- Harness The Power of Digital
Research Brief, Jack Loechner - Monday, March 31, 2014
According to Dr. Stuart Pike, Executive Director, Digital Audience Measurement, Nielsen, wh ...
- Charge It To My Phone
Research Brief, Jack Loechner - Friday, March 28, 2014
According to a new report from business consulting firm Bain & Co ...
- It's a Multi-Screen World
Research Brief, Jack Loechner - Thursday, March 27, 2014
According to results from the AdReaction Report, Marketing in a Multi-screen Worl ...
- Kids Cost Money!
Research Brief, Jack Loechner - Wednesday, March 26, 2014
Based on 2013 Gallup Daily tracking, asking Americans about the amount ...
- Radio Marches In Place With Some Leading, Some Lagging
Research Brief, Jack Loechner - Tuesday, March 25, 2014
Radio revenues for Q4 and Full-Year 2013 were flat against comparable 20 ...
- Improve ROI With Arrows In The Quiver
Research Brief, Jack Loechner - Monday, March 24, 2014
According to Direct Marketing News, a recent survey with 160 global retaile ...
- Digital Video Supplements Traditional TV Content
Research Brief, Jack Loechner - Friday, March 21, 2014
According to research recently released by the Consumer Electronics Association, while 7 ...
- B2B Buyers Hold the Whip
Research Brief, Jack Loechner - Thursday, March 20, 2014
In October 2013, Dianna Huff of DH Communications, Inc., and Derek Edmo ...
- Email Couponing Beats Other Promotions
Research Brief, Jack Loechner - Wednesday, March 19, 2014
The Experian Marketing Services' 2013 4th Quarter email trends and analysis stu ...
- Mobile Gaming Presents Ad Opportunities
Research Brief, Jack Loechner - Tuesday, March 18, 2014
According to a report from Ari Brandt, and presented by Adotas, ov ...
- User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men a ...
- Android OS Takes Lead in Tablets
Research Brief, Jack Loechner - Friday, March 14, 2014
According to Gartner, worldwide sales of tablets to end users reached 195 ...
- Digital Signage World's Second Fastest Growing Ad Medium
Research Brief, Jack Loechner - Thursday, March 13, 2014
New market research from PQ Media suggests digital out-of-home media may ...
- From Mobile to the Movies
Research Brief, Jack Loechner - Wednesday, March 12, 2014
According to the IAB's Mobile Center and InMobi, teamed with Decision Fue ...
- Traditional TV Viewing Still Way Ahead of Internet and Mobile
Research Brief, Jack Loechner - Tuesday, March 11, 2014
The video landscape is in a time of major flux, with digit ...
- The Flow of Data Every Minute
Research Brief, Jack Loechner - Monday, March 10, 2014
Professionals deal with mountains of business data from all angles of t ...
- Chief Marketing Officers On a High
Research Brief, Jack Loechner - Friday, March 7, 2014
According to the February 2014 edition of The CMO Survey of marketi ...
- Email To Go
Research Brief, Jack Loechner - Thursday, March 6, 2014
According to a new study from Yesmail Interactive, the proportion of consume ...
- Literally, A Picture IS Worth More Than a Thousand Words
Research Brief, Jack Loechner - Wednesday, March 5, 2014
Traditional wisdom gave marketers three seconds to capture the consumer's eye ...
- Viva La Difference
Research Brief, Jack Loechner - Tuesday, March 4, 2014
According to the Shullman Research Center Pulse, luxury, affluence, and wealth a ...
- Radio Ad Spend Up; Local Up; Digital Up
Research Brief, Jack Loechner - Monday, March 3, 2014
According to a new report issued by Borrell Associates on behalf ...