- Game Ads Support the Free Play Model
Research Brief, Jack Loechner - Friday, February 29, 2008
Admittedly, survey results from consumers/customers playing downloadable casual games from the RealGam ...
- Time Shift TV Viewing
Research Brief, Jack Loechner - Thursday, February 28, 2008
According to a recently released Digital Life America tracking study conducted ...
- Revealing Personal Information Still Inhibits Online Shopping
Research Brief, Jack Loechner - Wednesday, February 27, 2008
According to a Pew Internet Project survey, released in February, 2008, mo ...
- Home Theater Enroute to Mass Market
Research Brief, Jack Loechner - Tuesday, February 26, 2008
According to Parks Associates' new report and analysis of high-end entertainment system ...
- Ad Spending on Academy Awards More Than $650 Million over the Past 10 Years
Research Brief, Jack Loechner - Monday, February 25, 2008
As a retrospect on advertising on the Academy Awards show, TNS Med ...
- 10 Billion Video Views Online in December
Research Brief, Jack Loechner - Friday, February 22, 2008
A recently released comScore Video Metrix service report, revealed that U.S. Intern ...
- Rochester Ranks #1 in Local Print and Web Newspaper Penetration
Research Brief, Jack Loechner - Thursday, February 21, 2008
According to The Scarborough Newspaper Penetration Report, the Rochester Democrat & Chronic ...
- Affluent African Americans Represent 45% of AA Buying Power
Research Brief, Jack Loechner - Wednesday, February 20, 2008
According to a recent Packaged Facts study, reported by MarketingCharts, African America ...
- Half As Many Confident Consumers This Year Than Last
Research Brief, Jack Loechner - Tuesday, February 19, 2008
According to the BIGresearch Consumer Intentions & Actions Survey in February, ov ...
- January Retail Index Up But Down
Research Brief, Jack Loechner - Monday, February 18, 2008
ShopLocal recently announced the ShopLocal Index was up 20 percent for t ...
- Web, Store and Call Center Integral Part of Shopping
Research Brief, Jack Loechner - Friday, February 15, 2008
According to a recent survey relesed by Sterling Commerce, higher-income consumers, colle ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- 85% Of World's Online Population Shopped On The Web
Research Brief, Jack Loechner - Wednesday, February 13, 2008
According to the latest Nielsen Global Online Survey on internet shopping habit ...
- Mobile TV Growth to be led by Asia-Pacific
Research Brief, Jack Loechner - Tuesday, February 12, 2008
New ABI Research sees the total number of mobile TV subscribers growi ...
- Super Bowl Ad Wrap: This Bud's The Thing
Research Brief, Jack Loechner - Monday, February 11, 2008
According to the results of the comScore annual Super Bowl post-game surv ...
- Career Sites a Bellwether in the U.S. and Europe
Research Brief, Jack Loechner - Friday, February 8, 2008
A deeper look at career and educational sites including viewer demographics, advertiser ...
- Two-Of-Five Web Users Viewed Newspaper Sites at Year End
Research Brief, Jack Loechner - Thursday, February 7, 2008
According to the Newspaper Association of America (NAA), the average monthly uniq ...
- It's A Wrap: The Internet Year 2007
Research Brief, Jack Loechner - Wednesday, February 6, 2008
comScore, in a recently released report, The 2007 U.S. Internet Year ...
- Who Do You Trust (When Buying a Car)?
Research Brief, Jack Loechner - Tuesday, February 5, 2008
Harris Interactive reports that, overall, one in five US adults (19%) descri ...
- Online Retailing to Grow Slower, But At $30 Billion Annually
Research Brief, Jack Loechner - Monday, February 4, 2008
A recent report from Forrester Research, summarized by Internet Retailer, shows th ...
- Interactive Marketers Unsure of Tracking Capabilities
Research Brief, Jack Loechner - Friday, February 1, 2008
According to the new Sapient annual Interactive Marketing Survey more than ha ...