- Channel Integration Supported For Seamless Interaction
Research Brief, Jack Loechner - Tuesday, July 31, 2012
According to a new report, titled "Digital Shopper Relevancy" by Capgemini shoppe ...
- The Farmers And The Cowmen Should Be Friends...
Research Brief, Jack Loechner - Monday, July 30, 2012
According to the IBM new survey of the marketing industry, chief marketi ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Restaurants And Babies Top Local Search and Growth Categories
Research Brief, Jack Loechner - Thursday, July 26, 2012
According to a new Insights Report, based on data from 563 milli ...
- Teens Viewpoint on Digital Lives
Research Brief, Jack Loechner - Wednesday, July 25, 2012
Nine out of ten 13- to 17-year-olds have used some form ...
- Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 p ...
- Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Respon ...
- The Impact of Pinterest
Research Brief, Jack Loechner - Friday, July 20, 2012
According to new research from Compete's Online Shopper Intelligence Survey, Pinterest ...
- Mobile Shopping Growing Exponentially
Research Brief, Jack Loechner - Thursday, July 19, 2012
Recent research, conducted by Deloitte Consulting LLP, shows that there may ...
- Where Bookworms Go For Sustenance
Research Brief, Jack Loechner - Wednesday, July 18, 2012
As part of the exploration of the new ecosystem of books, accordi ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- B2B Sales Pros Not Satisfied With Content in Campaigns
Research Brief, Jack Loechner - Friday, July 13, 2012
According to a survey from Corporate Visions, 80% of B2B marketing a ...
- Leveraging Social Platforms
Research Brief, Jack Loechner - Thursday, July 12, 2012
According to Burst Media, with 2012 social media spending at an estimat ...
- Some Do Most Browsing Only on Cell Phone
Research Brief, Jack Loechner - Wednesday, July 11, 2012
According to Pew Research, 17% of cell phone owners do most ...
- Social Networks and Blogs Provide Excellent Research Platform
Research Brief, Jack Loechner - Tuesday, July 10, 2012
According to NMIncites, social networks and blogs In the U.S reach near ...
- HH Income Limiting Factor In Video Subscribers
Research Brief, Jack Loechner - Monday, July 9, 2012
According to Leichtman Research Group (LRG), 87% of households nationwide subscribe ...
- Retailers Need to "Tech-Up"
Research Brief, Jack Loechner - Friday, July 6, 2012
75% of US retailers believe that developing a more engaging in-store custom ...
- Promote Off Own Air To Drive TV Viewership
Research Brief, Jack Loechner - Thursday, July 5, 2012
According to new research from Nielsen, promotion does drive TV viewership. Evaluati ...
- Portrait Of A Tablet User
Research Brief, Jack Loechner - Wednesday, July 4, 2012
According to a new study by the OPA and Frank Magid Associate ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- eCommerce Customer Lifetime Value
Research Brief, Jack Loechner - Monday, July 2, 2012
Customer lifetime value is an important metric for every business, but ...