- Reward Based Advertising Improves Engagement
Research Brief, Jack Loechner - Friday, June 28, 2013
According to a new research report, Exploring the Role of Value ...
- Tech Products and Discretionary Spending Advancing With College Students
Research Brief, Jack Loechner - Thursday, June 27, 2013
According to the re:fuel 13th annual College Explorer survey, 22 million colle ...
- Global Advertising Comes Back
Research Brief, Jack Loechner - Wednesday, June 26, 2013
According to a new Magna Global forecast, the global advertising market ...
- Upscale Latinos Seen As The New Boomers
Research Brief, Jack Loechner - Tuesday, June 25, 2013
According to Nielsen and the Association of Hispanic Advertising Agencies, 15 milli ...
- The World According to Borrell
Research Brief, Jack Loechner - Monday, June 24, 2013
A 2013 Delphi Panel of experienced management in the media industry, anticipati ...
- Smartphones And Tablets Have Revolutionized Consumer Connections
Research Brief, Jack Loechner - Friday, June 21, 2013
According to a recent Nielsen Cross-Platform Report, nothing is growing faster th ...
- Who Knows The Customer Best?
Research Brief, Jack Loechner - Thursday, June 20, 2013
According to a recent report from the Economist Intelligence Unit, reported ...
- Global Digital Magazine Ad Spend $3.8 Billion by 2017
Research Brief, Jack Loechner - Wednesday, June 19, 2013
Advertisers are increasingly spending more money on digital properties, and by 20 ...
- Tablet Ownership Almost Doubles
Research Brief, Jack Loechner - Tuesday, June 18, 2013
According to the Pew Research Center, 34% of American adults report ownersh ...
- Online Video Gets Global Vote
Research Brief, Jack Loechner - Monday, June 17, 2013
According to a recent worldwide study conducted by Be On, the n ...
- Online Content Sourcing Critical For B2B Buyers
Research Brief, Jack Loechner - Friday, June 14, 2013
According to a new study by the Chief Marketing Officer (CMO) Counc ...
- Online Shoppers Want Choice And Convenience
Research Brief, Jack Loechner - Thursday, June 13, 2013
Online retail growth continues to significantly outpace that of overall retail, maki ...
- TV and Digital Ad Prompts Drive Social Brand Interaction
Research Brief, Jack Loechner - Wednesday, June 12, 2013
According to a recent Burst Media survey, social media prompts in digit ...
- The Various Purchase Paths Of Digital Shoppers
Research Brief, Jack Loechner - Tuesday, June 11, 2013
In a recent study by GroupM Next, with Compete, among more th ...
- Increasing Audience Engagement is Future for News Media
Research Brief, Jack Loechner - Monday, June 10, 2013
According to the annual World Press Trends survey of the World Associati ...
- Shopping Centers Morphing To Lifestyle Centers
Research Brief, Jack Loechner - Friday, June 7, 2013
Recent trends in U.S. retail suggest that shopping is becoming America's favori ...
- Tablets Displacing Portable PCs
Research Brief, Jack Loechner - Thursday, June 6, 2013
According to a new forecast from the IDC) Worldwide Quarterly Tablet Tracke ...
- Teens Content Manage on Facebook For Privacy; Twitter More Public
Research Brief, Jack Loechner - Wednesday, June 5, 2013
According to a recent PewResearch study about teens' privacy management on soci ...
- Future Marketers Say Facebook Most Important Social Communicator And Twitter An Ad Medium
Research Brief, Jack Loechner - Tuesday, June 4, 2013
According to results from a report by the MediaSchool Group, 70% ...
- Mobile Shoppers Want Local Relevancy
Research Brief, Jack Loechner - Monday, June 3, 2013
According to the 2013 U.S. Mobile Path-to-Purchase Study by Telmetrics and xA ...