- Hispanic Buying Power Will Jump
Research Brief, Jack Loechner - Tuesday, July 30, 2002
According to a Q2 2002 study from the Selig Center for Econom ...
- Internet News Captures a Slightly Older Audience
Research Brief, Jack Loechner - Tuesday, July 30, 2002
Based on audience measurement, by AC Nielsen, of more than 50,000 U. ...
- Websites becoming Critical Sales Channel
Research Brief, Jack Loechner - Tuesday, July 30, 2002
DoubleClick Inc. released the results of its Marketing Spending Index this summe ...
- US Online Consumer Spending Hits A New High
Research Brief, Jack Loechner - Tuesday, July 30, 2002
Online consumer spending in the US grew by 41 percent in t ...
- Radio Advertising Continues To Increase
Research Brief, Jack Loechner - Sunday, July 21, 2002
According to the latest release from the Radio Advertising Bureau, May 20 ...
- Newspaper Web Site Readers Growing Faster Than Internet Users
Research Brief, Jack Loechner - Sunday, July 21, 2002
comScore Networks reported that in seven of the 10 largest U.S. marke ...
- University Web Sites Hot As Fall Semester Nears
Research Brief, Jack Loechner - Sunday, July 21, 2002
For those serving the education markets, Nielsen//NetRatings reports that traffic to educati ...
- Speak The Language
Research Brief, Jack Loechner - Sunday, July 21, 2002
Carlos Pelay. President of Media Economics Group, providing competitive intelligence for t ...
- New York City Print Media Inventory Update
Research Brief, Jack Loechner - Sunday, July 21, 2002
Advertisers, with their sights on a very specific ethnic market, may fi ...
- Younger Generations Not Increasing News Appetite
Research Brief, Jack Loechner - Sunday, July 21, 2002
More Americans say they are generally interested in international news, but almo ...
- Retail Ticket Sites, Especially Movies, Fastest Growing
Research Brief, Jack Loechner - Monday, July 15, 2002
"With increased marketing behind movie ticket and information sites, millions of fa ...
- Nielsen Data: Family and Investment
Research Brief, Jack Loechner - Monday, July 15, 2002
For the week ending June 30, Nielsen//NetRatings posts data on the t ...
- Leave Your Mark On Fruit
Research Brief, Jack Loechner - Monday, July 15, 2002
Here's a medium that's really outside the home... for awhile, anyway. ...
- Ad Spending Down, But Still Up
Research Brief, Jack Loechner - Monday, July 15, 2002
Universal McCann’s Robert Coen, one of the more respected forecasters of worldwi ...
- Consumer Confidence Holds, But Expect Longer to Recover
Research Brief, Jack Loechner - Sunday, July 14, 2002
According to the BIGresearch Consumer Intentions & Actions Survey in June, consum ...
- Nielsen On Careers and Entertainment
Research Brief, Jack Loechner - Monday, July 8, 2002
The selected data this week from Nielsen includes audience numbers for t ...
- Consumers Want More With Their TV For Less
Research Brief, Jack Loechner - Monday, July 8, 2002
The newest Horowitz Associates, Inc. study on the market for digital a ...
- Publishers Should Send eMail Offers on Weekends
Research Brief, Jack Loechner - Monday, July 8, 2002
The results of the DoubleClick Inc. Email Marketing Trend Report, which wi ...
- Financial News Providers Advertising More
Research Brief, Jack Loechner - Tuesday, July 2, 2002
Online advertising spending by Financial News Providers has increased at a ti ...
- Advertising in TV Up, Newspapers Up, Radio Up
Research Brief, Jack Loechner - Tuesday, July 2, 2002
David Peeler, president and CEO of CMR, reported "We are off ...
- Nielsen Weekly Data: Travel and Telcom
Research Brief, Jack Loechner - Tuesday, July 2, 2002
Since traveling is up, popular sites should be of interest... especially sin ...
- Streaming Sports Talk
Research Brief, Jack Loechner - Tuesday, July 2, 2002
MeasureCast, Inc. reported that the total time spent listening to their measur ...
- Radio Goes Everywhere And Talks to Wealth and Knowledge
Research Brief, Jack Loechner - Tuesday, July 2, 2002
Radio retained its position as a mainstay medium over the past yea ...