- Mobile Use Impacts Digital Marketing, But Budgets Lag
Research Brief, Jack Loechner - Friday, February 28, 2014
According to a study from Econsultancy and SEMPO, summarized by Marketing Chart ...
- TV Drives Conversation on Facebook
Research Brief, Jack Loechner - Thursday, February 27, 2014
Social TV analytics has moved from the media lab to mainstream med ...
- Millennials Influenced By Peers; Women Share More
Research Brief, Jack Loechner - Wednesday, February 26, 2014
According to a January 2014 Harris Poll for The Webby Awards, a ...
- Four of Five American Consumers Ignore Online Ads Most Frequently
Research Brief, Jack Loechner - Tuesday, February 25, 2014
According to the results of the first annual Goo Online Advertising Surve ...
- Reaching Millennials With Mobile
Research Brief, Jack Loechner - Monday, February 24, 2014
Millennials are the most informed consumer group, partly because they're the fir ...
- Consumers Don't Know How To Protect Online Privacy
Research Brief, Jack Loechner - Friday, February 21, 2014
73% of Americans online are concerned about the privacy of their ema ...
- Marketing Automation For Leads Tops Buyers' Needs
Research Brief, Jack Loechner - Thursday, February 20, 2014
According to Software Advice, 91% of buyers are evaluating marketing automation softwa ...
- Among 32 Million Supermarket Shoppers, Every Household "Buyergraphic" Is Different
Research Brief, Jack Loechner - Wednesday, February 19, 2014
A new study by Catalina, Engaging the Selective Shopper, looks at t ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust t ...
- Tablet And Phone Retail Purchasing Tops $60 Billion
Research Brief, Jack Loechner - Monday, February 17, 2014
According to a new study, by Javelin Strategy & Research, 2013 mark ...
- Football Still America's Favorite, and Then Some
Research Brief, Jack Loechner - Friday, February 14, 2014
According to the results of a recent Harris Poll, 35% of adul ...
- In-Store Shopping Getting More Play, But With Conditions
Research Brief, Jack Loechner - Thursday, February 13, 2014
According to the results of the latest study of "Seamless Retailing" ...
- Sports Leads TV Everywhere Streams
Research Brief, Jack Loechner - Wednesday, February 12, 2014
According to Adobe's Digital Video Index for Q4 2013, sports viewing increas ...
- 10 Years And Growing; Facebook Pros and Cons
Research Brief, Jack Loechner - Tuesday, February 11, 2014
According to a Pew Research Center survey, Facebook turning 10 has reach ...
- Football By The Numbers
Research Brief, Jack Loechner - Monday, February 10, 2014
A new report from BrandAds notes that most of the information publish ...
- Five Keys To Retail Innovation
Research Brief, Jack Loechner - Friday, February 7, 2014
A new study by Nielsen, Continuous Innovation, the Key to Retail Succes ...
- TV Is Prime Focus When Set's On
Research Brief, Jack Loechner - Thursday, February 6, 2014
According to a new study from TiVo Inc., despite the prevalence ...
- Relevant Personalized Emails Ups Likely Purchase
Research Brief, Jack Loechner - Wednesday, February 5, 2014
According to a Listrak-sponsored Harris Interactive survey conducted online of more th ...
- Interruptive Ads Preferred, But Upstaged by Native Units
Research Brief, Jack Loechner - Tuesday, February 4, 2014
According to a new study on high-impact ads conducted by Ipsos A ...
- Black/White Digital Divide Not Consistent Across Tech Platforms or Demographic Groups
Research Brief, Jack Loechner - Monday, February 3, 2014
According to the first in a series of demographic snapshots of technolo ...