JACK LOECHNER
Center for Media Research
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Research Brief
Another Free-To-Fee Approach May 29, 2002, midnight -
Research Brief
Upscale and Young Eating Healthy and Paying More May 29, 2002, midnight -
Research Brief
Reach 73 Million May 29, 2002, midnight -
Research Brief
Innovations in (World) Newspapers May 29, 2002, midnight -
Research Brief
Marketers Prefer CRM to Mass Media Advertising May 19, 2002, midnight -
Research Brief
Reaching Families and Investors May 29, 2002, midnight -
Research Brief
Motion Getting More Attention May 19, 2002, midnight -
Research Brief
Kids, Do You Know Where Your Mothers Are? May 19, 2002, midnight -
Research Brief
Wealth-poor Americans May 19, 2002, midnight -
Research Brief
To Reach Sports Viewers on the Internet May 19, 2002, midnight -
Research Brief
Europeans Prefer TV, Newspapers May 19, 2002, midnight -
Research Brief
Daily Newspapers Embrace the Internet May 14, 2002, midnight -
Research Brief
Media Buyers Prefer Double Opt-in May 14, 2002, midnight -
Research Brief
Hispanic Online Population Growth May 14, 2002, midnight -
Research Brief
Traditional Advertisers Create Online Advertising Growth May 14, 2002, midnight -
Research Brief
The Internet as a Health Information Resource May 14, 2002, midnight -
Research Brief
Traditional Metrics for Online Ad Planning May 6, 2002, midnight -
Research Brief
The Travelling Public May 6, 2002, midnight -
Research Brief
The Over 45 Market Can Be Switched May 8, 2002, midnight -
Research Brief
Classifieds Outpace All Other Online Advertising May 6, 2002, midnight -
Media Magazine
Behind the Numbers: The ARF's new advertising measurement model implores media executives to rethink how they plan. May 24, 2002, midnight -
Media Magazine
Research Behind the Numbers: Newspapers May 28, 2002, midnight -
OMMA Magazine
Research: Behind the Numbers: Measurement Standards May 22, 2002, midnight -
OMMA Magazine
Research Behind the Numbers: Streaming Phenomenon May 22, 2002, midnight -
OMMA Magazine
Research Behind the Numbers: Holiday Sales May 24, 2002, midnight
