- Branding and Photos Grab E-Readers Attention
Research Brief, Jack Loechner - Tuesday, October 31, 2006
According to a new study from e-mail services provider Silverpop Systems In ...
- DM to Bolster Economy in 2007
Research Brief, Jack Loechner - Monday, October 30, 2006
The Direct Marketing Association, in presenting the findings from their study, T ...
- Yahoo!, MSN and AOL Top Financial News Destinations
Research Brief, Jack Loechner - Friday, October 27, 2006
A deeper look at the sites, demographics, advertisers, and ad specs f ...
- Branding Value At US Tennis Open
Research Brief, Jack Loechner - Thursday, October 26, 2006
Relay, an affiliate of Publicis Group, reported a unique measurement on brandi ...
- Visits and Streams Not Equal For Advertisers
Research Brief, Jack Loechner - Wednesday, October 25, 2006
comScore Media Metrix, announced the results of an analysis of worldwide vid ...
- 68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web
Research Brief, Jack Loechner - Tuesday, October 24, 2006
According to a recent comScore report focusing on Internet Yellow Pages searche ...
- Fuel Down, Confidence Up
Research Brief, Jack Loechner - Monday, October 23, 2006
According to the BIGresearch October Consumer Intentions and Actions Survey, consumer attitu ...
- Teens Shift From IM Buddy Icons to Social Networking
Research Brief, Jack Loechner - Friday, October 20, 2006
Nielsen//NetRatings recently announced that over a three-year period, the top sites amo ...
- Almost All Affluent Working Women Turning to the Internet
Research Brief, Jack Loechner - Thursday, October 19, 2006
According to new research by The Media Audit, affluent working women wi ...
- Ad Inserts and Circulars Major Influence on Clothing Shopping
Research Brief, Jack Loechner - Wednesday, October 18, 2006
According to the new Vertis Communications Customer Focus Fashion study, 51 perce ...
- Daytime is Primetime for Mobile TV
Research Brief, Jack Loechner - Tuesday, October 17, 2006
According to Telephia, primetime viewing for mobile video hits during the afterno ...
- In-Store Media Significant Influence on Purchase Decisions
Research Brief, Jack Loechner - Monday, October 16, 2006
According to the latest Simultaneous Media Usage Survey by BIGresearch, as markete ...
- WebMD Tops Health And Fitness Destinations
Research Brief, Jack Loechner - Friday, October 13, 2006
A drill-down into the destinations, demographics, advertisers and ad specs for t ...
- Mainstream Professional Journalists Trusted Most to Report Pandemic Events
Research Brief, Jack Loechner - Thursday, October 12, 2006
According to LexisNexis U.S., when consumers are faced with major events th ...
- Average Video Gamer is 41 and Half Are Female
Research Brief, Jack Loechner - Wednesday, October 11, 2006
According to comScore Media Metrix, the second quarter results of Game Metri ...
- Satisfied Timeshare Users Spend More Than Travelers
Research Brief, Jack Loechner - Tuesday, October 10, 2006
According to a new study by The American Resort Development Association Internation ...
- Consumer Confidence Up; Holiday Spending, Maybe
Research Brief, Jack Loechner - Monday, October 9, 2006
According to BIGresearch's September Consumer Intentions and Actions Survey (CIA), the impa ...
- Magazine Ad Pages and Dollars Up Through August
Research Brief, Jack Loechner - Friday, October 6, 2006
According to a Publishers Information Bureau (PIB) report in September, total magazi ...
- Brand Awareness Ads a Better Bet Than Trust on Social Media Sites
Research Brief, Jack Loechner - Thursday, October 5, 2006
According to the Jupiter Research report, "Viral Marketing: Beyond Social Media," summariz ...
- The Online Exclusive Newspaper Audience Extends Circulation Significantly
Research Brief, Jack Loechner - Wednesday, October 4, 2006
A new analysis from Scarborough Research of "Integrated Newspaper Audience," a measureme ...
- Digital Consumers are Transforming Mass Communication
Research Brief, Jack Loechner - Tuesday, October 3, 2006
A new study by Universal McCann, "The New 'Digital Divide', How t ...
- E-Mail Marketing Getting High Click, Open, and Conversion Relative to Cost
Research Brief, Jack Loechner - Monday, October 2, 2006
WebSurveyor Corp., partnering with Internet Retailer released an August survey of ...