- Convenient Return Process Critical in Retaining Shoppers
Research Brief, Jack Loechner - Monday, December 31, 2007
According to the fifth annual consumer returns survey commissioned by Newgistics, In ...
- Teen and Tween Media Behavior Differs
Research Brief, Jack Loechner - Friday, December 28, 2007
The Nielsen Company announced some of the findings of an in-depth stud ...
- Emotional Business Bonding on Social Networks
Research Brief, Jack Loechner - Thursday, December 27, 2007
New research from Communispace, supporting the hypothesis that people are looking ...
- Top CPG Brand Sites Are Food Or Beverage
Research Brief, Jack Loechner - Wednesday, December 26, 2007
The results of a recent comScore, Inc. study of the top consum ...
- Loose Change A Salve For Holiday Spending Blues
Research Brief, Jack Loechner - Tuesday, December 25, 2007
A new survey by Coinstar, Inc., conducted by Kelton Research, reveals tha ...
- Over Half of Connected TV Viewers Also Watch on Alternative Devices
Research Brief, Jack Loechner - Monday, December 24, 2007
According to the recent release of The ChoiceStream 2007 Survey of View ...
- Top Video and Movie Online Destinations
Research Brief, Jack Loechner - Friday, December 21, 2007
A deeper look at the entertainment industry and movie theater advertising, includi ...
- Half Of The Population Unaware Of Digital TV Transition in 2009
Research Brief, Jack Loechner - Thursday, December 20, 2007
According to the CTAM Pulse, a nationwide survey of more than 1,0 ...
- B2B Marketing Budgets To Go Up In 2008 In Online, Events and Direct
Research Brief, Jack Loechner - Wednesday, December 19, 2007
According to BtoB's "2008 Marketing Priorities and Plans" survey, 60.1% of markete ...
- Online Brand Reviewers Anxious To Help Other Buyers
Research Brief, Jack Loechner - Tuesday, December 18, 2007
Following up on the ad spending Brief on WOM Marketing, here's ...
- Writers' Strike Will Rearrange TV Viewing Habits
Research Brief, Jack Loechner - Monday, December 17, 2007
OTX (Online Testing eXchange) announced results from a survey among the ...
- Younger TV Viewers Record; Older Viewers Wait For Re-runs
Research Brief, Jack Loechner - Friday, December 14, 2007
A new study by The Nielsen Company says that younger adult viewe ...
- Hybrid Vehicle Owners are Active, Educated and Democratics
Research Brief, Jack Loechner - Thursday, December 13, 2007
According to a recent analysis from Scarborough Research, almost half (42 percen ...
- Retail and Automotive Strong Radio Users Through 3rd Quarter
Research Brief, Jack Loechner - Wednesday, December 12, 2007
According to a new TNS Media Intelligence Report, the Radio Advertising Bure ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...
- Online Consumer Reviews Impact Offline Purchasers
Research Brief, Jack Loechner - Monday, December 10, 2007
A new study conducted by comScore with The Kelsey Group, shows th ...
- Men and Women Check Out Global News and Events Equally
Research Brief, Jack Loechner - Friday, December 7, 2007
A deeper look at Online viewing and advertising on global news a ...
- 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide"
Research Brief, Jack Loechner - Thursday, December 6, 2007
According to a national study by Lieberman Research Worldwide, for Gemstar-TV Gui ...
- Japanese Carmakers Best at Using Cross Platform Ads
Research Brief, Jack Loechner - Wednesday, December 5, 2007
According to IMMI research (Integrated Media Measurement, Inc), using cross-platform measurement strate ...
- Stop Before You Shop
Research Brief, Jack Loechner - Tuesday, December 4, 2007
According to the BIGresearch American Pulse Survey of 4,069 respondents, 52.1% ...
- Cyber Monday Sets One Day Spending Record
Research Brief, Jack Loechner - Monday, December 3, 2007
According to comScore, Inc., more than $10.7 billion has been spent onli ...