- Uncertainty Is The Prevailing Consumer Attitude
Research Brief, Jack Loechner - Tuesday, April 30, 2002
A recent executive briefing from BIGresearch, Economic & Consumer Insights for Marketi ...
- Streaming Radio Flat
Research Brief, Jack Loechner - Tuesday, April 30, 2002
MeasureCast, Inc. reports that during the week of April 15, the MeasureCa ...
- Another Ten Million Go Online
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Humphrey Taylor, chairman of The Harris Poll, summarized the Interactive Survey conduct ...
- Occasion and Community Sites
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Nielsen data from April 14th identifies the top search engines and occasio ...
- Girls Start Out On The Phone
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Findings in How Children Use Media Technology, a newly released, in-depth stu ...
- Optimism Down, Houses and Cars Up
Research Brief, Jack Loechner - Tuesday, April 30, 2002
Richard Curtin, the director of the University of Michigan’s Surveys, said ...
- Record Setting Web Sales in 1st Q 2002
Research Brief, Jack Loechner - Monday, April 22, 2002
Sales at U.S. Web sites set a new record of more th ...
- New Cars For the Upscale
Research Brief, Jack Loechner - Monday, April 22, 2002
Of significant interest to those advertising to the automotive market, a rece ...
- Home Shopping Means Home Shopping
Research Brief, Jack Loechner - Monday, April 22, 2002
For those reaching out to the Home and Fashion audience on t ...
- Study Web Users and Test Programs
Research Brief, Jack Loechner - Monday, April 22, 2002
A recent Forrester Brief collected and summarized several previous studies to ga ...
- Affluent Households Increasing
Research Brief, Jack Loechner - Monday, April 22, 2002
In spite of a recession and a series of extraordinary negative event ...
- eMail Marketing Becoming a Priority
Research Brief, Jack Loechner - Monday, April 22, 2002
Dean Tomasula of Direct Marketing News recently reported that two-thirds of t ...
- Another Opening, Another show
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Yet another esoteric opportunity could be pay-per-view as a medium in whi ...
- TV Can't Go It Alone
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Local television audiences are turning to cable, Web, and print options f ...
- Two-Thirds of Americans Are on the Prowl
Research Brief, Jack Loechner - Wednesday, April 10, 2002
In order to reach the Wireless Adult, it is desirable to kn ...
- Newspaper Web Sites Support Subscription Fees
Research Brief, Jack Loechner - Wednesday, April 10, 2002
A recent release by The Media Audit, that tracks media in ...
- Digital TV Gains Popularity in Europe
Research Brief, Jack Loechner - Wednesday, April 10, 2002
Interactive TV presents opportunities for advertisers, marketers, retailers, interactive service providers, ...
- Men Shop While Women Play Games
Research Brief, Jack Loechner - Wednesday, April 10, 2002
A recent AT&T Broadband survey reveals some new trends and uses ...
- Satisfaction and Defection Are Only Symptoms
Research Brief, Jack Loechner - Wednesday, April 10, 2002
An extremely thorough report by Stephanie Coyles and Timothy C. Gokey ...
- Who's Reporting the News
Research Brief, Jack Loechner - Tuesday, April 2, 2002
Professor Emeritus Vernon Stone of the University of Missouri recently posted ...
- Newspapers Show Slow Improvement
Research Brief, Jack Loechner - Tuesday, April 2, 2002
A recent article in Editor and Publisher by Lucia Moses reports th ...
- More Women Listening to Internet Radio
Research Brief, Jack Loechner - Tuesday, April 2, 2002
While the majority of people listening to Internet radio stations are me ...
- Lick Fewer Stamps
Research Brief, Jack Loechner - Tuesday, April 2, 2002
According to GartnerG2 more US businesses are using email marketing campaigns inste ...
- Sports, Games and Automobiles
Research Brief, Jack Loechner - Tuesday, April 2, 2002
Data based on audience measurement of more than 62,000 U.S. panelists w ...
- Where is the Digital Divide?
Research Brief, Jack Loechner - Tuesday, April 2, 2002
Marketing consultant Robert Jackson, Jr., in a column in the River Citi ...
- Jupiter Says Free-To-Fee Is Not a Laydown
Research Brief, Jack Loechner - Tuesday, April 2, 2002
In a March 2002 Consumer Survey, Jupiter reveals that 70 percent ...