- Millennials Anxious Now, Optimistic About Future
Research Brief, Jack Loechner - Wednesday, December 31, 2008
Despite a failing economy, employment woes and countless other concerns, a k ...
- Most Media To Suffer Retrenchment in 2009
Research Brief, Jack Loechner - Tuesday, December 30, 2008
According to a new report by FitchRatings, the company forecasts that t ...
- Possible Automotive Media Rethink
Research Brief, Jack Loechner - Monday, December 29, 2008
According to a recent analysis of BIGresearch's SIMM database by Prosper Technologie ...
- Inconspicuous, But Influential
Research Brief, Jack Loechner - Friday, December 26, 2008
According to a new survey from Mediamark Research & Intelligence, 11.5% ...
- The Digital Future Through The Looking Glass
Research Brief, Jack Loechner - Thursday, December 25, 2008
The 2008 Digital Future Project, conducted by the Center for the Digit ...
- Precious Little Time
Research Brief, Jack Loechner - Wednesday, December 24, 2008
Another index declining this year is the shrinking of America's leisure tim ...
- The View From the Top: Upscale Marketing In A Downturn
Research Brief, Jack Loechner - Tuesday, December 23, 2008
According to a panel at the recent Wharton Marketing Conference, 2009 shap ...
- Christmas Online Buzz
Research Brief, Jack Loechner - Monday, December 22, 2008
Nielsen Online reported that Microsoft's Xbox 360 garnered the largest share ...
- Urgency To Spend Accelerates ECommerce
Research Brief, Jack Loechner - Friday, December 19, 2008
comScore reported its tracking of holiday season retail e-commerce spending for t ...
- All The Ad Forecasts Add Up To Less
Research Brief, Jack Loechner - Thursday, December 18, 2008
According to a recent Bloomberg report by Tim Mullaney, the deepening U. ...
- A Potpourri Of Advertising Generalizations
Research Brief, Jack Loechner - Wednesday, December 17, 2008
The Ehrenberg-Bass Institute for Marketing Science, at the University of South Australi ...
- eMail Not A Favored Marketing Channel for Students
Research Brief, Jack Loechner - Tuesday, December 16, 2008
A recent Student Survey by eROI to determine how high school a ...
- Traveling Heading South
Research Brief, Jack Loechner - Monday, December 15, 2008
According to a recent Ipsos poll of U.S. adults, 37% of busine ...
- A drill-down of Online News Destinations Shows Yahoo!, MSNBC and CNN in a Statistical Dead Heat
Research Brief, Jack Loechner - Friday, December 12, 2008
As a corollary to yesterday's Research Brief regarding the effectiveness of advertisi ...
- News Program Ads Don't Always Stick
Research Brief, Jack Loechner - Thursday, December 11, 2008
According to consumer research from Experian Simmons, reported by Marketing Charts, on ...
- Political Advertising Highlighted Radio's Third Quarter
Research Brief, Jack Loechner - Wednesday, December 10, 2008
According to the RAB third quarter Radio Revenue Report, the financial pictu ...
- Holiday Shoppers Manage Stress Well, But Finances Worrisome
Research Brief, Jack Loechner - Tuesday, December 9, 2008
In a recent survey by KW Strategems and Decipher in coordination wi ...
- iPhone Grows Rapidly as Internet & Entertainment Device
Research Brief, Jack Loechner - Monday, December 8, 2008
According to a recent comScore study, "All about iPhone," 43% of iPho ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Texters Are Young, Techy, and Shop Online
Research Brief, Jack Loechner - Wednesday, December 3, 2008
According to Scarborough Research, in addition to being young and diverse, Texte ...
- TV Viewing and Internet Use Converge
Research Brief, Jack Loechner - Tuesday, December 2, 2008
According to the The Nielsen TV/Internet Convergence Panel, the heaviest users ...
- Black Friday Online Retail Up, Cyber Monday Will Be Bellwether
Research Brief, Jack Loechner - Monday, December 1, 2008
comScore, in an overnight report, said that for the holiday season-to-date, $10. ...