- DVRs in One Out of Five U.S. Households
Research Brief, Jack Loechner - Friday, August 31, 2007
New consumer research from Leichtman Research Group, Inc. based on a surv ...
- Business to Business New Media Marketing Budgets More Aggressive Than Business to Consumer
Research Brief, Jack Loechner - Thursday, August 30, 2007
Kate Maddox, summarizing in BtoB a recent joint survey by the Associati ...
- Alternative Advertising To Lead Five-Year Communications Growth
Research Brief, Jack Loechner - Wednesday, August 29, 2007
Communications will be the third fastest growing of the 15 economic secto ...
- Global Findings Show Decline of TV as Primary Media Device
Research Brief, Jack Loechner - Tuesday, August 28, 2007
A new IBM online consumer study, a component of the upcoming repo ...
- Moms Search to Shop
Research Brief, Jack Loechner - Monday, August 27, 2007
DoubleClick Performics recently released data resulting from a usage study targeting "moms ...
- Content Replaces Communications As Primary Web Use
Research Brief, Jack Loechner - Friday, August 24, 2007
According to the Online Publishers Association, Internet users are spending nearly ha ...
- Big Spenders On Their Way Back To College
Research Brief, Jack Loechner - Thursday, August 23, 2007
According to the NRF, from a study conducted by BIGresearch, students a ...
- Phone Companies Grabbed Most of New Broadband Subscribers Last Quarter
Research Brief, Jack Loechner - Wednesday, August 22, 2007
According to a new study by Leichtman Research Group, the nineteen large ...
- Agencies and Prospects May See Things Differently
Research Brief, Jack Loechner - Tuesday, August 21, 2007
Last week, our ResearchBrief quoted a study that suggested a disconnect betwe ...
- Women's Mind-Set Defines Shopping Habits
Research Brief, Jack Loechner - Monday, August 20, 2007
According to a new online survey of over 3,000 women, ages 18-4 ...
- Top Video and Movie Sites, Viewers and Advertisers
Research Brief, Jack Loechner - Friday, August 17, 2007
A deeper look at most popular video and movie sites, exploring view ...
- Tech Marketers And Tech Buyers Not Reading The Same Script
Research Brief, Jack Loechner - Thursday, August 16, 2007
The third in a study series of tech marketers and buyers, recent ...
- Seven Different Types of News Readers Makes Niche Offerings Viable
Research Brief, Jack Loechner - Wednesday, August 15, 2007
A recent exclusive Web release of a McKinsey study suggests that consume ...
- Consumers Anxious, Realistic, Practical, and Cautious About Next 90 Days
Research Brief, Jack Loechner - Tuesday, August 14, 2007
According to BIGresearch's monthly Consumer Intentions & Actions Survey, consumer confidence declin ...
- Miami Mobile Shoppers Top Coupon Users
Research Brief, Jack Loechner - Monday, August 13, 2007
Findings from a recent Cellfire study about mobile coupon redemption during t ...
- Now You See It, Now You Don't
Research Brief, Jack Loechner - Friday, August 10, 2007
In a recent discussion about cable research at the CTAM Summit, o ...
- Video Games Driving E-Commerce
Research Brief, Jack Loechner - Thursday, August 9, 2007
A recent release by comScore on U.S. e-commerce spending for the seco ...
- Friendlier E-Newsletter Subscription Practices From Retailers
Research Brief, Jack Loechner - Wednesday, August 8, 2007
The EMail Experience Council and the Direct Marketing Association, in announcing t ...
- Close-To-Home Theme Parks Top Destination Searches
Research Brief, Jack Loechner - Tuesday, August 7, 2007
According to a recent announcement by Hitwise during the peak month f ...
- The Internet Seen As An Opportunity for Newspapers
Research Brief, Jack Loechner - Monday, August 6, 2007
A recent study of America's top 100 newspaper websites, entitled "American Newspape ...
- Top Global News Destinations on the Web Mid-July
Research Brief, Jack Loechner - Friday, August 3, 2007
A deeper look at the sites, viewer demographics, advertisers and ad typ ...
- Parents Watching More Media Than The Kids
Research Brief, Jack Loechner - Thursday, August 2, 2007
According to IMMI data, women 45-54 will watch a cumulative 1142 hou ...
- Online Newspaper Readers a "Sophisticated Audience"
Research Brief, Jack Loechner - Wednesday, August 1, 2007
NAA President and CEO, John F. Sturm, said "... readers are visiti ...