niche) demographics are valuable to a marketer who ...
  • Middle America Catches Up
    The early Internet technology adopting metropolitan areas of San Francisco, Seattle and ...
  • Speed Is Price Sensitive
    The vast majority of (Internet) users will continue to access the Internet ...
  • Finally a Final
    Truly an over-reported data collection, but a benchmark for the future planners ...
  • Look Before You Keep
    Of import to those buyers previously dependent on certain technology magazines, some ...
  • Big Brands Braved the Storm
    The old tenet that a world class brand (a quality score of ...
  • The Long and Short of Agency Relationships
    Advertisers are ambivalent about the future of their agency relationships, preferring project-based ...
  • Internet Access Mostly PC's and phones
    According to Cahners In-Stat/MDR, the worldwide market for Internet Access Devices (personal ...
  • Kids Online
    According SpectraCom Inc.and Circle 1 Network, surveying kids and their Internet preferences ...
  • Major Minor Growth
    According to GartnerG2 research from Gartner, Inc., advertising growth remains flat or ...
  • Total U.S. Radio Listening
    Total U.S. Radio Listening A release from Arbitron Inc. reported on the ...
  • Brand Global Presence
    Jane Perrin, ACNielsen Managing Director of Global Services, announced in a recent ...
  • Still Too Slow To Respond To Customers
    Jupiter Media Metrix reports that brick-and-mortar and online-only retailers struggled to respond ...
  • African American Buying Power
    According to The U.S. African American Market, a new research report published ...
  • Web Retailing More Acceptable
    Web Retailing More Acceptable According to the latest findings from a quarterly ...
  • iTV Foothold
    iTV Foothold According to a Yankee Group report, printed in internet.com's Internet ...
  • A Global View of the Mobile Phone Market
    A Global View of the Mobile Phone Market According to a report ...
  • Affluents Increasing Faster
    Affluents Increasing Faster According to The U.S. Affluent Market, a new market ...
  • Direct Marketing Thrust
    Direct Marketing Thrust H. Robert Wientzen, president-CEO of The Direct Marketing Association, ...
  • Research Behind the Numbers: Pop-Up Ads
    In a study designed to explore consumers’ attitudes toward advertising as a ...