- Convenience, Speed and Personal Inspection Equals Sale
Research Brief, Jack Loechner - Tuesday, January 29, 2002
Of more importance to strategic buyers than how much was spent th ...
- Pizza and Popcorn Sells on iTV
Research Brief, Jack Loechner - Tuesday, January 29, 2002
Among consumers who knew they had interactive TV services, 35 percent sa ...
- Only 3%, But Making A Move
Research Brief, Jack Loechner - Tuesday, January 29, 2002
GartnerG2 predicts that the US online advertising market will grow to $18 ...
- An Obscure Publication Is Sometimes A Fit
Research Brief, Jack Loechner - Tuesday, January 29, 2002
Sometimes, extremely focused (maybe niche) demographics are valuable to a marketer w ...
- Middle America Catches Up
Research Brief, Jack Loechner - Tuesday, January 29, 2002
The early Internet technology adopting metropolitan areas of San Francisco, Seattle a ...
- Speed Is Price Sensitive
Research Brief, Jack Loechner - Tuesday, January 22, 2002
The vast majority of (Internet) users will continue to access the Intern ...
- Finally a Final
Research Brief, Jack Loechner - Tuesday, January 22, 2002
Truly an over-reported data collection, but a benchmark for the future planne ...
- Look Before You Keep
Research Brief, Jack Loechner - Tuesday, January 22, 2002
Of import to those buyers previously dependent on certain technology magazines, so ...
- Big Brands Braved the Storm
Research Brief, Jack Loechner - Tuesday, January 22, 2002
The old tenet that a world class brand (a quality score ...
- The Long and Short of Agency Relationships
Research Brief, Jack Loechner - Tuesday, January 22, 2002
Advertisers are ambivalent about the future of their agency relationships, preferring project-bas ...
- Internet Access Mostly PC's and phones
Research Brief, Jack Loechner - Tuesday, January 15, 2002
According to Cahners In-Stat/MDR, the worldwide market for Internet Access Devices (person ...
- Kids Online
Research Brief, Jack Loechner - Tuesday, January 15, 2002
According SpectraCom Inc.and Circle 1 Network, surveying kids and their Internet preferenc ...
- Major Minor Growth
Research Brief, Jack Loechner - Tuesday, January 15, 2002
According to GartnerG2 research from Gartner, Inc., advertising growth remains flat ...
- Total U.S. Radio Listening
Research Brief, Jack Loechner - Tuesday, January 15, 2002
Total U.S. Radio Listening A release from Arbitron Inc. reported on t ...
- Brand Global Presence
Research Brief, Jack Loechner - Tuesday, January 15, 2002
Jane Perrin, ACNielsen Managing Director of Global Services, announced in a rece ...
- Still Too Slow To Respond To Customers
Research Brief, Jack Loechner - Monday, January 7, 2002
Jupiter Media Metrix reports that brick-and-mortar and online-only retailers struggled to respo ...
- African American Buying Power
Research Brief, Jack Loechner - Monday, January 7, 2002
According to The U.S. African American Market, a new research report publish ...
- Web Retailing More Acceptable
Research Brief, Jack Loechner - Monday, January 7, 2002
Web Retailing More Acceptable According to the latest findings from a quarter ...
- iTV Foothold
Research Brief, Jack Loechner - Monday, January 7, 2002
iTV Foothold According to a Yankee Group report, printed in internet.com's Intern ...
- A Global View of the Mobile Phone Market
Research Brief, Jack Loechner - Monday, January 7, 2002
A Global View of the Mobile Phone Market According to a repo ...
- Affluents Increasing Faster
Research Brief, Jack Loechner - Monday, January 7, 2002
Affluents Increasing Faster According to The U.S. Affluent Market, a new mark ...
- Direct Marketing Thrust
Research Brief, Jack Loechner - Monday, January 7, 2002
Direct Marketing Thrust H. Robert Wientzen, president-CEO of The Direct Marketing Associatio ...
- Research Behind the Numbers: Pop-Up Ads
OMMA Magazine, Jack Loechner - Friday, January 4, 2002
In a study designed to explore consumers’ attitudes toward advertising as ...