- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- Online TV Viewing For Catch-Up
Research Brief, Jack Loechner - Thursday, February 25, 2010
According to Nielsen's online panel data of U.S. visitors to online ...
- Gaming Grabs Gals
Research Brief, Jack Loechner - Wednesday, February 24, 2010
A study from Q Interactive and Social Media World Forum of mo ...
- Mobile Phones Organize Lives
Research Brief, Jack Loechner - Tuesday, February 23, 2010
According to a new survey recently announced by Ruder Finn, Americans a ...
- Brown Bagging and Generics Lead Consumer Spending Savings
Research Brief, Jack Loechner - Monday, February 22, 2010
The economy is turning around based on what one hears from economis ...
- Digital Consumer Behavior Recap, 2009
Research Brief, Jack Loechner - Friday, February 19, 2010
According to a recent comScore study recaping key trends in the U. ...
- Poor Customer Service Costs Companies $83 Billion Annually
Research Brief, Jack Loechner - Thursday, February 18, 2010
Genesys, with research firm Greenfield Online and Datamonitor/Ovum analysts, measuring the co ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- Sales At Retail Expected Down in February, But Ecommerce Expected Stronger
Research Brief, Jack Loechner - Tuesday, February 16, 2010
According to the February Consumer Reports Index, though consumers spent more th ...
- Where Do Stories Come From?
Research Brief, Jack Loechner - Monday, February 15, 2010
A national survey, conducted by Cision and Don Bates of The Geor ...
- 2010 Customer Brand Loyalty Index Winners
Research Brief, Jack Loechner - Friday, February 12, 2010
In order to differentiate brands and show correlation to sales, Brand Key ...
- Diary to PPM Radio Market Measurement Creates Share Anomalies
Research Brief, Jack Loechner - Thursday, February 11, 2010
According to a recent study by Research Director Inc. and Inside Radi ...
- Digital Shift in Marketing Budgets
Research Brief, Jack Loechner - Wednesday, February 10, 2010
According to a recent Econsultancy survey, conducted in association with ExactTarget ...
- Confidence Lacking In Use of Online Personalization Tools
Research Brief, Jack Loechner - Tuesday, February 9, 2010
According to a new Coremetrics study, "The Face of the New Marketer ...
- African-Americans Major Influence in Tech, Media and Buying Power
Research Brief, Jack Loechner - Monday, February 8, 2010
According to a comprehensive BET survey of the African-American community recently release ...
- Top Information Technology Predictions
Research Brief, Jack Loechner - Friday, February 5, 2010
Gartner continues to investigate the changing balance of power from across i ...
- M-Commerce Shoppers Specific About Recommendations
Research Brief, Jack Loechner - Thursday, February 4, 2010
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commer ...
- News Right Now Drives Newspaper Readers to Web
Research Brief, Jack Loechner - Wednesday, February 3, 2010
The Outsell third annual News Users' research predicts continued steep drops ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...
- Bargain Hunters Start With Newspaper and Magazine Ads
Research Brief, Jack Loechner - Monday, February 1, 2010
According to a recent Adweek Media/ Harris Poll, 23% of adult America ...