- Brands Are Just Marketing Tools Say Teens
Research Brief, Jack Loechner - Saturday, June 30, 2007
According to a new Teen+Brands study by Viacom's The N channel, near ...
- Let Your Keyboard Do The Walking
Research Brief, Jack Loechner - Friday, June 29, 2007
comScore recently released its qSearch Internet Yellow Page search rankings for ...
- Truly Affluent Boomers Make Their Own Financial Decisions
Research Brief, Jack Loechner - Thursday, June 28, 2007
According to new research from Focalyst, though virtually all members of t ...
- Burgeoning Economy To Unleash Huge Wave Of Consumer Spending In Urban China
Research Brief, Jack Loechner - Wednesday, June 27, 2007
A McKinsey study entitled "Serving the new Chinese Consumer," reported by Dia ...
- Women Tightening Purse Strings For Next Six Months
Research Brief, Jack Loechner - Tuesday, June 26, 2007
The latest BIGresearch study, and light-hearted analysis on the State of t ...
- Cell Phone and Movie Ads Boost Radio in First Quarter
Research Brief, Jack Loechner - Monday, June 25, 2007
According to the The Radio Advertising Bureau, local revenue, comprising over two-thir ...
- Black and White and Not Very Read
Research Brief, Jack Loechner - Friday, June 22, 2007
According to a recent Harris Poll, in a survey of adults ...
- DM Mail More Likely to be Opened Than Unsolicited EMail
Research Brief, Jack Loechner - Thursday, June 21, 2007
A recent survey by International Communications Research, commissioned by Pitney Bowes fou ...
- 30s Beat 15s In Online Video Advertising Study
Research Brief, Jack Loechner - Wednesday, June 20, 2007
A recent study by the Online Publishers Association (OPA), looking at t ...
- Users More Tolerant of Spam, But Say it Degrades Integrity of eMail
Research Brief, Jack Loechner - Tuesday, June 19, 2007
According to the Pew Internet & American Life Project February-March 2007, writt ...
- $273 Million Premium SMS Revenue is a Third of Mobile Content Revenue
Research Brief, Jack Loechner - Monday, June 18, 2007
According to the new Telephia Premium SMS Report, Premium SMS revenues total ...
- Communications Radio Advertisers Show Biggest Growth in 1stQ 2007
Research Brief, Jack Loechner - Friday, June 15, 2007
The Radio Advertising Bureau, in the recent release of 1st Quarter 20 ...
- 70 Percent of U.S. Web Users Streamed Video in March
Research Brief, Jack Loechner - Thursday, June 14, 2007
comScore released its comScore Video Metrix rankings for March 2007, showing Goog ...
- Newspapers World's Second Largest Ad Medium
Research Brief, Jack Loechner - Wednesday, June 13, 2007
According to the World Association of Newspapers Newspaper recent release, global newspap ...
- Q1 Web Advertising 26% More Than Q1 '06
Research Brief, Jack Loechner - Tuesday, June 12, 2007
According to a recent IAB release, Internet advertising revenues reached a n ...
- Not All Product Placement is Equal
Research Brief, Jack Loechner - Monday, June 11, 2007
According to a just-released analysis of BIGresearch's Simultaneous Media Survey of ov ...
- Advertising Trust Varies by Medium and Viewer Age
Research Brief, Jack Loechner - Friday, June 8, 2007
Because of Yahoo's interest in Bebo (a next generation social networking si ...
- Multiple Images and Unidentifiable "From" Names Trigger Spam Filters
Research Brief, Jack Loechner - Thursday, June 7, 2007
The primary findings of the Lyris EmailAdvisor ISP Deliverability Report Card f ...
- First Quarter Newspaper Print Ads Down, Online Up
Research Brief, Jack Loechner - Wednesday, June 6, 2007
According to preliminary estimates from the Newspaper Association of America, advertising expenditur ...
- Tech Buyers Go Deep For Information and Bite on White Papers
Research Brief, Jack Loechner - Tuesday, June 5, 2007
While searching for connection options to help technology marketers align their strategi ...
- Dads Are Recognized With Almost Ten Billion Dollars of Gifts This Year
Research Brief, Jack Loechner - Monday, June 4, 2007
According to NRF's 2007 Father's Day Consumer Intentions and Actions Survey, consume ...
- 35 to 54's Index Above Average as Podcast Audience
Research Brief, Jack Loechner - Friday, June 1, 2007
According to a comScore study, sponsored Ad Infuse, males represented a significant ...