JACK LOECHNER

Research Editor , MediaPost Communications

Results for December 2010
  • Tweeters
    According to the first-ever survey reading from Pew Research that exclusively examines ...
  • Branded Display Ads Close Search Gap
    According to a recent eMarketer forecast, growth in spending on online display ...
  • Trendy Trends For 2011
    According trendwatching.com, 'trends' still can mean everything from 'Ageing populations in Central-Europe' ...
  • Women OK With Online Video Advertising
    According to a cooperative study between Nielsen and the Today Show, women ...
  • Kids Have Influence and Fears
    According to a new study from Harris Interactive, reported by MarketingCharts, three-quarters ...
  • Trade Shows Trading Up
    The Center for Exhibition Industry Research (CEIR) announced that data collected for ...
  • Video On Demand Boosts Live Viewing
    A new survey measuring consumer behaviors and attitudes toward Video on Demand ...
  • Income Level A Precise Predictor of Internet Use
    Analysis of several recent surveys conducted by the Pew Research Center's Internet ...
  • Forward Looking Ad Spending; FYI
    According to ZenithOptimedia's study, "Advertising Expenditure Forecasts," global ad spending will increase ...
  • Shopping List for Kids Of All Ages
    According to a recent survey by Nielsen, kids are eyeing some wallet-stretching ...
  • College Students In Hock
    According to a new analysis of National Center for Education Statistics data ...
  • Digital and Conventional Out-Of-Home Advertising Accelerating
    According to a preliminary outlook by PQ Media CEO Patrick Quinn at ...
  • Free Shipping Is The Hook
    According to comScore, holiday season retail e-commerce spending for the first 35 ...
  • The Brand Says It All
    According to a recent study by the Custom Content Council in partnership ...
  • Email and Social Marketing Top Budgets
    A new StrongMail survey in late November, conducted by Zoomerang, reflects the ...
  • Animation or Actors?
    Advertisers are rolling out their holiday-themed ads, many of which are sure ...
  • Naughty or Nice?
    Results of a recent Harris Poll of 3,084 adults show that 53% ...
  • Local TV Continues to Engage, Inform, Inspire
    A recently released a study Hearst Television shows that local television news ...
  • The Culture, Habits and Perceptions of Gift Giving
    According to the Liberty Mutual "2010 Responsible Giving Survey," fielded for Liberty ...
  • Where's Your Prospect's InBox?
    According to a new eROI study titled, "Email Marketing, On the Go," ...
  • Timeshifting TV Viewers Shifting Up Fast
    According to a new study from The Nielsen Company, with almost 100M ...
  • Waddaya Know ?
    According to the Pew Research Center for the People and the Press, ...
  • Mass And Discount Retailers Top Tech Shopping
    According to Scarborough Research, examining households planning holiday purchases of HDTVs, Smartphones ...