- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Reduced Travel Bumps Online Shopping And Advance Movie Tickets
Research Brief, Jack Loechner - Thursday, August 28, 2008
According to a recent comScore monthly analysis of U.S. consumer activity ...
- Ad Advantage to Local Online Media
Research Brief, Jack Loechner - Wednesday, August 27, 2008
According to a new report by the Online Publishers Association, local med ...
- Texting Gets Best Response On Mobile Offers
Research Brief, Jack Loechner - Tuesday, August 26, 2008
According to the Direct Marketing Association, 24 percent of mobile phone use ...
- Cable Outdoes Phone For New Broadband Connections
Research Brief, Jack Loechner - Monday, August 25, 2008
According to the Leichtman Research Group, the twenty largest cable and telepho ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- Economic Concerns Curtail Back-To-School Shopping
Research Brief, Jack Loechner - Thursday, August 21, 2008
Because of higher gas and food price concerns, 71 percent of responden ...
- Search Marketers Fail To Integrate With Offline Channels
Research Brief, Jack Loechner - Wednesday, August 20, 2008
A new report from iProspect, conducted by JupiterResearch, says that 45% ...
- FSIs Promote New Products, Drive Shopping Trips
Research Brief, Jack Loechner - Tuesday, August 19, 2008
According to a recent report fromTNS media intelligence, The Weighted Average Fa ...
- Savvy Sales Says Target Teachers
Research Brief, Jack Loechner - Monday, August 18, 2008
According to a new MDR report detailing the attitudes and buying habi ...
- Belly Up To The TV
Research Brief, Jack Loechner - Friday, August 15, 2008
According to the recent Arbitron Bar Media Report, nearly one-third of Americ ...
- Daily Search Engine Users Closing in On Email Users
Research Brief, Jack Loechner - Thursday, August 14, 2008
According to a recently released PEW Internet study, the percentage of intern ...
- Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Students Rule
Research Brief, Jack Loechner - Tuesday, August 12, 2008
According to the 8th annual College Explorer study from Alloy Media, t ...
- Teens Just "Sorta" Interested in Olympics
Research Brief, Jack Loechner - Monday, August 11, 2008
There may still be time for marketers to adjust in reaching tee ...
- Consumers Slam Brakes on Discretionary Spending
Research Brief, Jack Loechner - Sunday, August 3, 2008
Increasingly feeling the pain at the pump, more U.S. consumers are taki ...
- Mobile Map Use Grows Worldwide
Research Brief, Jack Loechner - Thursday, August 7, 2008
comScore, Inc. reported that 8 percent of American mobile subscribers and ...
- Centenarians Credit Lifestyle Choices To Longevity Rather Than Genetics
Research Brief, Jack Loechner - Wednesday, August 6, 2008
The third annual Evercare 100@100 Survey, recently released, finds that the ke ...
- More Than Half of All U.S. Adults Will Be Watching The Olympics
Research Brief, Jack Loechner - Tuesday, August 5, 2008
A new study from Scarborough Sports Marketing reveals that over 128 Milli ...
- Email: A New Target For The DEA
Research Brief, Jack Loechner - Monday, August 4, 2008
According to AOL Mail's fourth annual Email Addiction Survey, 46% of ema ...
- Online Advertising Shows Significant Impact on Brand Awareness
Research Brief, Jack Loechner - Friday, August 1, 2008
According to a recent comScore study, in conjunction with pharmaceutical marketing consultan ...