- Green Perceptions and Packaging
Research Brief, Jack Loechner - Thursday, April 30, 2009
According to a survey from Generate Insight, reported by MarketingCharts, the Millenni ...
- Consumers Say Practical Technology Will Improve Future
Research Brief, Jack Loechner - Wednesday, April 29, 2009
According to The Harris Poll of 2,355 U.S. adults surveyed online ...
- More People Worldwide Watch More Channels on More Devices
Research Brief, Jack Loechner - Tuesday, April 28, 2009
According to findings from the Accenture second annual Global Broadcast Consumer Surve ...
- Paid Search Down, Click-Through Up
Research Brief, Jack Loechner - Monday, April 27, 2009
According to new research from NetElixir Inc, , the average volume ...
- 42 Million Americans Listen to Radio Weekly on Digital Audio Platforms
Research Brief, Jack Loechner - Friday, April 24, 2009
The latest study by Arbitron and Edison Research shows continued growth ...
- Online Merchants Targeting, Tweaking and Testing
Research Brief, Jack Loechner - Thursday, April 23, 2009
According to the e-tailing group's 8th Annual Merchant Survey in the fir ...
- Social Networking Generates Leads, Closes Sales for Marketers
Research Brief, Jack Loechner - Wednesday, April 22, 2009
According to a social media study by Michael Stelzner for the Soci ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- Internet Ad Spending Increase Stands Alone in 2009 Forecast
Research Brief, Jack Loechner - Monday, April 20, 2009
According to a new release and ad spending forecast by ZenithOptimedia, curre ...
- TV Still Occupies Two Thirds of Adult Screen Time
Research Brief, Jack Loechner - Friday, April 17, 2009
The new Video Consumer Mapping (VCM) study for the Council for Resear ...
- Custom Media Information More Appealing Than Ads
Research Brief, Jack Loechner - Thursday, April 16, 2009
A new study by Roper Public Affairs for the Custom Publishing Counc ...
- Reliable Tradeshow Audit Info Important to Exhibitors
Research Brief, Jack Loechner - Wednesday, April 15, 2009
According to Forrester Consulting Services for American Business Media, of marketers' budge ...
- Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Research Brief, Jack Loechner - Tuesday, April 14, 2009
Alloy Access, in partnership with Excend Consulting Services, in a recent Hispan ...
- So Much To Do, So Little Time
Research Brief, Jack Loechner - Monday, April 13, 2009
According to the latest data from Mediamark Research & Intelligence, despite t ...
- Young Coupon Clippers Looking Online
Research Brief, Jack Loechner - Friday, April 10, 2009
More than 90 million consumers (78% of retail shoppers) currently use newspap ...
- Consumers Want Proof It's Green
Research Brief, Jack Loechner - Thursday, April 9, 2009
According to the new BBMG Conscious Consumer Report: Redefining Value in ...
- Mobile Internet Alluring to About 1/3 of the Adult Population, Almost 2/3 Are Ambivalent or Less
Research Brief, Jack Loechner - Wednesday, April 8, 2009
The telephone answering machine meant once-missed calls were returned and completed, whi ...
- For Better or For Worse; Magazines vs. TV vs. The Web
Research Brief, Jack Loechner - Tuesday, April 7, 2009
To find the relative effectiveness of ads on television, in magazines, a ...
- Internet Ad Revenues Cheat Sheet
Research Brief, Jack Loechner - Monday, April 6, 2009
Though it has been reviewed and editorialized, here are a few select ...
- PR Outranks Advertising in Improving Consumer Confidence in Banks
Research Brief, Jack Loechner - Friday, April 3, 2009
When asked about their banks, insurance companies and investment firms, the stu ...
- A Strategic Path To The Digital Customer
Research Brief, Jack Loechner - Thursday, April 2, 2009
A new executive brief by IBM Global Business Services, based on ...
- Average Online Video Viewer Watches 5 Hours A Month
Research Brief, Jack Loechner - Wednesday, April 1, 2009
The February 2009 comScore Video Metrix data shows that U.S. Internet use ...