- "Like" Might Just Be Peer Pressure
Research Brief, Jack Loechner - Monday, April 30, 2012
According to published studies by Dr. Tina McCorkindale, an assistant professor ...
- Professional, Plus User Generated Product Videos, Most Effective in Tandem
Research Brief, Jack Loechner - Friday, April 27, 2012
comScore, reporting on the results of a study on the synergy ...
- Print Captures Local Eyes, But Digital Gaining Ground
Research Brief, Jack Loechner - Thursday, April 26, 2012
Among the main findings in a survey by the Pew Research Center ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- Communications Industry Exceeding Expectations
Research Brief, Jack Loechner - Tuesday, April 24, 2012
According to the VSS Forecast Mid-Term Update by Veronis Suhler Stevenson (VSS ...
- Measure For Success
Research Brief, Jack Loechner - Monday, April 23, 2012
According to new Whitepaper by the e-tailing group and Baynote, among survey ...
- Local Online Radio Looks Strong in 2012
Research Brief, Jack Loechner - Friday, April 20, 2012
According to the first edition of its quarterly Investing In Radio Mark ...
- Trust Is Earned, According To Consumers
Research Brief, Jack Loechner - Thursday, April 19, 2012
According to a new study from Nielsen, 92% of consumers around t ...
- Abandoned Carts Deserve A Second Chance
Research Brief, Jack Loechner - Wednesday, April 18, 2012
Findings from the e-tailing group Annual Merchant Survey and the 14th Annu ...
- TV Hook-Ups Popular
Research Brief, Jack Loechner - Tuesday, April 17, 2012
According to new consumer research from Leichtman Research Group, 38% of a ...
- Social Media Mavens
Research Brief, Jack Loechner - Monday, April 16, 2012
According to a new study by Netpop, social networkers, a giant swa ...
- The Global, Socially Conscious Consumer
Research Brief, Jack Loechner - Friday, April 13, 2012
New findings from a Nielsen survey of more than 28,000 online responden ...
- Ads, FSIs, and Coupons Increase CPG Share of Voice
Research Brief, Jack Loechner - Thursday, April 12, 2012
Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participati ...
- Consumers Like Online Shopping Better Than In-Store
Research Brief, Jack Loechner - Wednesday, April 11, 2012
According to a recent Bazaarvoice study comparing feedback from online to in-sto ...
- Get Your Red Hots...
Research Brief, Jack Loechner - Tuesday, April 10, 2012
According to the new Scarborough Sports Marketing study, nearly half of a ...
- Live Free Or Quit
Research Brief, Jack Loechner - Monday, April 9, 2012
While Americans publish their personal information for all their friends to se ...
- There's No Place Like Home
Research Brief, Jack Loechner - Friday, April 6, 2012
According to a new Pew Research survey, among all adults ages ...
- Video and Social Marketing Drive Content Marketing
Research Brief, Jack Loechner - Thursday, April 5, 2012
According to the Outbrain State of Content Marketing 2012 report, content marketi ...
- Keep 'em Comin' Back
Research Brief, Jack Loechner - Wednesday, April 4, 2012
According to a recent survey of marketing executives by Loyalty 360, althou ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- Digital Coupon Users Shop More, Spend More
Research Brief, Jack Loechner - Monday, April 2, 2012
A soon to be released study from Coupons.com, in conjunction with G ...