- Wired Seniors Taking Advantage of the Internet
Research Brief, Jack Loechner - Thursday, March 31, 2005
Recently, Emarketer assembled a series of independent study data revealing the importan ...
- Consumers Switch Banks Because of Identity Theft
Research Brief, Jack Loechner - Wednesday, March 30, 2005
A new study, released by IDC, by the independent research and adviso ...
- Satellite Radio Has a 4.2% Penetration, With 18-24 Year Olds Leading
Research Brief, Jack Loechner - Tuesday, March 29, 2005
According to BIGresearch's March Consumer Intentions and Actions 18-34 year olds a ...
- A Day In The Media Life of 8 to 18 Year Olds
Research Brief, Jack Loechner - Monday, March 28, 2005
Traditionally, data about children's media use have been in the domain ...
- Current Events and Global News Sites and Demographics
Research Brief, Jack Loechner - Thursday, March 24, 2005
A deep look at popular sites for Current Events & Global Ne ...
- Peer Pleasure: Teens Connect
Research Brief, Jack Loechner - Thursday, March 24, 2005
According to comScore Media Metrix, more than 14 million Americans age ...
- Mobile Phones Are For More Than Phoning
Research Brief, Jack Loechner - Wednesday, March 23, 2005
In its inaugural Benchmark Report, M:Metrics reveals that the market for mobi ...
- Age Gap in Blog Reading Changes News Consumption Pattern
Research Brief, Jack Loechner - Tuesday, March 22, 2005
According to a new CNN/USA Today/Gallup poll, relatively few Americans are famili ...
- Consumers More Practical While Confidence Slips Slightly
Research Brief, Jack Loechner - Monday, March 21, 2005
BIGresearch's Consumer Intentions & Actions Survey, March 2005, monitoring over 8,000 consume ...
- Final, Final. Ad Spending in 2004
Research Brief, Jack Loechner - Friday, March 18, 2005
Yet another year-end wrap up to fortify the previous conclusions that tot ...
- Two-Income Households Without Children Are Different. DUH!
Research Brief, Jack Loechner - Thursday, March 17, 2005
Bob Jordan, president of International Demographics, Inc., says "Since 2000 the percenta ...
- Music Players Hit the Adult Market
Research Brief, Jack Loechner - Wednesday, March 16, 2005
A survey between January 13 and February 9 by the Pew Intern ...
- Almost 5 Million Internet Radio Listeners a Week in January
Research Brief, Jack Loechner - Tuesday, March 15, 2005
Arbitron Inc. and comScore Media Metrix, released the online radio ratings f ...
- American Idol Takes the Spotlight on the Web
Research Brief, Jack Loechner - Monday, March 14, 2005
Nielsen//NetRatings reported that the American Idol Web site, IdolOnFox.com, captivated the large ...
- Home, Garden and Home Improvement Sites, Demographics, Advertisers and Ad Technology
Research Brief, Jack Loechner - Friday, March 11, 2005
A deep drill-down into significant data regarding home, garden and home improveme ...
- Importance of Health Info Online to Take a Quantum Leap
Research Brief, Jack Loechner - Wednesday, March 9, 2005
A new national survey of older Americans, by the Kaiser Family Foundatio ...
- Consumers Research Online, Then Go Shopping
Research Brief, Jack Loechner - Tuesday, March 8, 2005
Joe Pilotta, PhD, BIGresearch, says "Most retailers have focused on their in-sto ...
- Happy 400th, Newspapers!
Research Brief, Jack Loechner - Monday, March 7, 2005
The World Association of Newspapers has accepted evidence produced by one ...
- Most Car Buyers Start on Internet
Research Brief, Jack Loechner - Friday, March 4, 2005
According to the Borrell Associates study, "The Boom Continues for Online Au ...
- Direct Mail Piece Sends One Forth of the Recipients to the Store
Research Brief, Jack Loechner - Thursday, March 3, 2005
24 percent of adults who read direct mail, have visited a sto ...
- Hispanic Spending Power Growing Twice as Fast
Research Brief, Jack Loechner - Tuesday, March 1, 2005
Stacie de Armas, Arbitron's Director, Hispanic Services, said "From 1998 to 200 ...