- Biggest Growth in Magazine Ads For Auto, Drugs and Toiletries in January
Research Brief, Jack Loechner - Wednesday, February 28, 2007
According to Publishers Information Bureau, total magazine rate-card-reported advertising revenue for t ...
- Men 18 to 34 Years Old Are Key Online Video Viewers
Research Brief, Jack Loechner - Tuesday, February 27, 2007
New consumer research, Emerging Video Services, from Leichtman Research Group, found th ...
- Hispanic Ad Growth to Outpace General Market
Research Brief, Jack Loechner - Monday, February 26, 2007
According to a new study from Kagan Research, Hispanic advertising growth ...
- Unaided Advertising Recall Significantly Higher With Mix of Radio and Internet
Research Brief, Jack Loechner - Friday, February 23, 2007
According to research from the Radio Ad Effectiveness Lab (RAEL) released ...
- Advertisers Demand More Accountability For Digital Media
Research Brief, Jack Loechner - Thursday, February 22, 2007
Even while U.S. Internet advertising revenues grew more than 30 percent la ...
- Deals and Coupons Spike Direct Mail Offers
Research Brief, Jack Loechner - Wednesday, February 21, 2007
Accorcing to the Vertis Communications Customer Focus Direct Mail study, 85 perce ...
- Confidence Up, But Political Insecurity Up For February
Research Brief, Jack Loechner - Tuesday, February 20, 2007
BIGresearch reports that consumer confidence continues to climb in February, with 53. ...
- Love Knows No Borders
Research Brief, Jack Loechner - Monday, February 19, 2007
comScore Networks recently reported that 22 percent of Internet users, age ...
- Top Financial News and Information Sites Online
Research Brief, Jack Loechner - Friday, February 16, 2007
A deeper look at financial news and information sites including top destination ...
- Ad Execs Say Staid Media Needs Innovation
Research Brief, Jack Loechner - Thursday, February 15, 2007
The AAF Media Investment Survey 2007 released by the American Advertising Federati ...
- More Email Marketing Planned in 2007
Research Brief, Jack Loechner - Wednesday, February 14, 2007
A new survey of 1,500 marketing professionals by Datran Media reports tha ...
- Death Of Newspapers Belied By Facts, Says WAN
Research Brief, Jack Loechner - Tuesday, February 13, 2007
According to new and revised data from the World Association of Newspaper ...
- Ad Rankings For Your Super Bowl File
Research Brief, Jack Loechner - Monday, February 12, 2007
If you missed the complete ad review, or real time reactions ...
- Radio Revenue Finishes Up in 2006
Research Brief, Jack Loechner - Friday, February 9, 2007
According to the Radio Advertising Bureau the Grand total Radio revenues increas ...
- Frequent YouTube Visitors Watch Less Television
Research Brief, Jack Loechner - Thursday, February 8, 2007
A recent Harris Poll of 2,309 U.S. adults, of whom 363 a ...
- The Cellular Generation Wants Texting, Pics, Fashion, Tunes and Rings
Research Brief, Jack Loechner - Wednesday, February 7, 2007
A new study from comScore Networks, of wireless consumer segments, analyzing behavior ...
- Bad Web Experience Impacts Brick and Mortar Shopping
Research Brief, Jack Loechner - Tuesday, February 6, 2007
According to their recent national Online Customer Experience Survey, Allurent, Inc. repor ...
- Search Engine Ad Spending Forecast Up 39 Percent in '07
Research Brief, Jack Loechner - Monday, February 5, 2007
According to the second annual report on ad spending from Outsell, Inc ...
- ESPN, Yahoo! and FOX Top Sports Viewing Online
Research Brief, Jack Loechner - Friday, February 2, 2007
A deeper look at the sites, demographics, advertisers and ad specs f ...
- Consumer Control of New Media Upsets Ad Balance
Research Brief, Jack Loechner - Thursday, February 1, 2007
According to BIGresearch's latest Simultaneous Media Usage Study of over 15,000 consumer ...