- Digital Marketing Becomes An Important Part of Marketing Mix
Research Brief, Jack Loechner - Friday, December 26, 2003
The recently released Digital Marketing Dialog Survey, sponsored by BtoB, the C ...
- Financing Deals Drive Automotive Purchases
Research Brief, Jack Loechner - Friday, December 26, 2003
According to the December Consumer Intentions and Actions Survey by BIGresearch, near ...
- Californians Lead The Way in Internet Health Dependence
Research Brief, Jack Loechner - Friday, December 26, 2003
According to a survey by the Pew Internet & American Life Projec ...
- Elections, Olympics and Soccer to Boost Advertising in 2004
Research Brief, Jack Loechner - Friday, December 26, 2003
According to the latest report from ZenithOptimedia, advertising spending in North Ameri ...
- Planned Ad Spending by Marketers in 2004
Research Brief, Jack Loechner - Friday, December 19, 2003
In a survey of 125 marketing executives recently, Patrick Marketing Group fin ...
- Photo Phones a Potential Liability, But Exploding
Research Brief, Jack Loechner - Friday, December 19, 2003
A recent study by META Group, Inc. expects the majority of phon ...
- Passive Leisure Time and 'Clever Advertising' Contributing to Obesity
Research Brief, Jack Loechner - Friday, December 19, 2003
Harris Interactive has been tracking the public's weight annually for 20 year ...
- Financial and Government Destinations, and Holiday Shoppers Still Out There
Research Brief, Jack Loechner - Tuesday, December 16, 2003
The eSpending report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatin ...
- Consumer Interest Up for HDTV, But Understanding Low
Research Brief, Jack Loechner - Tuesday, December 16, 2003
According to Ipsos-Insight, interest in high-definition television (HDTV) continues to rise amo ...
- Research Brief: Consumers More Confident
Research Brief, Jack Loechner - Tuesday, December 16, 2003
According to the BIGresearch Consumer Intentions & Actions Survey in December, consum ...
- Number Of Paying Digital Music Downloaders Doubles In First Half Of 2003
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to recently released research from global marketing research firm Ipsos-Insight, Americ ...
- Customer Retention Metrics Overlooked
Research Brief, Jack Loechner - Saturday, December 6, 2003
InternetRetailer reports on a study by WebTrends/Net IQ Corp. and Drilling Do ...
- Research Brief: Demographic Sites to See
Research Brief, Jack Loechner - Saturday, December 6, 2003
To keep up-to-date on ever-changing American demographics and lifestyles, here are so ...
- Ad Growth and the Economy Up in 2004 Notes Coen
Research Brief, Jack Loechner - Wednesday, December 10, 2003
During a recent briefing for investment analysts and the business press, Robe ...
- You're Not Getting Your Money's Worth
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to the StressPulse survey by ComPsych Corporation Employees in the catego ...
- Boston NPR News Makes Top 15
Research Brief, Jack Loechner - Saturday, December 6, 2003
Boston's NPR News source, WBUR.ORG, broke into the Arbitron Internet Broadcast Ratin ...
- 2 Million American Children Have Their Own Websites
Research Brief, Jack Loechner - Saturday, December 6, 2003
According to data recently released from "Children, Families and the Internet," ...
- Electronics, Education, Careers and Dating Are Go-To Locations
Research Brief, Jack Loechner - Wednesday, December 3, 2003
The growing online community of visitors to personals sites consists of Intern ...
- Restaurants Outpace Expensive Electronics for Christmas Plans
Research Brief, Jack Loechner - Wednesday, December 3, 2003
In a recent study, Ipsos-Insight notes that while most consumers plan ...