- Generational Social Media Behaviors
Research Brief, Jack Loechner - Monday, June 30, 2014
According to a new report from Fizziology, prepared by BaM, Handley a ...
- Marketers: Plug In These Numbers
Research Brief, Jack Loechner - Friday, June 27, 2014
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, N ...
- Invest Wisely In B2B Customer Experience
Research Brief, Jack Loechner - Thursday, June 26, 2014
According to new research from Accenture, the overwhelming majority of B2B organizatio ...
- If Online TV Provider Satisfies, Cable Gets Cut
Research Brief, Jack Loechner - Wednesday, June 25, 2014
A recent Adroit Digital study shows that 63% of the respondents sa ...
- Online Shoppers Want Convenience
Research Brief, Jack Loechner - Tuesday, June 24, 2014
comScore reports in more digital detail about consumers' online shopping experiences. Responden ...
- Seniors Order Online, Pick-up At Store
Research Brief, Jack Loechner - Monday, June 23, 2014
The World Health Organization reports that 2 billion people will be ...
- Agency Business Up, Ad Budgets Up, Suspicious of Industry Data
Research Brief, Jack Loechner - Friday, June 20, 2014
A recent survey of advertising agencies, conducted by STRATA, found that 6 ...
- Entertainment and Media Pushing Digitalization
Research Brief, Jack Loechner - Thursday, June 19, 2014
In 2018, 33% of total advertising revenue is forecast to be digita ...
- Executive Decisions: Gut Feel, Big Data or Collaborative?
Research Brief, Jack Loechner - Wednesday, June 18, 2014
According to a report by The Economist Intelligence Unit, sponsored by Appli ...
- Print Plus Digital Increasing World Wide Newspaper Audiences
Research Brief, Jack Loechner - Tuesday, June 17, 2014
According to the annual World Press Trends survey released Monday by t ...
- Almost Half of U.S. HH Have A Separate TV Connection To The Internet
Research Brief, Jack Loechner - Monday, June 16, 2014
According to new consumer research from Leichtman Research Group, (LRG), 49% ...
- Personal Entertainment Drives Binge Viewing
Research Brief, Jack Loechner - Friday, June 13, 2014
According to the ARRIS 2014 Consumer Entertainment Index, broadcast TV remains t ...
- C-Sweet or C-Suites?
Research Brief, Jack Loechner - Thursday, June 12, 2014
According to a recent survey from Active International, CEOs can best achie ...
- Future Marketing Skills Required For Success
Research Brief, Jack Loechner - Wednesday, June 11, 2014
Marketers are attributing more value than ever to so-called 'softer skills', alongsi ...
- Meet The Demographics of New Markets
Research Brief, Jack Loechner - Tuesday, June 10, 2014
According to a report by April Jeffries, President, Ipsos Understanding UnLtd., deriv ...
- Marketers Not Getting Up Close and Personal
Research Brief, Jack Loechner - Monday, June 9, 2014
According to a new study by Hipcricket, examining consumer attitudes and perceptio ...
- Twitter Makes Watching TV Interactive
Research Brief, Jack Loechner - Friday, June 6, 2014
According to demographics for Nielsen Twitter TV Ratings, social TV has turn ...
- American Consumer Spending Passes $10 Trillion, Future Looks Rosy
Research Brief, Jack Loechner - Thursday, June 5, 2014
According to Mintel's American Lifestyles 2014, renewed consumer spending is in li ...
- Mobile Needs To Be Integral Part of Marketing Strategy
Research Brief, Jack Loechner - Wednesday, June 4, 2014
About 20% of consumers spend up to 15 minutes per day searchi ...
- Men Struggling With Place in Home
Research Brief, Jack Loechner - Tuesday, June 3, 2014
According to a new study by Insights in Marketing, while the majori ...
- All Millionaires Are Not Alike
Research Brief, Jack Loechner - Monday, June 2, 2014
According to The Shullman Research Center, with a special focus on afflue ...