JACK LOECHNER

Center for Media Research

Results for April 2002
  • Uncertainty Is The Prevailing Consumer Attitude
    A recent executive briefing from BIGresearch, Economic & Consumer Insights for Marketing ...
  • Streaming Radio Flat
    MeasureCast, Inc. reports that during the week of April 15, the MeasureCast ...
  • Another Ten Million Go Online
    Humphrey Taylor, chairman of The Harris Poll, summarized the Interactive Survey conducted ...
  • Occasion and Community Sites
    Nielsen data from April 14th identifies the top search engines and occasions ...
  • Girls Start Out On The Phone
    Findings in How Children Use Media Technology, a newly released, in-depth study ...
  • Optimism Down, Houses and Cars Up
    Richard Curtin, the director of the University of Michigan’s Surveys, said of ...
  • Record Setting Web Sales in 1st Q 2002
    Sales at U.S. Web sites set a new record of more than ...
  • New Cars For the Upscale
    Of significant interest to those advertising to the automotive market, a recent ...
  • Home Shopping Means Home Shopping
    For those reaching out to the Home and Fashion audience on the ...
  • Study Web Users and Test Programs
    A recent Forrester Brief collected and summarized several previous studies to gain ...
  • Affluent Households Increasing
    In spite of a recession and a series of extraordinary negative events, ...
  • eMail Marketing Becoming a Priority
    Dean Tomasula of Direct Marketing News recently reported that two-thirds of the ...
  • Another Opening, Another show
    Yet another esoteric opportunity could be pay-per-view as a medium in which ...
  • TV Can't Go It Alone
    Local television audiences are turning to cable, Web, and print options for ...
  • Two-Thirds of Americans Are on the Prowl
    In order to reach the Wireless Adult, it is desirable to know ...
  • Newspaper Web Sites Support Subscription Fees
    A recent release by The Media Audit, that tracks media in 85 ...
  • Digital TV Gains Popularity in Europe
    Interactive TV presents opportunities for advertisers, marketers, retailers, interactive service providers, TV ...
  • Men Shop While Women Play Games
    A recent AT&T Broadband survey reveals some new trends and uses of ...
  • Satisfaction and Defection Are Only Symptoms
    An extremely thorough report by Stephanie Coyles and Timothy C. Gokey in ...
  • Who's Reporting the News
    Professor Emeritus Vernon Stone of the University of Missouri recently posted an ...
  • Newspapers Show Slow Improvement
    A recent article in Editor and Publisher by Lucia Moses reports that ...
  • More Women Listening to Internet Radio
    While the majority of people listening to Internet radio stations are men, ...
  • Lick Fewer Stamps
    According to GartnerG2 more US businesses are using email marketing campaigns instead ...
  • Sports, Games and Automobiles
    Data based on audience measurement of more than 62,000 U.S. panelists who ...
  • Where is the Digital Divide?
    Marketing consultant Robert Jackson, Jr., in a column in the River Cities ...
  • Jupiter Says Free-To-Fee Is Not a Laydown
    In a March 2002 Consumer Survey, Jupiter reveals that 70 percent of ...