- Most Marketers Go-It-Alone For Custom Content Spending
Research Brief, Jack Loechner - Wednesday, April 30, 2008
A new Junta42 Match survey, in conjunction with BtoB magazine, a surv ...
- Email Management Lacking
Research Brief, Jack Loechner - Tuesday, April 29, 2008
In a survey, "The Cradle & the Grave," of 523 e-mail markete ...
- Online Shopping Frustrations Impact Store and Brand Perception
Research Brief, Jack Loechner - Tuesday, April 29, 2008
According to the latest Ouch Point survey from Opinion Research Corporation, amo ...
- Green Messaging Has High Recall, But Many Consumers Skeptical
Research Brief, Jack Loechner - Monday, April 28, 2008
According to a new Burst Media survey, consumer recall of advertising wi ...
- Who's Watching What Video Online, And Where
Research Brief, Jack Loechner - Friday, April 25, 2008
Results from Nielsen Online's online video measurement tool, VideoCensus, provide a demograph ...
- Print Newspaper Ads Drive Online Traffic And Purchases
Research Brief, Jack Loechner - Thursday, April 24, 2008
According to the Newspaper Association of America, new consumer research conducted ...
- Less Than Half of Advertisers Use Online Display Ads for Branding
Research Brief, Jack Loechner - Wednesday, April 23, 2008
Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, usi ...
- Channel Hopping Consumers More Loyal to Content Than TV Channels
Research Brief, Jack Loechner - Tuesday, April 22, 2008
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growi ...
- Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
Research Brief, Jack Loechner - Monday, April 21, 2008
comScore recently released results of a study into the role search pla ...
- What's A Blogger?
Research Brief, Jack Loechner - Friday, April 18, 2008
Now that Blogging might better be called a market segment rather th ...
- Paid Search To Acquire, and Email To Retain, Online Retail Customers
Research Brief, Jack Loechner - Thursday, April 17, 2008
According to a new report released by trade group Shop.org, conducted ...
- Blended Search Format Increases Marketers' Visibility
Research Brief, Jack Loechner - Wednesday, April 16, 2008
The recently released iProspect Blended Search Results Study, conducted by Jupiter Researc ...
- How Green Is My Marketing
Research Brief, Jack Loechner - Tuesday, April 15, 2008
Nielsen Online recently released findings which finds that protecting the environment h ...
- Two-Thirds of Shoppers Plan More Coupon Use
Research Brief, Jack Loechner - Monday, April 14, 2008
In a recent ICOM survey of U.S. Shoppers, selected from a 40,0 ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- No Rose Colored Glasses in The Short Term Says UofM
Research Brief, Jack Loechner - Thursday, April 10, 2008
In their annual spring forecast update of the U.S. economy, University ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- More Gray, More Affluent, More Internet Shopping
Research Brief, Jack Loechner - Tuesday, April 8, 2008
In the more than 80 metropolitan markets surveyed by The Media Audi ...
- Yellow Book Doubles Visitors on INetwork
Research Brief, Jack Loechner - Monday, April 7, 2008
A recently released comScore study into national Internet Yellow Pages (IYP) sear ...
- Q&A Visits on Web Up Almost 900% Since 2006
Research Brief, Jack Loechner - Friday, April 4, 2008
According to a new Hitwise report, the market share of U.S. visi ...
- Email and Internet Top Direct Media Choices For Financial Services
Research Brief, Jack Loechner - Thursday, April 3, 2008
According to a recent Direct Marketing Association report, American financial services institutio ...
- 28 Million Mobile Subscribers Responded to At Least One Mobile Ad
Research Brief, Jack Loechner - Wednesday, April 2, 2008
According to a new report from The Nielsen Company, twenty-three percent ( ...
- Teens Have Their Stuff Together
Research Brief, Jack Loechner - Tuesday, April 1, 2008
An advance release of the Teen Topix study by OTX and t ...