- On-Screen Plugs Measured Differently
Research Brief, Jack Loechner - Thursday, December 31, 2009
A recently posted blog by John Eggerton describes a change in t ...
- Branded Content Advertising Doubles in 2009
Research Brief, Jack Loechner - Wednesday, December 30, 2009
According to a new study released today by the Custom Publishing Counc ...
- Not A Good Decade, Say "The People"
Research Brief, Jack Loechner - Tuesday, December 29, 2009
According to The Pew Research Center For The People & the Pres ...
- $914 Million Tops Online Single-Day Shopping Record
Research Brief, Jack Loechner - Monday, December 28, 2009
E-retail sales totaled $913 million on Dec. 15, making it the fir ...
- The Connected Consumer
Research Brief, Jack Loechner - Friday, December 25, 2009
According to the Nielsen third quarter Three Screen Report, DVR and onli ...
- Social Media In Marketing Plans, But Resources Limited
Research Brief, Jack Loechner - Thursday, December 24, 2009
According to The Social Media and Online PR Report, published by Econsultan ...
- Millinnial Hispanics
Research Brief, Jack Loechner - Wednesday, December 23, 2009
Part of a Pew Research Center series of reports exploring the behavior ...
- Between Bah And Humbug Are My Favorite Things
Research Brief, Jack Loechner - Tuesday, December 22, 2009
The time between Thanksgiving and the New Year is a special tim ...
- Online Holiday Spending Pushing Records
Research Brief, Jack Loechner - Monday, December 21, 2009
A new comScore survey reported that, for holiday season retail e-commerce spendi ...
- Facebook is College Students' GoTo
Research Brief, Jack Loechner - Friday, December 18, 2009
According to research by Anderson Analytics, Facebook is not only the overwhelmi ...
- "Pay Per View" Means What Americans Want To Watch
Research Brief, Jack Loechner - Thursday, December 17, 2009
According to a new Synovate study on which media are the mo ...
- TV Ads, WOM Top Sources For Video Viewing Choice
Research Brief, Jack Loechner - Wednesday, December 16, 2009
According to the findings of a new Knowledge Networks report, How Peop ...
- Percent of Blogging Seniors Only 1/10 of a Point Behind Teens
Research Brief, Jack Loechner - Tuesday, December 15, 2009
According to the NielsenWire Online, while people 65 and older still ma ...
- Thanksgiving Travelers Drove Close and Stayed With Family
Research Brief, Jack Loechner - Monday, December 14, 2009
In a snapshot poll taken in the three days leading up ...
- Media Sector Rebound in U.S. Expected to be Modest and Uneven
Research Brief, Jack Loechner - Friday, December 11, 2009
The Fitch Ratings Report on the outlook for the Media & Entertainme ...
- No Apocalypse For Global Newspapers
Research Brief, Jack Loechner - Thursday, December 10, 2009
According to the World Association of Newspapers and News Publishers, in i ...
- Behavioral Remarketing and GeoTargeting Boost Response
Research Brief, Jack Loechner - Wednesday, December 9, 2009
According to a new report from BIA/Kelsey, the geotargeted display (aka banne ...
- Gift Cards With Incentive Peak Purchase
Research Brief, Jack Loechner - Tuesday, December 8, 2009
According to the 2009 Pre-Holiday Online Shopper Gift Card Survey by CashSta ...
- Marketing Spend For Email and Social Media Top Plans for 2010
Research Brief, Jack Loechner - Monday, December 7, 2009
According to the November "2010 Marketing Trends Survey" of business leaders ...
- Small Business Marketing Spend Plans for 2010
Research Brief, Jack Loechner - Friday, December 4, 2009
According to the results of a recent survey of small businesses ...
- Value Means Quality to Restaurants in 2010
Research Brief, Jack Loechner - Thursday, December 3, 2009
According to Mintel Menu Insights, quality menus are in the sights ...
- Consumers Will Pay For News if Unique, Not Yet Known
Research Brief, Jack Loechner - Wednesday, December 2, 2009
According to new research from The Boston Consulting Group, consumers are willi ...
- Half of Opt-Outs Are For Irrelevant Material
Research Brief, Jack Loechner - Tuesday, December 1, 2009
According to a new poll from the Chief Marketing Officer Council, 6 ...