JACK LOECHNER

Research Editor , MediaPost Communications

Results for February 2002
  • DUI Now Means Talkers
    According to a February 2002 report from GartnerG2, 80% of US consumers ...
  • Let The (Electronic) Games Begin
    For those whose clients have an interest in the electronic video game ...
  • Ad Slump Continues and Newspapers Fight Back
    Speaking to the World Association of Newspapers' annual Newspaper Advertising Conference, Matthew ...
  • ECommerce Beats Retail in Quality and Value
    The latest Confidence Measurement report from the University of Michigan Business School, ...
  • Nielsen//NetRatings Updates
    If you wanted to reach people interested in Government or Fashion during ...
  • Streaking Streaming
    MeasureCast, Inc. announced that four of the top 10 Internet radio networks ...
  • Techno Hispanic Market
    Recently we released a Brief on the Internet habits of the Hispanic ...
  • Cutting Into School Kids Fund Raising
    eMarketer's eStat Database on "magazines" found a study from the 2001 Brigham ...
  • Internet Audience Measurements
    The latest data in our weekly updates of Nielsen//NetRatings audience measurement includes ...
  • An Outdoor Benchmark
    Outdoor Advertising industry offers a benchmark in expenditures among various industry types ...
  • Is Digital Journalism Credible?
    Readers said online news is about as credible as news they obtain ...
  • Overall Ad Spending Up for 2002
    David Peeler, president and CEO of CMR, said "The events of September ...
  • Optimism Beats Wealth
    Changes in the American consumer's mood, outlook and preference for various types ...
  • Broadband Quality in Europe Or Else
    Only 10% of households in France, Germany and the UK will have ...
  • Hispanics Online Almost Daily for An Hour
    The average Hispanic user is visiting the web 6.6 times per week ...
  • E-Mail Formats Used by Marketers
    Opt-in news reports that during the 2001 holiday season, direct HTML e-mail ...
  • Internet Needs Better Measurement Metrics
    Advertising professionals agree that the industry needs better and more trusted site ...
  • Female Surfers Surge Ahead
    For the month of December, the number of female Internet users at ...
  • Newspapers Lose to Web in Classifieds
    Readership of newspaper classified ads in 67 metro markets surveyed by The ...
  • For Marketers of Cars and Computers
    Audience measurement data from Nielsen//NetRatings for the week ending January 27, 2002, ...
  • Funny or Functional
    Many reports have surfaced with regard to which Super Bowl ads amused, ...