- User Generated Video Expects 34 Billion Views in 2008
Research Brief, Jack Loechner - Thursday, January 31, 2008
According to a recently published market report from AccuStream iMedia Research, us ...
- Marketers Say eMail Strongest Performing Media Buy
Research Brief, Jack Loechner - Wednesday, January 30, 2008
Datran Media recently released the results of its second annual survey ...
- Two Out of Five Retailers Don't Have a Store
Research Brief, Jack Loechner - Tuesday, January 29, 2008
According to a recent report by the Direct Marketing Association (DMA), entitl ...
- Three Fourths of Consumers Channel Surf or Chat During TV Commercials
Research Brief, Jack Loechner - Monday, January 28, 2008
According to the BIGresearch latest Simultaneous Media Survey, the only way f ...
- Hot Topics in the NFL plus Top Web Brands, Blogs and Advertisers for 2007
Research Brief, Jack Loechner - Friday, January 25, 2008
In anticipation of the Super Bowl, Nielsen Online provides the Top ...
- Print Inserts Pass TV Ads As Important Influence in Purchase Decisions
Research Brief, Jack Loechner - Thursday, January 24, 2008
Based on research findings released by Vertis Communications, twenty-seven percent of adul ...
- Marketing Performance Critical; Agency Resource Functions Scrutinized
Research Brief, Jack Loechner - Wednesday, January 23, 2008
According to a CMO Council survey of 800 senior marketers, 37.6 perce ...
- Video Sharing Web Site Audience Doubles in a Year
Research Brief, Jack Loechner - Tuesday, January 22, 2008
According to the Pew Internet & American Life Project, 48% of intern ...
- Gas Prices Changing Consumer Habits
Research Brief, Jack Loechner - Monday, January 21, 2008
A new study from The Nielsen Company finds that 49 percent ...
- Blogs Influence Availability of News, But Not Quality
Research Brief, Jack Loechner - Friday, January 18, 2008
According to a survey of US journalists by Brodeur, a unit ...
- First Half Ad Spending Slower Than Second
Research Brief, Jack Loechner - Thursday, January 17, 2008
According to the full-year forecast by TNS Media Intelligence, total U.S. measur ...
- Gloom, But Not Doom, According to Consumers
Research Brief, Jack Loechner - Wednesday, January 16, 2008
Continuing "Trend Week," the consumer holds the reigns to the near futur ...
- Significant Trends to Impact Business Planning Future
Research Brief, Jack Loechner - Tuesday, January 15, 2008
While the Research Brief yesterday summarized several consumer media trends in 200 ...
- US Media and Consumer Spending Trends in 2007
Research Brief, Jack Loechner - Monday, January 14, 2008
According to a summary by Marketing Charts, the Nielsen Company released ...
- One Quarter of Teens Are Super Communicators
Research Brief, Jack Loechner - Friday, January 11, 2008
The Pew Internet & American Life Project finds that 93% of tee ...
- Short Term Radio Decline Expected to Reverse
Research Brief, Jack Loechner - Thursday, January 10, 2008
According to projections in "Radio Station Deals & Finance," a new stu ...
- Online Video Attracts Six Out of Ten Internet Users Weekly
Research Brief, Jack Loechner - Wednesday, January 9, 2008
According to the latest Horowitz Associates report, Broadband Content and Services 200 ...
- Out-Of-Home Video Seeks Captive Audiences
Research Brief, Jack Loechner - Tuesday, January 8, 2008
Summarized by Ben Macklin, Senior Analyst at eMarketer, a PQMedia benchmark stu ...
- Online Holiday Sales Up 20%, Total Retail Almost 5% Over Last Year
Research Brief, Jack Loechner - Monday, January 7, 2008
According to an update from comScore, Inc. for the 57 days ...
- Entertainment To Be Created Within Collaborative Peer Groups
Research Brief, Jack Loechner - Friday, January 4, 2008
"Circular Entertainment," identified by Nokia as a result of a global stu ...
- World Ad Spending Growing Faster Than U.S. in 2008
Research Brief, Jack Loechner - Thursday, January 3, 2008
According to a new study from GroupM, Advertising spending in US measur ...
- Marketing Execs Say Basics Are Most Important in 2008
Research Brief, Jack Loechner - Wednesday, January 2, 2008
According to the first annual survey of Top Marketing Trends for 20 ...
- 2008 Local Online to Grow, But Needs Dedicated Sales Organization
Research Brief, Jack Loechner - Tuesday, January 1, 2008
According to the Executive Summary of a newly released Borrell Associates stu ...