- Another Free-To-Fee Approach
Research Brief, Jack Loechner - Wednesday, May 29, 2002
"Jupiter's latest research indicates that there is no obvious killer-application online servi ...
- Upscale and Young Eating Healthy and Paying More
Research Brief, Jack Loechner - Wednesday, May 29, 2002
If your medium is menus, Fast Casual restaurants are serving eighteen ...
- Reach 73 Million
Research Brief, Jack Loechner - Wednesday, May 29, 2002
According to a new Pew Internet & American Life Project study, t ...
- Innovations in (World) Newspapers
Research Brief, Jack Loechner - Wednesday, May 29, 2002
With the annual meeting of the World Association of Newspapers taking pla ...
- Marketers Prefer CRM to Mass Media Advertising
Research Brief, Jack Loechner - Sunday, May 19, 2002
US marketing executives were asked how they would spend the majority ...
- Reaching Families and Investors
Research Brief, Jack Loechner - Wednesday, May 29, 2002
Reaching families or investors, here's the latest Nielsen data on best sit ...
- Motion Getting More Attention
Research Brief, Jack Loechner - Sunday, May 19, 2002
A recent study by the Cable & Telecommunications Association for Marketing, repor ...
- Kids, Do You Know Where Your Mothers Are?
Research Brief, Jack Loechner - Sunday, May 19, 2002
Mothers who are online in the US spend an average of ...
- Wealth-poor Americans
Research Brief, Jack Loechner - Sunday, May 19, 2002
According to a report by the Consumer Federation of America, National Cred ...
- To Reach Sports Viewers on the Internet
Research Brief, Jack Loechner - Sunday, May 19, 2002
Recently a reader requested some specific information for planning a media b ...
- Europeans Prefer TV, Newspapers
Research Brief, Jack Loechner - Sunday, May 19, 2002
While almost all Europeans watch television, more than half don't own ...
- Daily Newspapers Embrace the Internet
Research Brief, Jack Loechner - Tuesday, May 14, 2002
In 2001 the country's daily newspapers finally embraced the Internet, says ...
- Media Buyers Prefer Double Opt-in
Research Brief, Jack Loechner - Tuesday, May 14, 2002
Of 200 U.S. media buyers that were surveyed, 64 percent favored t ...
- Hispanic Online Population Growth
Research Brief, Jack Loechner - Tuesday, May 14, 2002
New statistics reveal that the Hispanic community has emerged as one ...
- Traditional Advertisers Create Online Advertising Growth
Research Brief, Jack Loechner - Tuesday, May 14, 2002
Blue chip, established traditional advertisers made up the top 10 growth leade ...
- The Internet as a Health Information Resource
Research Brief, Jack Loechner - Tuesday, May 14, 2002
The results of a Harris Interactive telephone survey of a nationwide samp ...
- Traditional Metrics for Online Ad Planning
Research Brief, Jack Loechner - Monday, May 6, 2002
Dispersing an ad campaign of four million impressions from one site ...
- The Travelling Public
Research Brief, Jack Loechner - Monday, May 6, 2002
Reaching travelers or travelling planners on the Internet is focused in the ...
- The Over 45 Market Can Be Switched
Research Brief, Jack Loechner - Wednesday, May 8, 2002
"The Truth About Brand Loyalty & The 45+ Market" survey from AA ...
- Classifieds Outpace All Other Online Advertising
Research Brief, Jack Loechner - Monday, May 6, 2002
Jupiter analysts forecast that online advertising spending in the US will gr ...
- Research Behind the Numbers: Newspapers
Media Magazine, Jack Loechner - Tuesday, May 28, 2002
When Americans are in the mood to buy, or just browsing, th ...
- Behind the Numbers: The ARF's new advertising measurement model implores media executives to rethink how they plan.
Media Magazine, Jack Loechner - Friday, May 24, 2002
Usually, MEDIA’s Behind the Numbers section features a report on timely dat ...
- Research: Behind the Numbers: Measurement Standards
OMMA Magazine, Jack Loechner - Wednesday, May 22, 2002
I/PRO report highlights how advertisers evaluate media and what it will ta ...
- Research Behind the Numbers: Holiday Sales
OMMA Magazine, Jack Loechner - Friday, May 24, 2002
Was online holiday shopping a disappointing ‘lump of coal’ or a breakthrou ...
- Research Behind the Numbers: Streaming Phenomenon
OMMA Magazine, Jack Loechner - Wednesday, May 22, 2002
Streaming media usage is on the rise, and recent reports show advertise ...