- People Pay For Heritage
Research Brief, Jack Loechner - Sunday, March 30, 2003
Understanding the demographics and behavior of a category is essential for publishe ...
- Commerce (Was) More Popular Than News
Research Brief, Jack Loechner - Sunday, March 30, 2003
Commerce beat News and Information sites in the first week of Marc ...
- War Affecting Consumer Spending Plans
Research Brief, Jack Loechner - Sunday, March 30, 2003
According a survey from InsightExpress and Universal McCann, US consumers are spendi ...
- Media Measurements: Impressions, CTRs, GRPs or TRPs?
Research Brief, Jack Loechner - Sunday, March 30, 2003
David Hallerman, eMarketer, writes that among online advertising professionals, two schools ...
- Focusing Student Advertising
Research Brief, Jack Loechner - Saturday, March 22, 2003
According to a recent Harris Interactive Study, though students report that th ...
- Digital Cable and Broadband Headed for 84% Penetration
Research Brief, Jack Loechner - Saturday, March 22, 2003
According to the 10th Anniversary edition of the State of Cable &am ...
- Internet Population to Max Out at 80% of Population, 75% of Households
Research Brief, Jack Loechner - Saturday, March 22, 2003
Ben Macklin, Senior Analyst with eMarketer, explains that as the online populati ...
- 42 Million Adults Listen to Country Radio Weekly
Research Brief, Jack Loechner - Saturday, March 22, 2003
The Interep latest report on Country Radio. shows that out of t ...
- Two Thirds of Kids Using the Internet
Research Brief, Jack Loechner - Saturday, March 22, 2003
According to the Corporation for Public Broadcasting (CPB) and Grunwald Associates, 6 ...
- CEOs Support Government and Plan For Growth
Research Brief, Jack Loechner - Saturday, March 22, 2003
TEC International, a world organization of CEOs, released a quarterly survey ...
- Government, Family and Finance
Research Brief, Jack Loechner - Saturday, March 15, 2003
Current Nielsen//NetRatings data show Treasury outpulls Defense, eBay smothers other Home’n Fashi ...
- Child TV Violence-Viewers Turn Out More Aggressive
Research Brief, Jack Loechner - Saturday, March 15, 2003
A recent study, presented in the Journal of Developmental Psychology by ...
- Targeting Dayparts on the Internet
Research Brief, Jack Loechner - Saturday, March 15, 2003
A study by the Online Publishers Association provides evidence to support t ...
- More Single Yuppies With More Discretionary Bucks
Research Brief, Jack Loechner - Saturday, March 15, 2003
Bob Jordan, Co-chairman of International Demographics, Inc., the research firm that produc ...
- In Education Vs Entertainment, Entertainment Wins 2 To 1
Research Brief, Jack Loechner - Monday, March 10, 2003
Although entertainment reached more, reached deeper, viewers spent more time in the ...
- Married, With Children, Buy on DRTV
Research Brief, Jack Loechner - Monday, March 10, 2003
Out of the total adult population of Americans, 63% watch some fo ...
- Content Spending Online Almost Doubles in 2002
Research Brief, Jack Loechner - Monday, March 10, 2003
Michael Zimbalist, Executive Director, Online Publishers Association introduces the report by sayin ...
- National, Retail and Classified Newspaper Advertising Spending Up
Research Brief, Jack Loechner - Monday, March 10, 2003
Newspaper advertising expenditures for the fourth quarter of 2002 totaled $12.8 billio ...
- UK Expected to Become Largest European IT Market by 2005
Research Brief, Jack Loechner - Saturday, March 1, 2003
According to a new brief by Forrester Research B.V., the IT technolo ...
- More Spending on CRM, But No More Satisfaction
Research Brief, Jack Loechner - Saturday, March 1, 2003
The latest findings from Jupiter Research reveal that companies are failing ...
- Do Single Parent Families Short Suit Childrens' Education?
Research Brief, Jack Loechner - Saturday, March 1, 2003
Do Single Parent Families Short Suit Childrens’ Education If the Education Indust ...
- Wait 'Til Next Year: SuperBowlemia
Research Brief, Jack Loechner - Saturday, March 1, 2003
Though the Super Bowl is over, it would appear from a n ...
- What's Parked in the Garage?
Research Brief, Jack Loechner - Saturday, March 1, 2003
Of interest to those dealing with household transportation and automobile ownership, usef ...