- Do Agencies and Marketers Walk-the-Talk?
Research Brief, Jack Loechner - Wednesday, January 31, 2007
According to a new strategic leadership study conducted by Louws Management Corporatio ...
- 20 Years of Superbowls Yielded 1400 Commercials and 1.72 Billion Ad Dollars
Research Brief, Jack Loechner - Tuesday, January 30, 2007
According to TNS Media Intelligence, advertising during the Super Bowl game h ...
- Web Sites Increasing Local Newspaper Penetration Markedly
Research Brief, Jack Loechner - Monday, January 29, 2007
According to a special release from The Media Audit, newspapers are increasi ...
- Newspaper Blogs Are Instant "Letters To The Editor"
Research Brief, Jack Loechner - Friday, January 26, 2007
Nielsen//NetRatings finds that traditional publishers are adopting interactive forums like blogs, whe ...
- Musical Phones
Research Brief, Jack Loechner - Thursday, January 25, 2007
According to recently published research from Telephia, there are now 23.5 milli ...
- Customer Product Reviews Drive Online Satisfaction and Conversion
Research Brief, Jack Loechner - Wednesday, January 24, 2007
According to the results of the Top 40 Online Retail Satisfaction Ind ...
- Consumers Willing to Trade Off Privacy for Electronic Personalization
Research Brief, Jack Loechner - Tuesday, January 23, 2007
According to The 2006 ChoiceStream Personalization Survey, the number of consumers willi ...
- Marketers To Increase Online Direct Marketing, But Overlooking Analytics
Research Brief, Jack Loechner - Monday, January 22, 2007
According to Alterian's transatlantic annual survey of more than 500 direct marketer ...
- Image Ads Versus Sponsored Links In November
Research Brief, Jack Loechner - Friday, January 19, 2007
A detailed look by industry of the impact of sponsored Online a ...
- B2B Tech Marketers OK With Online Video, But Not Sure of Social Networks and Wikis
Research Brief, Jack Loechner - Thursday, January 18, 2007
New research by KnowledgeStorm and Universal McCann illuminates the impact that emergi ...
- Connected Consumers Watch More Network Broadcasting
Research Brief, Jack Loechner - Wednesday, January 17, 2007
A recent comprehensive study by CBS Research, examining consumers' attitudes towards digit ...
- Adverse Effects of Materialism on Youth Lessened With an Attitude of Thankfulness and Gratitude
Research Brief, Jack Loechner - Tuesday, January 16, 2007
Researchers at Harris Interactive recently collaborated with several marketing professors to provi ...
- Traditional Media Advertising Gain Small in 2007
Research Brief, Jack Loechner - Monday, January 15, 2007
Before leaving the forecasting field for 2007, and having explored most ...
- MyFamily.com Made Most Impressions on 14 Million Women in One December Week
Research Brief, Jack Loechner - Friday, January 12, 2007
A deeper drill-down into Online advertisers, visitors and ad types for Fami ...
- E-Commerce Finishes Year Up 25% Over 2005
Research Brief, Jack Loechner - Thursday, January 11, 2007
A report on the wrap-up of E-Commerce spending for 2006 helps ...
- 17% of US Households Have High Def Capable Set - Mainly Upscale Households
Research Brief, Jack Loechner - Wednesday, January 10, 2007
New consumer research from Leichtman Research Group found that the one ...
- Another Projector Shines
Research Brief, Jack Loechner - Tuesday, January 9, 2007
In keeping with recognizing projections for the new year, this Brief not ...
- Marketing and Media Experts Contribute to 2007 Projections
Research Brief, Jack Loechner - Monday, January 8, 2007
It seems appropriate to catch up on the year end, and futu ...
- CMOs Look for Blended Agencies for Contemporary Marketing
Research Brief, Jack Loechner - Friday, January 5, 2007
According to a recent study of senior marketing executives by Evalueserve f ...
- Consumers Less Confident, Buying for Needs, But Like 90 Days Out
Research Brief, Jack Loechner - Thursday, January 4, 2007
According to the BIGresearch Consumer Intentions & Actions Survey of over 8,0 ...
- Downloaded Digital Sound Tracks Up Two Thirds
Research Brief, Jack Loechner - Wednesday, January 3, 2007
Nielsen SoundScan reports that through the first 49 weeks of 2006, sal ...
- Five Months Total Watching TV, Surfing, Reading Newspapers and Plugged Into MP3 Players for Adults and Teens in '07
Research Brief, Jack Loechner - Tuesday, January 2, 2007
According to the new U.S. Census Bureau's Statistical Abstract of the Unit ...