- Primetime TV Data With Nielsen
Research Brief, Jack Loechner - Friday, May 30, 2014
According to a recent Nielsen report, while advertisers are looking for primeti ...
- CEOs Pushing Marketing For Measurements
Research Brief, Jack Loechner - Thursday, May 29, 2014
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful markete ...
- Drive Subsequent Email Opens to 2nd Screen
Research Brief, Jack Loechner - Wednesday, May 28, 2014
Data from nearly 6 million email marketing campaigns suggests the shift ...
- Business Technologies And Tools For Agency Growth
Research Brief, Jack Loechner - Tuesday, May 27, 2014
According to Mirren Business Development, and RSW/US's respective databases of senior agen ...
- Things Will Thrive by '25
Research Brief, Jack Loechner - Monday, May 26, 2014
The Internet of Things is the latest research report by the P ...
- Cross-Screen Users Are All Over The Place
Research Brief, Jack Loechner - Friday, May 23, 2014
According to comScore and Millennial Media, in a new Cross-Screen study ...
- Shopping Cart Abandonment and Recovery
Research Brief, Jack Loechner - Thursday, May 22, 2014
According to a recent Whitepaper from Bronto data analysis, all online retaile ...
- Marketing Management Needs Strategy, Insight, Analytics and Innovation
Research Brief, Jack Loechner - Wednesday, May 21, 2014
According to a Spencer Stuart survey of more than 160 senior marketi ...
- Social Exchanges Key To Retargeting Mobile
Research Brief, Jack Loechner - Tuesday, May 20, 2014
According to a new study by Chango with Digiday, among 400 med ...
- Who Ya Gonna Talk To When Prospecting?
Research Brief, Jack Loechner - Monday, May 19, 2014
According to an infographic and study recently released by LeadJen, a B ...
- Smartphones Gain The Ear of Cell Phone Users
Research Brief, Jack Loechner - Friday, May 16, 2014
According to a new study by the Consumer Electronics Association, 64% ...
- Print Revenue Highest, But Digital Driving Growth For B-to-Bs
Research Brief, Jack Loechner - Thursday, May 15, 2014
According to the FOLIO 2014 B-to-B CEO Survey, print advertising accounted f ...
- Big Data Helping Midmarket Companies With Critical Decisions
Research Brief, Jack Loechner - Wednesday, May 14, 2014
According to a global survey of midmarket executives by Dell Software, wi ...
- Existing Customers Spend 2/3 More, Cost 10 Times Less
Research Brief, Jack Loechner - Tuesday, May 13, 2014
A joint study by BIA/Kelsey and Manta found that, for the fir ...
- Consumers Reading Blogs From Favorite Brands
Research Brief, Jack Loechner - Monday, May 12, 2014
According to a new survey, fielded by TNS and developed by ...
- Digital Content in Newspapers Reaches 161 Million Adults
Research Brief, Jack Loechner - Friday, May 9, 2014
According to NAA VP Jim Conaghan, supported with comScore data, the audien ...
- Only Time Prevents More Reading
Research Brief, Jack Loechner - Thursday, May 8, 2014
According to the results of The Harris Poll adults surveyed online betwe ...
- For Marketing Planning 50 Years Out
Research Brief, Jack Loechner - Wednesday, May 7, 2014
According to a new national survey by the Pew Research Center a ...
- Websites Are Meant To Be Seen...
Research Brief, Jack Loechner - Tuesday, May 6, 2014
According to the results of a recent survey conducted by Ascend2, " ...
- Marketers Anticipate Spending More on Digital Than Traditional
Research Brief, Jack Loechner - Monday, May 5, 2014
According to a survey from ThinkVine, more than half of marketing executiv ...
- Facebook Ad Trends Show CPCs & CTRs Increasing
Research Brief, Jack Loechner - Friday, May 2, 2014
To analyze quarterly data in its historical context, an aggregate data s ...
- Accurate Data Essential To Marketing Success
Research Brief, Jack Loechner - Thursday, May 1, 2014
According to The 2014 Digital Marketer Benchmark and Trend Report from Experia ...